Product growth platform · Independent review
Userpilot review: pricing, features, pros and cons
Userpilot is a product growth platform that pairs no-code in-app flows, checklists and surveys with product analytics and session replay. Starter is $299 / mo for up to 2,000 monthly active users and 3 seats; the page doesn't say whether that's billed monthly or yearly. Reviewers rate it 4.6 out of 5 on G2 and praise its ease of use most; the learning curve is their most common complaint, followed by reporting and analytics depth.
By Yağmur Çiftçi · Updated 22 Oct 2026 · How we review
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- Starts at
- $299 / moStarter, up to 2,000 MAUs and 3 seats; the page does not say whether this is billed monthly or annually
- Free plan
- Not listed
- Priced by
- Monthly active users (MAUs)
- G2 rating
- 4.6 / 51,020 reviews, read 19 Oct 2026
Prices checked 19 Oct 2026 · Userpilot’s own pricing page ↗ · Plans in full
The decision in brief
Is Userpilot right for you?
Best suited to
SaaS teams that want in-app flows and product analytics in one tool and can budget for Growth (from $849 a month), where advanced analytics, event autocapture and session replay start.
Look elsewhere if
Teams that need guides in native mobile apps without buying Enterprise or an add-on, or small teams that need more than 3 seats or 10 segments on the entry plan.
Where it works well
- Ease of use is the most-praised theme: 166 of the 300 G2 reviews we read
- Analytics is praised in 138 of the reviews we read, close behind the flow types (141)
- Prices for Starter and Growth are printed on its pricing page
- The support team comes up in 107 of the reviews we read
- SOC 2 Type 2, HIPAA and GDPR compliance and unlimited domains on every plan, per its pricing table
What to watch for
- The learning curve is the most-named complaint: 97 of the 300 reviews we read
- Reporting and analytics depth is criticised in 61 reviews, even as 138 praise the analytics
- Starter allows 3 seats, 10 segments and 1 year of data retention; the resource center, advanced surveys, email, session replay and localization start on Growth
- Mobile engagement, including native iOS and Android support, is listed among Enterprise's additions and isn't on Starter
- The pricing page doesn't say whether prices are billed monthly or yearly, or what happens over the MAU limit
Userpilot pricing: what does it cost?
Userpilot prices by monthly active users (MAUs) and prints prices for two plans: Starter at $299 / mo for up to 2,000 MAUs and 3 seats, and Growth from $849 a month, which includes 2,000 MAUs, scales to 100,000 and comes with 15 seats. Neither card says whether the price is billed monthly or yearly. Enterprise, which includes 10,000 MAUs, is a quote. HubSpot and Salesforce, data warehouse sync and bulk import and export are add-ons on Growth. There's a 14-day free trial without a credit card; no refund policy is listed.
| Plan | Billed monthly | Billed yearly, per month | Covers | Includes |
|---|---|---|---|---|
| Starter | – | – | Up to 2,000 MAUs (includes 2k MAU, range 0-2,000) |
|
| Growth | – | – | Includes 2k MAU, range 0-100k |
|
| Enterprise | – | – | Includes 10k MAU, custom range |
|
- Free trial
- 14-day free trial, no credit card required
- Refunds
- Not listed
Full pricing notes
Prices print as 'Starter $299/mo' and 'Growth From $849/mo' with no monthly/annual toggle and no statement of billing period, so monthly and annualMonthly are left null; Growth's 'From $849/mo' is its lowest shown price. Enterprise is 'Let's Talk'. Agent Analytics and MCP Analytics are add-ons on Growth and Enterprise (5,000 free AI session analyses on Growth & Enterprise). HubSpot, Salesforce, data warehouse sync, bulk import/export, mobile session replay (marked 'coming soon') and unlimited session capture are add-ons on Growth. The comparison table marks every Mobile Engagement row (native iOS & Android support, mobile data & usage tracking, mobile analytics, mobile engagement, push notifications, mobile feedback) as an add-on on Growth, included on Enterprise and not available on Starter. The Starter CTA reads 'Get Started Free', which leads to the trial signup; no free plan is listed.
