User onboarding software · Independent review
Product Fruits review: pricing, features, pros and cons
Product Fruits is a no-code onboarding tool for web apps: branching flows, tours, hints, checklists, announcements and a knowledge base, with an AI assistant, Elvin, that answers users and drafts tours on every plan. It publishes its prices: Starter is $149 / mo billed monthly, or $111 a month billed annually, for up to 1,500 monthly active users. Reviewers rate it 4.6 out of 5 on G2 and praise its ease of use and support team most; their most common complaints are the learning curve, missing features and styling limits.
By Yağmur Çiftçi · Updated 22 Oct 2026 · How we review
UserOnboarding Academy isn't owned by Product Fruits or any other tool reviewed here. No vendor reviewed this page before publication.
Visit Product Fruits ↗
- Starts at
- $149 / moStarter, billed monthly, up to 1,500 MAUs; $111 / mo billed annually
- Free plan
- Not listed
- Priced by
- Monthly active users (MAUs)
- G2 rating
- 4.6 / 5256 reviews, read 22 Oct 2026
Prices checked 22 Oct 2026 · Product Fruits’s own pricing page ↗ · Plans in full
The decision in brief
Is Product Fruits right for you?
Best suited to
Small and mid-sized SaaS teams with a web app and up to 20,000 monthly active users who want tours, checklists, a knowledge base and an AI help assistant without developers, at a price they can see before talking to sales.
Look elsewhere if
Products with more than 20,000 monthly active users, which get a quote instead of a printed price, or teams that need guides in native Android apps, which the pages we read don't mention.
Where it works well
- Ease of use is the most-praised theme: 163 of the 252 G2 reviews we read
- The support team is praised in 140 of the reviews we read, the flow types (tours, hints, checklists) in 111
- Every plan's price is printed up to 20,000 MAUs, and flows keep running for users over the quota instead of being cut off
- Every plan includes the Elvin AI assistant, the AI creator agent, banners, a newsfeed, a help center and a public knowledge base
What to watch for
- The learning curve is the most common complaint (57 of the 252 reviews we read), such as telling flows, tours and checklists apart
- Missing features and styling limits come up in 52 reviews each; some reviewers needed custom CSS for fonts, spacing or borders
- Starter is tight: 15 tours, 50 hints, 2 checklists, 1 language, 3 seats and 5 segments, with surveys, NPS and a private knowledge base starting on Pro
- Analytics depth is criticised in 37 of the reviews we read, and Salesforce, SAML SSO and user roles start on Business
Product Fruits pricing: what does it cost?
Product Fruits prices by monthly active users (MAUs) and prints every plan up to 20,000 MAUs. At 1,500 MAUs, Starter is $149 / mo, Pro $249 and Business $499 a month billed monthly, or $111, $187 and $374 a month billed annually (25% off). Prices step up at 3,000, 5,000, 10,000 and 20,000 MAUs, reaching $499, $649 and $1,599 a month billed monthly at 20,000; above that every plan is a quote. Seats, content limits and the AI assistant's included conversations grow with the plan, and flow views are never charged. There's a 14-day free trial with full access and no credit card; no free plan is listed, and there are no partial refunds.
