UserGuiding vs WalkMe: onboarding tool or digital adoption platform?

UserGuiding is a no-code onboarding tool for web apps that prints its prices and offers a 14-day trial. WalkMe is a digital adoption platform for employee and customer software across web, desktop and mobile, sold by quote with no trial listed. Reviewers praise both for ease of use most; WalkMe's name a learning curve more often.

By Yağmur Çiftçi · Published 22 Oct 2026 · Updated 4 Nov 2026 · How we compared

UserOnboarding Academy isn't owned by UserGuiding, WalkMe or any other tool compared here. No vendor reviewed this page before publication.

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UserGuiding

$249 / mo

entry price, Starter, billed yearly ($2,988 / year), or $349 / mo billed monthly; the price covers up to 2,000 MAUs

Priced by: Monthly active users (MAUs)
Free plan: Not listed
Free trial: 14-day free trial, no credit card needed; can be extended on request
Native mobile apps: Not supported
Desktop apps: Not listed
Money-back guarantee: 30 days
G2 rating: 4.7 / 5 from 782 reviews

Choose UserGuiding if

you want to see the price before talking to sales: $249 / mo billed yearly for up to 2,000 MAUs
you're guiding users of a web app and don't need native mobile or desktop apps
you want to start with a 14-day trial and a 30-day money-back guarantee
you want a knowledge base and product-updates page in the same tool

WalkMe

Custom quote

entry price, Both offerings (for employees and for customers) are 'Get a quote'

Priced by: Not listed
Free plan: Not listed
Free trial: Not listed
Native mobile apps: Mobile Native SDK
Desktop apps: Menu on desktop; SAP GUI on employee version
Money-back guarantee: Not listed
G2 rating: 4.5 / 5 from 583 reviews

Choose WalkMe if

you need guidance in software your employees use, including SAP GUI for Windows
your own native or hybrid iOS and Android apps need guidance too
you want workflow automation and company-wide app-usage data (Discovery) from the same vendor
you're prepared to buy through a quote and a demo

UserGuiding or WalkMe: which should you choose?

Pick UserGuiding if you're onboarding users of a web app and want to know the price up front: Starter is $249 / mo billed yearly for up to 2,000 MAUs, with a 14-day trial, a 30-day money-back guarantee, and A/B testing, localization and session replay one plan up. Pick WalkMe if you need guidance beyond the browser or across the software your staff use: its pricing page lists a Mobile Native SDK for your own iOS and Android apps, a menu for desktop, and an employee version with SAP GUI support, workflow automation and company-wide app-usage data. WalkMe prints no price, billing unit or trial, so expect a quote and a demo.

Ease of use is the most-praised theme for both: 456 of the 782 UserGuiding reviews we read and 252 of the 583 WalkMe reviews. WalkMe's reviewers name the learning curve more often (152 against 78), and more often say flows break when the underlying app changes (39 against 8); 165 of them praise it for adoption of internal or employee software. UserGuiding's reviewers most often name missing features (182) and styling limits (99).

How do UserGuiding and WalkMe differ?

UserGuiding

A no-code onboarding toolkit for web apps, with published prices and quotas by plan.

UserGuiding covers tours, hotspots, checklists, resource centers, surveys and NPS, a knowledge base and a product-updates page. Starter caps active content (15 guides, 10 hotspots, 1 checklist, 1 survey); Growth raises the caps and adds A/B testing, localization, custom CSS and session replay. Its FAQ says it doesn't support native mobile apps, and the pages we read don't mention desktop apps.

Our UserGuiding review

WalkMe

A digital adoption platform for employee and customer software, sold by quote.

WalkMe sells one platform in two versions. Both include step-by-step guidance, tooltips, pop-up notifications, onboarding tours, surveys, analytics with funnels and paths, localization and AI authoring; the employee version adds Discovery (company-wide web-app usage), workflow automation, templates and WalkMe for SAP GUI. Its pricing page lists a Mobile Native SDK for your own iOS and Android apps and a WalkMe Menu for web, mobile and desktop.

Our WalkMe review

UserGuiding vs WalkMe pricing: what does each cost?

UserGuiding figures read on userguiding.com 19 Oct 2026; WalkMe figures read on walkme.com 19 Oct 2026.