A dash means the page doesn’t print that figure. Read 19 Oct 2026 from userpilot.com/pricing/, and re-checked against screenshots of the live page 19 Oct 2026.
What can Userpilot do, and on which plans?
From Userpilot's own pages, checked 19 Oct 2026. This is what the vendor documents, not hands-on test results; a feature missing here may simply not be on the pages we read.
Experiences
Product tours
Flows, listed under in-app user engagement alongside embeds.
Availability: All plans
Source: userpilot.com/pricingChecklists
In-app checklists.
Availability: All plans
Source: userpilot.com/pricingResource center
In-app resource center.
Availability: Growth plan and up
Source: userpilot.com/pricingLocalization
Content localization.
Availability: Growth plan and up
Before you rely on it: 5 languages on Growth; unlimited on Enterprise.
Source: userpilot.com/pricingCustom CSS and themes
Custom CSS and a design library; custom branding is listed on every plan.
Availability: Growth plan and up
Source: userpilot.com/pricingTooltips and hotspots
Spotlights, listed under in-app user engagement; the pricing page doesn't describe them further.
Availability: All plans
Before you rely on it: Confirm spotlights cover the tooltip or hotspot pattern you need.
Source: userpilot.com/pricingModals and banners
Banners, listed under in-app user engagement.
Availability: All plans
Source: userpilot.com/pricing
Feedback
In-app surveys
NPS surveys on every plan; other in-app surveys, AI feedback summaries and sentiment analysis start on Growth.
Availability: All plans (NPS); Growth plan and up (surveys)
Source: userpilot.com/pricing
Targeting and analytics
Segmentation and targeting
User and account segments with user and company profiles; event-based content triggering and content throttling start on Growth.
Availability: All plans
Before you rely on it: Starter allows up to 10 segments; Growth and Enterprise are unlimited.
Source: userpilot.com/pricingProduct analytics
Trends on every plan; funnels, retention, paths, custom dashboards and retroactive event autocapture start on Growth.
Availability: All plans (trends); Growth plan and up (advanced)
Source: userpilot.com/pricingSession replay
Session replay with saved playlists, frustration indicators, console logs and network performance.
Availability: Growth plan and up
Before you rely on it: Growth includes 5k free replays a month with 30-day replay retention; unlimited session capture is an add-on.
Source: userpilot.com/pricingA/B testing
A/B testing and experimentation.
Availability: Growth plan and up
Source: userpilot.com/pricingEvent tracking
Page tracking and programmatic events on every plan; visually labeled events, custom events and retroactive autocapture start on Growth.
Availability: All plans (programmatic events); Growth plan and up (labeled, custom and autocaptured events)
Source: userpilot.com/pricing
AI
MCP server
An MCP server and the AI agent Lia are listed on every plan.
Availability: All plans
Before you rely on it: Agent Analytics and MCP Analytics are add-ons on Growth and Enterprise.
Source: userpilot.com/pricingAI content creation
AI builders for guides, surveys, and segments and targeting.
Availability: Growth plan and up (AI guides builder)
Before you rely on it: The AI Suite table lists the survey and segment builders without a plan marker.
Source: userpilot.com/pricingAI insights
AI-powered insights, listed under product analytics; the page doesn't describe them further.
Availability: Growth plan and up
Source: userpilot.com/pricing
Platforms and channels
Mobile apps
Native iOS and Android support, with mobile analytics, engagement, push notifications and feedback.
Availability: Enterprise; add-on on Growth
Before you rely on it: Mobile session replay is listed as coming soon.
Source: userpilot.com/pricingEmail
Email, listed under in-app user engagement; Growth includes 100k free emails a month.
Availability: Growth plan and up
Source: userpilot.com/pricingPush notifications
Mobile push notifications, part of mobile engagement.
Availability: Enterprise; add-on on Growth
Source: userpilot.com/pricing
Integrations
CRM integrations
HubSpot and Salesforce integrations.
Availability: Enterprise; add-on on Growth
Source: userpilot.com/pricingAnalytics integrations
Segment, Mixpanel, Amplitude and Heap integrations.