| Plan | Billed monthly | Billed yearly, per month | Covers | Includes |
|---|---|---|---|---|
| Starter | $149 | $111 | Up to 1,500 MAUs (priced tiers to 20,000) |
|
| Pro | $249 | $187 | Up to 1,500 MAUs (priced tiers to 20,000) |
|
| Business | $499 | $374 | Up to 1,500 MAUs (priced tiers to 20,000) |
|
| Custom | – | – | Custom monthly users |
|
- Free trial
- 14-day free trial with full access, no credit card required
- Refunds
- No partial refunds (the FAQ); a subscription can be cancelled any time in the billing section
Full pricing notes
Prices move with a monthly active user slider; the cards show the 1,500 MAU tier by default, billed yearly ('25% off billed annually'). The page's pricing script and plan cards give five tiers, monthly / yearly per month: Starter $149 / $111 (1,500 MAUs), $199 / $149 (3,000), $299 / $224 (5,000), $399 / $299 (10,000), $499 / $373 (20,000); Pro $249 / $187, $299 / $224, $449 / $337, $549 / $412, $649 / $487; Business $499 / $374, $699 / $524, $899 / $674, $1,299 / $974, $1,599 / $1,199. Above 20,000 MAUs every card reads 'Let's Talk' (a custom quote). Included Elvin text conversations grow with the tier (Starter 20 to 200 a month, Pro 100 to 1,200, Business 400 to 5,000); 100 more cost $49 a month, or $37 billed yearly, and 100 extra voice minutes (Business) $98 or $74. The FAQ: an active user is anyone who logs in during a month, counted once; products with many guest (pre-login) users get a custom quote; flows keep working for users over the quota and the team gets in touch about a better plan; flow views aren't limited or charged; cards are accepted, and invoicing is available over $1,000; no partial refunds. The home page claims Starter's $111 is 'the lowest published starting price in this category'. Checked against the live page on 2026-10-22: plan cards at 1,500 MAUs billed yearly and monthly, 20,000 MAUs billed monthly, and the quote-only view above 20,000 (screenshots in sources); the page's JSON-LD gives the same 1,500 MAU prices. Its billing help article adds: the Starter, Pro and Business tiers date from February 2026; customers on legacy plans (Core, Boost, and the older Starter, Pro and Enterprise) aren't moved automatically, and legacy Core and Boost no longer include AI features; every unique user Product Fruits is started with counts, whether or not they see any content; the MAU count resets when a trial turns into a paid plan; going over isn't charged automatically; plans can be downgraded, with no refund for the unused part; and invoices are possible above $500 (the pricing page says $1,000).
A dash means the page doesn’t print that figure. Read 22 Oct 2026 from productfruits.com/pricing, and re-checked against screenshots of the live page 22 Oct 2026.
What can Product Fruits do, and on which plans?
From Product Fruits's own pages, checked 22 Oct 2026. This is what the vendor documents, not hands-on test results; a feature missing here may simply not be on the pages we read.
Experiences
Product tours
Tours and guides; Elvin AI can draft a tour once the product has been annotated, and tours can be triggered by user actions or from a conversation.
Availability: All plans (Starter 15, Pro 100, Business unlimited)
Source: productfruits.com/pricingTooltips and hotspots
Hints and tooltips: contextual hotspots that point at one UI element or feature.
Availability: All plans (Starter 50, Pro 500, Business unlimited)
Source: productfruits.com/pricingChecklists
Onboarding checklists, embedded in the page or as a floating widget, showing what's done and what's left.
Availability: All plans (Starter 2, Pro and Business unlimited)
Source: productfruits.com/pricingBranching flows
Flows: journeys that branch by role, behaviour or plan, with conditions and delays, built on a visual canvas from 19 templates; Elvin can draft one while you use the product.
Availability: Starter: linear flows with basic UI blocks; Pro adds branching and conditions; Business adds AI personalisation
Source: productfruits.com/pricingModals and banners
Banners and pop-ups for releases, maintenance alerts and invitations, which can be scheduled, repeated until seen and targeted by role, plan or URL.
Availability: All plans
Source: productfruits.com/pricingAnnouncements
Newsfeed: an in-app hub where users catch up on updates; an announcement can launch a product tour.
Availability: All plans
Source: productfruits.com/product/announcementsResource center
Help center: in-app help that can include any third-party live chat.
Availability: All plans
Source: productfruits.com/pricingKnowledge base
Knowledge base with articles that Elvin answers from; private articles are gated by user verification, passwords and per-article permissions.
Availability: Public: all plans; private: Pro and up
Source: productfruits.com/pricingLocalization
Onboarding content in several languages, with AI automatic translation of flows.
Availability: Starter 1 language, Pro 5, Business 40; automatic translations from Pro (100 a month; 2,000 on Business)
Source: productfruits.com/pricingCustom CSS and themes
Advanced styling with custom CSS.
Availability: All plans
Source: productfruits.com/pricing
Feedback
In-app surveys
Surveys and NPS inside the product.