	UserGuiding	WalkMe
Priced by	Monthly active users (MAUs)	Not listed
Free plan	Not listed	Not listed
Free trial	14-day free trial, no credit card needed; can be extended on request	Not listed
Entry price	$249 / mo, Starter, billed yearly ($2,988 / year), or $349 / mo billed monthly; the price covers up to 2,000 MAUs	Custom quote, Both offerings (for employees and for customers) are 'Get a quote'
Plans	Starter, Growth, Enterprise	WalkMe Digital Adoption Platform (for employees), WalkMe Digital Adoption Platform (for customers)
What the plans change	Features and per-type quotas	Employee or customer version; no tiers named
Usage limits printed	MAUs; active guides, hotspots, checklists and surveys	10 behavioral segments per system, up to 50,000 users each
Over the MAU limit	Guides stop showing until you raise the quota; no extra charge	Not stated
Refund	30-day money-back guarantee	Not listed
Switching from another tool	Free until your current contract ends	Not listed

UserGuiding's page opens on yearly billing: Starter's $249 / mo is $2,988 a year, or $349 a month billed monthly, and each price covers up to 2,000 MAUs, above which it gives a quote. WalkMe's pricing page prints no price, currency or billing unit for either version; its only options are a quote or a demo.

UserGuiding vs WalkMe features: what can each do?

Capability	UserGuiding	WalkMe
Product tours and tooltips	Included	Included
In-app surveys	Included	Included
Native mobile apps	Not supported	Mobile Native SDK
Desktop apps	Not listed	Menu on desktop; SAP GUI on employee version
Workflow automation	Not listed	Employee version
Company-wide app usage (Discovery)	Not listed	Employee version
A/B testing	Growth plan and up	Not listed

Feature by feature

A tick means the vendor’s pages list the feature on every plan or name no plan; text names the plan or version they put it on. A dash means the pages we read don’t mention it, which is not proof the product lacks it. “Only differences” keeps the features just one of the two lists.

Feature	UserGuiding	WalkMe
Experiences
Product tours	Included	Employee and customer versions
Tooltips and hotspots	Included	Employee and customer versions
Checklists	Included	Employee and customer versions
Resource center	Included	Employee and customer versions
Knowledge base	All plans; private versions Growth plan and up	Not listed
Localization	Growth plan and up	Employee and customer versions
Custom CSS and themes	Growth plan and up (custom CSS)	Not listed
Modals and banners	Included	Employee and customer versions
Workflow automation	Not listed	Employee version
Feedback
In-app surveys	Included	Employee and customer versions
Targeting and analytics
Segmentation and targeting	Included	Employee and customer versions
Product analytics	All plans; advanced reporting Growth plan and up	Employee and customer versions
Session replay	Growth plan and up	Not listed
A/B testing	Growth plan and up	Not listed
Event tracking	Growth plan and up	Employee and customer versions
Goal tracking	Growth plan and up	Not listed
App discovery	Not listed	Employee version
AI
AI insights	Included	Employee and customer versions
AI assistant	Included	Employee and customer versions
MCP server	Included	Included
AI content creation	Included	Employee and customer versions
Platforms and channels
Mobile apps	Not supported	Employee and customer versions
Web apps	Included	Employee and customer versions
Desktop apps	Not listed	Both versions (Menu); employee version (SAP GUI)
Integrations
CRM integrations	Included	Included
Analytics integrations	Included	Included
Support tool integrations	Included	Included
API and webhooks	Included	Employee and customer versions
Identity provider integration	Not listed	Included
Data integrations	Not listed	Employee and customer versions
Security and admin
SSO	Enterprise	Employee and customer versions
Data hosting	Growth and Enterprise; add-on on Starter	Employee and customer versions
Roles and permissions	Growth plan and up	Employee and customer versions
Compliance	Enterprise	Included

From UserGuiding's and WalkMe's own pages (pricing, product, integrations and help-center pages), checked 3 Nov 2026. "Employee and customer versions" means WalkMe's page lists the feature in both.

Where is each one stronger?

UserGuiding

Area	Strength	Limitation
Pricing	Starter and Growth prices are printed, with a 14-day trial, a 30-day money-back guarantee and no overage charge.	Each price covers up to 2,000 MAUs; above that it's a quote, and going over the quota hides your guides.
Breadth	Knowledge base, product-updates page and resource center on every plan, with session replay on Growth.	A/B testing, localization and custom CSS start on Growth.
Platforms	Content displays in all modern web browsers on any device, per its FAQ, though screens narrower than 800px need a request to UserGuiding.	No native mobile apps, according to its FAQ; the pages we read don't mention desktop apps.
Reviews	Ease of use (456 of 782 reviews read) leads the praise; quick setup comes up in 238.	Missing features (182) and styling limits (99) are the most-named complaints.