Availability: All plans
Source: userpilot.com/pricingSupport tool integrations
Intercom integration on every plan; the integrations page also lists Zendesk help center search inside the product.
Availability: All plans (Intercom)
Source: userpilot.com/pricingAPI and webhooks
Webhooks and an HTTP API; bulk event import and export are add-ons on Growth.
Availability: Growth plan and up
Before you rely on it: 3 webhooks on Growth; unlimited on Enterprise.
Source: userpilot.com/pricingData warehouse integrations
Data warehouse sync.
Availability: Enterprise; add-on on Growth
Source: userpilot.com/pricing
Security and admin
SSO
SAML 2.0 SSO, with activity logs.
Availability: Enterprise
Source: userpilot.com/pricingData hosting
Optional EU data hosting.
Availability: Growth plan and up
Source: userpilot.com/pricingCompliance
SOC 2 Type 2, HIPAA and GDPR, listed for every plan.
Availability: All plans
Source: userpilot.com/pricingRoles and permissions
Roles and permissions, listed under security.
Availability: Enterprise
Source: userpilot.com/pricing
What do Userpilot's reviewers say?
4.6
1,020 reviews on G2 · read 19 Oct 2026
Reviewers most often praise ease of use (166 of 300 reviews), the flow types such as tours, tooltips and checklists (141), analytics (138) and the support team (107). The criticisms named most are the learning curve and hard-to-find settings (97), reporting and analytics depth (61) and missing features (48), while 39 reviews name no dislike.
G2’s star split
- 5 stars787 reviews
- 4 stars220 reviews
- 3 stars12 reviews
- 2 stars1 reviews
- 1 stars0 reviews
G2 counts a 4.5 with the 5-star reviews.
Where the reviews we read came from
- Organic 274
- Invited by G2 26
- Incentivized 37
Praised for
- Easy to use166/300 reviews
- Flow types: tours, tooltips, checklists, modals141/300 reviews
- Analytics and product insights138/300 reviews
- Customer support and success team107/300 reviews
- Builds flows without developers89/300 reviews
Criticised for
- Learning curve, hard-to-find settings97/300 reviews
- Reporting and analytics depth61/300 reviews
- Missing features48/300 reviews
- Builder or browser-extension friction32/300 reviews
- Price and plan structure23/300 reviews
39 of 300 name no dislike at all.
300 of 1,020 reviews, each read and tagged by an AI model against a fixed list of themes: the most recent at each star rating, with extra low ratings so complaints aren't missed. Shares are counts of the reviews read: weighting them back to G2's own star split would move none by more than 5 points. Written 2020–2026; 161 in the year before 19 Oct 2026.
- Santiago F. Head of Communications, mid-market
4.5/5 17 Jun 2025
PraiseEasy to use
“The learning curve is minimal - within minutes I was already building my first onboarding flows.”
Organic · Userpilot review on G2: “Over a year with Userpilot: A tool that truly simplifies onboarding”
- Verified User small business
5.0/5 5 Aug 2026
PraiseFlow types: tours, tooltips, checklists, modals
“It's great for onboarding new users and new customers because of the flows and checklists, which help them get comfortable with the system at their own pace, even before the actual onboarding process.”
Organic · Userpilot review on G2: “Empowers User Training with Ease, Room for Easier Solution Building”
- Michal J. CEO, small business
4.5/5 29 May 2026
PraiseAnalytics and product insights
“I use it to identify my power users, and when I see heavy in-app usage, I reach out and speak with them directly.”
Organic · Userpilot review on G2: “Out-of-the-Box Analytics Packed With Actionable Insights”
- Verified User mid-market
3.0/5 10 Aug 2026
ComplaintLearning curve, hard-to-find settings
“Simple foundational processes like setting up categories involve a lot of trial and error, as the documentation often lacks clear guidance.”
Organic · Userpilot review on G2: “Steep Learning Curve, Needs Better Documentation”
- Russell W. small business
4.5/5 30 Apr 2026
ComplaintReporting and analytics depth
“The built-in NPS views are useful for a quick read, but anytime I want to do real analysis I end up exporting the data to another tool.”