Availability: Pro plan and up
Source: productfruits.com/pricingFeedback widget
Users send comments or report bugs with screenshots and video recordings.
Availability: All plans
Source: productfruits.com/pricing
Targeting and analytics
Segmentation and targeting
Segments built from custom attributes your app sends, combined with events; flow content can be personalised with user attributes.
Availability: All plans (Starter 5 segments, Pro 20, Business unlimited)
Source: productfruits.com/pricingEvent tracking
Custom events trigger flows when a user clicks a given element; JavaScript triggers start tours on events in your app.
Availability: Pro plan and up (20 custom events; 200 on Business)
Source: productfruits.com/pricingContent analytics
Onboarding analytics: engagement with each flow, and where users get stuck or drop off.
Availability: All plans
Source: productfruits.com/pricing
AI
AI assistant
Elvin copilot answers users in the app from your docs and connected websites, in the user's language, and launches a tour when someone asks 'How do I…?'.
Availability: All plans; on-demand tours from Pro; contextual and voice onboarding on Business
Before you rely on it: Included text conversations depend on plan and MAUs (20, 100 or 400 a month at 1,500 MAUs); 100 more cost $49 a month, or $37 billed yearly.
Source: productfruits.com/pricingAI content creation
Creator agent: describe a tour or guide, or use your product while Elvin watches, and it drafts the flow for you to edit.
Availability: All plans
Source: productfruits.com/pricingAI insights
Outcomes: ask questions about user conversations ('What are the top user pain points?') and get a written report; Discoveries replace static surveys with AI-led conversations.
Availability: Outcomes on all plans (2, 10 or 100 a month); Discoveries from Pro
Source: productfruits.com/pricingMCP server
The plan table lists an MCP integration on every plan; the pages we read don't describe what it does.
Availability: All plans
Before you rely on it: Ask what the MCP integration can read and change before relying on it.
Source: productfruits.com/pricing
Platforms and channels
Web apps
Any web-based app on any device, including single-page apps; React, Next.js, Vue and Angular are named.
Availability: Not stated
Source: productfruits.com/pricingMobile apps
The FAQ says flows work in web apps on mobile devices and that native iOS apps are supported.
Availability: Not stated
Before you rely on it: The FAQ names iOS only; ask about Android and which flow types run natively.
Source: productfruits.com/pricingEmail
A flow can continue by email, for example a nudge 48 hours after a user ignores an in-app prompt.
Availability: Not stated
Source: productfruits.com/product/flowsBrowser extension
A Chrome extension lets you try Product Fruits before a developer installs the JavaScript snippet.
Availability: Not stated
Source: productfruits.com/pricing
Integrations
Analytics integrations
Sends Product Fruits events to Google Analytics, Heap and SessionStack; two-way Mixpanel and Segment integrations.
Availability: All plans (Google Analytics, Heap, SessionStack); Pro and up (Mixpanel, Segment)
Source: productfruits.com/pricingCRM integrations
Two-way HubSpot (events to the contact timeline, properties back for targeting) and Salesforce.
Availability: Pro and up (HubSpot); Business (Salesforce)
Source: productfruits.com/pricingAPI and webhooks
Webhooks send event data out; a REST API syncs user data and tracks events from your back end.
Availability: All plans (webhooks); Pro and up (REST API)
Source: productfruits.com/pricingSupport tool integrations
Any third-party chat widget can sit inside Elvin, as one point of contact with human handover.
Availability: All plans
Source: productfruits.com/pricingIntegrations
Slack notifications, ActiveCampaign and Customer.io events, Zapier and Typeform.
Availability: All plans (Slack, ActiveCampaign, Customer.io); Pro and up (Zapier, Typeform)
Source: productfruits.com/pricing
Security and admin
SSO
SAML single sign-on; Microsoft Active Directory, Azure AD and Okta are named.
Availability: Business plan and up
Source: productfruits.com/pricingRoles and permissions
Administrator, Manager, Editor and Viewer roles.
Availability: Business plan and up
Source: productfruits.com/pricingCompliance
SOC 2 Type 2, ISO 27001 and GDPR, with a Data Processing Addendum; multi-factor authentication and user identity verification. Security questionnaires and audits come with a custom plan.