WalkMe

Area	Strength	Limitation
Reach	Web, your own native and hybrid iOS and Android apps (Mobile Native SDK), a menu on desktop, and SAP GUI on the employee version.	SAP GUI support, Discovery and workflow automation are listed only on the employee version.
Content	The editor creates unlimited WalkMe content, per its pricing page; surveys go out in-app, by email or by anonymous link.	Behavioral segments are capped at 10 per system, with up to 50,000 users each.
Pricing	The pricing page lists what each version includes, feature by feature, and both share the same core of guidance, analytics, localization and AI.	No price, tiers, billing unit or trial on its pricing page; 36 of the 583 reviews we read criticise the price or plan structure.
Reviews	Ease of use (252 of 583) leads the praise; the support team comes up in 217 and named results such as faster onboarding or fewer tickets in 190.	The learning curve (152), missing features (97) and editor friction (87) are the most-named complaints.

What do UserGuiding and WalkMe reviewers say?

UserGuiding

4.7

782 reviews on G2 · read 3 Nov 2026

Reviewers most often praise ease of use (456 of the 782 reviews read), the range of in-app content such as tours, tooltips, checklists and announcements (310), the support team (298), quick install and setup (238) and building flows without developers (184). The most common criticisms are missing features (182), styling limits (99), friction in the builder and Chrome extension (95) and the learning curve (78), while 162 reviews name no dislike.

G2’s star split

5 stars643 reviews
4 stars128 reviews
3 stars9 reviews
2 stars1 reviews
1 stars1 reviews

G2 counts a 4.5 with the 5-star reviews.

Where the reviews we read came from

Invited by UserGuiding 375
Organic 325
Invited by G2 for UserGuiding 53
G2 charity campaign 18
Invited by G2 11
Incentivized 457

Praised for

Easy to use456/782 reviews
Flow types: tours, tooltips, checklists, modals310/782 reviews
Customer support and success team298/782 reviews
Quick install and setup238/782 reviews
Builds flows without developers184/782 reviews

Criticised for

Missing features182/782 reviews
Styling limits99/782 reviews
Builder or browser-extension friction95/782 reviews
Learning curve, hard-to-find settings78/782 reviews
Reporting and analytics depth68/782 reviews

162 of 782 name no dislike at all.

All 782 reviews on G2, each read and tagged by an AI model against a fixed list of themes. Written 2019–2026; 68 in the year before 3 Nov 2026.

Srinivas N.
4.5/5 15 Jan 2026
PraiseEasy to use
“To create a guide, all I need to do is add URL details, triggers, and templates, and I can train any of my team members on creating guides in less than 10 minutes and get the job done.”
Invited by UserGuiding · Incentivized · UserGuiding review on G2: “Time-Saving Tool with Easy Setup”
Verified User in Mining & Metals mid-market
5.0/5 10 Sept 2026
PraiseFlow types: tours, tooltips, checklists, modals
“It’s great when we need to share an urgent message with all our customers (for example, if the site is down), as well as for announcing new features, providing guidance on how to complete a task that isn’t done often, and supporting our knowledge base.”
Invited by UserGuiding · Incentivized · UserGuiding review on G2: “Simple to Use, Gets Urgent Customer Updates Live in Minutes”
José Augusto B. Product Design Lead, mid-market
5.0/5 22 Oct 2025
PraiseQuick install and setup
“In just two days, we managed to integrate the platform without any difficulty, which greatly facilitated our operations.”
Organic · UserGuiding review on G2: “Quick Implementation and Cost Savings with UserGuiding”
Verified User in Computer Software mid-market
5.0/5 9 Apr 2026
ComplaintMissing features
“The Checklist does not have a way to be configured to follow a logical sequence. For example, I created 6 checklists that I need to be presented to users in sequence: 1, 2, 3, 4, 5, and 6.”
Invited by UserGuiding · Incentivized · UserGuiding review on G2: “Complete and intuitive platform, with accessible support and a powerful Resource Center”
Verified User in Insurance small business
3.5/5 11 Sept 2025
ComplaintStyling limits
“There are limits to the customizations available, so the ultimate visual design of the elements displayed in our app is dictated by the controls available in their WYSIWYG editor.”
Invited by UserGuiding · Incentivized · UserGuiding review on G2: “Accessible, flexible platform for FTUEs and in-app notifications”
Keith D. Customer Success Manager, small business
3.5/5 13 May 2026
ComplaintBuilder or browser-extension friction
“There were a lot of settings that needed adjusting and then to save you need to save and then publish, you can also navigate away and lose your changes without any prompt preventing you from doing so.”
Invited by UserGuiding · Incentivized · UserGuiding review on G2: “User-Friendly with Customizable UI Options”