Organic · Userpilot review on G2: “Fast, No-Code In-App Walkthroughs and NPS Surveys for Rapid Releases”
- Apoorva M. enterprise
5.0/5 15 May 2026
ComplaintMissing features
“It doesn’t allow me to create a segment by uploading a CSV of user IDs.”
Organic · Userpilot review on G2: “Smooth, Design-System Banner Builder That’s Easy for PMs”
How does Userpilot compare?
- Userpilot vs
UserGuiding - Userpilot vs
Appcues - Userpilot vs
Chameleon - Userpilot vs
Intercom - Userpilot vs
Pendo - Userpilot vs
Stonly - Userpilot vs
Userflow - Userpilot vs
Userlane - Userpilot vs
WalkMe - Userpilot vs
Whatfix
Alternatives to weigh
Userpilot FAQ
How much does Userpilot cost?
Starter is $299 / mo for up to 2,000 monthly active users and 3 seats, and Growth starts at $849 a month with 2,000 MAUs included and 15 seats. Enterprise is priced on request, and the page doesn't say whether the printed prices are billed monthly or yearly. Prices checked 19 Oct 2026.
Does Userpilot have a free plan?
Its pricing page lists no free plan. The 'Get Started Free' button on Starter leads to a 14-day free trial that needs no credit card.
Does Userpilot work in mobile apps?
Mobile engagement, including native iOS and Android support, mobile analytics and mobile push notifications, is listed among Enterprise's additions and isn't on Starter; the feature table also marks it as an add-on on Growth, and mobile session replay as coming soon. 5 of the 300 G2 reviews we read name a gap in mobile support.
What happens if I go over my MAU limit?
Userpilot's pricing page doesn't say. Starter covers up to 2,000 MAUs, Growth includes 2,000 and runs to 100,000, and Enterprise includes 10,000 with a custom range, so ask sales how a higher count is priced.
What does the Userpilot Growth plan add?
On top of Starter's in-app engagement, segmentation, usage trends and NPS surveys, Growth adds advanced product analytics, event autocapture, the resource center and advanced in-app surveys, 100,000 free emails and 5,000 free session replays a month, and 3-year data retention. Its table also lists localization in 5 languages, 15 seats and unlimited segments.
Is Userpilot easy to use?
Ease of use is the theme reviewers praise most: 166 of the 300 G2 reviews we read, with building without developers in 89 and quick setup in 82. But the learning curve and hard-to-find settings are also the most-named complaint, in 97 reviews.
What do Userpilot users dislike?
In the reviews we read, the learning curve comes up most (97), then reporting and analytics depth (61), missing features (48) and friction in the builder (32). 39 of the 300 name no dislike at all.
Is Userpilot better than Appcues?
They suit different teams. Userpilot prints prices for Starter and Growth and pairs flows with product analytics, which 138 of the 300 reviews we read praise. Appcues prints a price only for Spark ($3,600 / year, teams of 25 or fewer) but includes every feature on every plan and reaches users by email and push; our Userpilot vs Appcues page compares them in full.
Is Userpilot better than Pendo?
Pendo has a free plan (Pendo Free, up to 500 MAUs) but quotes every paid plan; Userpilot lists no free plan but prints Starter and Growth prices. Analytics is the theme Pendo's reviewers praise most (209 of the 300 reviews we read), while for Userpilot it comes third (138 of 300), behind ease of use and flows. Our Userpilot vs Pendo page compares them in full.
How we review
Prices, plans and features come from Userpilot’s own pages, read on the dates below through a US browser session; nothing is taken from memory or other review sites. Reviews come from G2: an AI model read each one and tagged it against a fixed list of themes, and every featured quote is checked word for word against its review.
- pricing page: userpilot.com/pricing/, read 19 Oct 2026
- integrations page: userpilot.com/integrations/, read 19 Oct 2026
300 of 1,020 reviews, each read and tagged by an AI model against a fixed list of themes: the most recent at each star rating, with extra low ratings so complaints aren't missed. Shares are counts of the reviews read: weighting them back to G2's own star split would move none by more than 5 points.
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