Availability: All plans (certifications); Custom plan (audits)
Source: productfruits.com/pricingTeam collaboration and workspaces
Seats for teammates, and workspaces for separate environments such as staging and production.
Availability: Starter 3 seats and 2 workspaces, Pro 10 and 6, Business 40 and 100
Source: productfruits.com/pricing
What do Product Fruits's reviewers say?
4.6
256 reviews on G2 · read 22 Oct 2026
Reviewers most often praise ease of use (163 of 252), then the support team (140), the flow types (111), quick setup (85) and building flows without developers (79). The criticism they name most is the learning curve (57), then missing features (52), styling limits (52) and analytics depth (37); 55 name no dislike.
G2’s star split
- 5 stars209 reviews
- 4 stars43 reviews
- 3 stars4 reviews
- 2 stars0 reviews
- 1 stars0 reviews
G2 counts a 4.5 with the 5-star reviews.
Where the reviews we read came from
- Organic 236
- Invited by G2 16
- Incentivized 16
Praised for
- Easy to use163/252 reviews
- Customer support and success team140/252 reviews
- Flow types: tours, tooltips, checklists, modals111/252 reviews
- Quick install and setup85/252 reviews
- Builds flows without developers79/252 reviews
Criticised for
- Learning curve, hard-to-find settings57/252 reviews
- Styling limits52/252 reviews
- Missing features52/252 reviews
- Reporting and analytics depth37/252 reviews
- Builder or browser-extension friction25/252 reviews
55 of 252 name no dislike at all.
All 252 reviews on G2, each read and tagged by an AI model against a fixed list of themes. Written 2023–2026; 86 in the year before 22 Oct 2026.
- Melissa P. E-Commerce Marketeer, small business
5.0/5 26 Mar 2026
PraiseEasy to use
“I can set up a quick tour in about an hour, which is especially helpful when a lot of user questions suddenly come up.”
Organic · Product Fruits review on G2: “User-Friendly, Fast to Set Up, and Packed with Possibilities”
- Tobi D. Head of Customer Experience, small business
4.5/5 31 Jan 2024
PraiseCustomer support and success team
“Their support is excellent too - I can't remember a time where it has taken them longer than about 10 mins to reply to a chat, and they make it easy to book in a call for more complicated things.”
Organic · Product Fruits review on G2: “Excellent tour solution at a decent price”
- Verified User in Information Technology and Services small business
5.0/5 4 Jun 2026
PraiseFlow types: tours, tooltips, checklists, modals
“Tours, hints, hotspots, and checklists are all quick to build and flexible enough to handle the segmented flows we needed.”
Organic · Product Fruits review on G2: “Product Fruits: Natural In-App Chat and a Powerful Help Centre in One”
- Verified User in Computer Software small business
4.5/5 4 Sept 2026
ComplaintLearning curve, hard-to-find settings
“Sometimes it's hard to understand which option does what, like what's the difference between a flow, tour, and checklist.”
Organic · Product Fruits review on G2: “Great for Tutorial Tours and Beautifully Formatted Documentation”
- Johann S. Life and Business Coach, mid-market
4.5/5 9 Mar 2026
ComplaintMissing features
“I don't like that the targeting cannot combine AND and OR statements, which makes the whole process of not straightforward targeting a bit finicky.”
Organic · Product Fruits review on G2: “Exceptional Customer Service, Powerful AI Assistant”
- Abhishek A. Senior Product Designer, mid-market
5.0/5 26 Mar 2026
ComplaintStyling limits
“The built-in design options don't give you much room to adjust things like border radius, padding, or spacing. Because of that, we had to write our own CSS to make the survey modal match our brand and align with our design system.”
Organic · Product Fruits review on G2: “Flexible Templates That Let You Get Started Fast”
How does Product Fruits compare?