WalkMe

4.5

583 reviews on G2 · read 3 Nov 2026

Of 583 reviews, the most praise goes to ease of use (252), walkthroughs, tips and other flow types (228) and the customer support and success team (217), followed by named results such as faster onboarding or fewer support tickets (190) and guiding employees through internal software (165). The most common criticisms are the learning curve (152), missing features (97) and friction in the editor (87), followed by bugs (55), support response times (50) and flows that break when the underlying app changes (39); 69 reviews name no dislike.

G2’s star split

5 stars449 reviews
4 stars112 reviews
3 stars15 reviews
2 stars3 reviews
1 stars4 reviews

G2 counts a 4.5 with the 5-star reviews.

Where the reviews we read came from

Invited by G2 for WalkMe 299
Invited by WalkMe 165
Organic 76
Invited by G2 39
G2 charity campaign 4
Incentivized 510

Praised for

Easy to use252/583 reviews
Flow types: tours, tooltips, checklists, modals228/583 reviews
Customer support and success team217/583 reviews
Results: activation, adoption, fewer tickets190/583 reviews
Employee and internal-software adoption165/583 reviews

Criticised for

Learning curve, hard-to-find settings152/583 reviews
Missing features97/583 reviews
Builder or browser-extension friction87/583 reviews
Bugs and glitches55/583 reviews
Support response time50/583 reviews

69 of 583 name no dislike at all.

All 583 reviews on G2, each read and tagged by an AI model against a fixed list of themes. Written 2012–2026; 59 in the year before 3 Nov 2026.

Kayti C. Member, enterprise
4.0/5 16 Apr 2026
PraiseEasy to use
“I like the ease of building with WalkMe, as it allows me to quickly create a solution in a matter of minutes, which is much faster than typical development efforts.”
Organic · WalkMe review on G2: “Ease of Building, but Data Challenges”
Thea megan B.
4.0/5 26 Jan 2026
PraiseFlow types: tours, tooltips, checklists, modals
“It offers interactive, step-by-step guidance with balloons, highlights, and auto-advancing steps, helping users navigate complex tasks without leaving the app.”
Invited by G2 · Incentivized · WalkMe review on G2: “Transforms Digital Adoption with Proactive In-App Guidance”
Verified User in Computer Software mid-market
4.0/5 4 May 2026
PraiseCustomer support and success team
“I always hear back from someone in a few hours, and they make sure there are no issues/questions before closing my ticket”
Invited by G2 for WalkMe · Incentivized · WalkMe review on G2: “Endless Possibilities Backed by Excellent, Responsive Support”
Verified User in Consulting mid-market
5.0/5 4 Jun 2026
ComplaintLearning curve, hard-to-find settings
“For straightforward Walk-Thrus it's approachable, but once you get into the Rules Engine, multi-condition segmentation, URL regex patterns, and JavaScript-based customizations, the complexity adds up fast.”
Invited by G2 for WalkMe · Incentivized · WalkMe review on G2: “The adoption layer every enterprise rollout actually needs”
Verified User in Airlines/Aviation enterprise
5.0/5 23 Jun 2026
ComplaintMissing features
“One opportunity we see for WalkMe is the ability to tag items with specific labels, making it easier to filter and organize WalkMe content, especially for audits and overall management.”
Invited by WalkMe · Incentivized · WalkMe review on G2: “WalkMe’s Real-Time Guidance Elevates Our Customer Support”
Verified User in Hospital & Health Care enterprise
4.5/5 14 Oct 2026
ComplaintBuilder or browser-extension friction
“WalkMe overall is amazing, however the editor dashboard lags at time and while creating pop-ups, which could be improved.”
Organic · WalkMe review on G2: “WalkMe enables better Control, Guidance, and Software Adoption”

How we compared

Prices, plans and limits come from each vendor’s own pages, read on the dates below through a US browser session; nothing is taken from memory or from other review sites. UserGuiding's were re-checked against screenshots of its live pricing page 19 Oct 2026. WalkMe's were re-checked against screenshots of its live pricing page 19 Oct 2026.

UserGuiding, pricing page: userguiding.com/pricing, read 19 Oct 2026
UserGuiding, integrations page: userguiding.com/integrations, read 19 Oct 2026
UserGuiding, ai page: userguiding.com/ai-assistant, read 3 Nov 2026
WalkMe, pricing page: www.walkme.com/pricing/, read 19 Oct 2026
WalkMe, integrations page: www.walkme.com/integrations/, read 19 Oct 2026
WalkMe, security page: www.walkme.com/walkme-security/, read 3 Nov 2026
WalkMe, mcp page: support.walkme.com/knowledge-base/ai-insights/, read 3 Nov 2026
WalkMe, salesforce page: www.walkme.com/integrations/salesforce/, read 3 Nov 2026
WalkMe, livechat page: www.walkme.com/integrations/live-chat/, read 3 Nov 2026

UserGuiding on G2: 4.7 / 5 from 782 reviews, read 3 Nov 2026. All 782 reviews on G2, each read and tagged by an AI model against a fixed list of themes.

WalkMe on G2: 4.5 / 5 from 583 reviews, read 3 Nov 2026. All 583 reviews on G2, each read and tagged by an AI model against a fixed list of themes.

Feature cells say “Not listed” when a vendor’s pages don’t mention the feature, not that it’s missing. Spotted something out of date? Write to hello@useronboarding.academy.

UserGuiding vs WalkMe: FAQ

Is UserGuiding cheaper than WalkMe?

UserGuiding prints its prices: Starter is $249 / mo and Growth $499 a month, both billed yearly for up to 2,000 MAUs. WalkMe prints none: both of its versions are a quote, and its page names no billing unit, so a comparison needs a WalkMe quote. In the reviews we read, 57 of 782 UserGuiding reviewers and 36 of 583 WalkMe reviewers criticise the price or plan structure.

Do they work in mobile and desktop apps?

UserGuiding's FAQ says it doesn't support native mobile apps, though content displays in modern browsers on any device; the pages we read don't mention desktop apps. WalkMe's pricing page lists a Mobile Native SDK for your own native and hybrid iOS and Android apps, a WalkMe Menu for web, mobile and desktop, and, in the employee version, support for SAP GUI for Windows (v7.70 and higher) and SAP Business Client.

Which suits employee software?

WalkMe's pricing page has a version for it, which adds Discovery (company-wide web-app usage down to the user), workflow automation, pre-configured templates and SAP GUI support; its Extensions bring in-browser guidance to other web applications. 165 of the 583 WalkMe reviews we read praise it for internal or employee adoption. UserGuiding's pricing table lists an employee onboarding module, UserGuiding Now, on some plans.

Can I try them for free?

UserGuiding offers a 14-day free trial without a credit card, extendable on request, and a 30-day money-back guarantee. WalkMe's pricing page lists neither a free plan nor a trial; its options are a quote or a demo.

Which is easier to use?

Reviewers praise ease of use most for both: 456 of the 782 UserGuiding reviews we read and 252 of the 583 WalkMe reviews. WalkMe's reviewers name a learning curve more often (152 against 78), several saying advanced features and customization take training. Quick setup comes up in 238 UserGuiding reviews and 58 WalkMe reviews.

What do reviewers dislike?

For UserGuiding: missing features (182 of the 782 reviews we read), styling limits (99) and friction in the builder or Chrome extension (95). For WalkMe: the learning curve (152 of 583), missing features (97), editor friction (87), bugs (55), support response times (50) and flows that break when the underlying app changes (39). 162 UserGuiding and 69 WalkMe reviews name no dislike.

How are their G2 ratings?

UserGuiding is rated 4.7 out of 5 from 782 reviews and WalkMe 4.5 from 583, as read on 3 Nov 2026. Most of the reviews we read of each were invited by the vendor or by G2 on its behalf: 428 of 782 for UserGuiding and 464 of 583 for WalkMe. The source chips above show the split.

How did you compare them?

We read each vendor's pricing and integrations pages on 19 Oct 2026 and recorded only what they state, then had an AI model read all of each tool's reviews on G2 (782 for UserGuiding, 583 for WalkMe) and tag each against a fixed list of themes. The method section above lists every page and date.

UserGuiding or WalkMe: which should you choose?

How do UserGuiding and WalkMe differ?

UserGuiding

WalkMe

UserGuiding vs WalkMe pricing: what does each cost?

UserGuiding vs WalkMe features: what can each do?

Where is each one stronger?

UserGuiding

WalkMe

What do UserGuiding and WalkMe reviewers say?

UserGuiding

WalkMe

How we compared

UserGuiding vs WalkMe: FAQ

More comparisons