Alternatives to weigh
| Tool | Starts at | Free plan | G2 rating | Links |
|---|---|---|---|---|
 UserGuiding | $249 / mo | Not listed | 4.7 (781) | |
 Userflow | $300 / mo | Not listed | 4.8 (125) | |
 Userpilot | $299 / mo | Not listed | 4.6 (1,020) |
Product Fruits FAQ
How much does Product Fruits cost?
At 1,500 monthly active users, Starter is $149 / mo billed monthly or $111 a month billed annually, Pro is $249 or $187, and Business is $499 or $374. Prices rise with your MAU tier, up to $499, $649 and $1,599 a month billed monthly at 20,000 MAUs; above 20,000 MAUs every plan is a quote. Prices checked 22 Oct 2026.
Does Product Fruits have a free plan?
Its pricing page lists no free plan. It offers a 14-day free trial with full access and no credit card, and you can try it on your app with its Chrome extension before a developer installs the script.
Why do other sites quote different Product Fruits prices?
Product Fruits replaced its plans in February 2026 with Starter, Pro and Business, according to its billing help article, so older articles quote plans and prices that no longer exist. Directories also often quote $111, which is Starter billed annually; billed monthly it's $149 / mo. Customers on legacy plans aren't moved automatically, but legacy Core and Boost plans no longer include the AI features.
What happens if I go over my MAU limit?
Product Fruits keeps working for every user, including those over your quota, and isn't charged automatically; its team gets in touch to discuss a plan that fits. An active user is anyone who logs in during the month, counted once, and the count resets when a trial turns into a paid plan.
What's the difference between Starter, Pro and Business?
Starter has linear flows and caps content (15 tours, 50 hints, 2 checklists), 1 language, 3 seats and 5 segments. Pro adds branching flows, surveys and NPS, a private knowledge base, custom events, automatic translations and the HubSpot, Mixpanel, Segment and Zapier integrations, with 10 seats. Business removes the content caps and adds AI-personalised flows, contextual and voice onboarding, Salesforce, SAML SSO and user roles, with 40 seats.
What is Elvin AI, and which plans include it?
Elvin is Product Fruits' AI. For users, it answers questions in the app from your docs and websites and can launch a tour when someone asks how to do something (from Pro). For your team, it drafts tours and flows from a description or while you use the product, and writes reports on what users ask. Every plan includes it, with 20, 100 or 400 text conversations a month at 1,500 MAUs; 100 more cost $49 a month, or $37 billed yearly.
Does Product Fruits work in mobile apps?
It works in any web app on any device, and its pricing FAQ says it also supports native iOS apps; the pages we read don't mention Android. Eight of the 252 G2 reviews we read name mobile support as a gap, most of them written before 2026.
Is Product Fruits easy to use?
Ease of use is the theme reviewers praise most, in 163 of the 252 G2 reviews we read, with quick setup in 85 and building flows without developers in 79. It's also the most common complaint: 57 mention a learning curve, often about which option does what.
What do Product Fruits users dislike?
In the reviews we read, the learning curve comes up most (57), then missing features (52), styling limits (52) and analytics depth (37); 55 of the 252 name no dislike. Price is a complaint in 14. Most of the reviews are recent: 147 were written in 2025 or 2026.
Is Product Fruits cheaper than UserGuiding or Userflow?
At their entry plans, yes, though each counts a different number of users. Product Fruits Starter is $149 / mo billed monthly for 1,500 MAUs; UserGuiding Starter is $249 / mo billed yearly for 2,000 MAUs, and Userflow Essentials is $300 / mo billed monthly for 1,000 MAUs. Compare the plan you'd need at your own MAU count, since the limits on each plan differ.
Do I need a developer to install Product Fruits?
Not to try it: its Chrome extension lets you test Product Fruits on your app right away. For live use, a developer or someone with tag manager access adds its JavaScript snippet once, passing a unique ID for each user, which Product Fruits uses to count monthly active users.
How we review
Prices, plans and features come from Product Fruits’s own pages, read on the dates below through a US browser session; nothing is taken from memory or other review sites. Reviews come from G2: an AI model read each one and tagged it against a fixed list of themes, and every featured quote is checked word for word against its review.
- home page: productfruits.com/, read 22 Oct 2026
- pricing page: productfruits.com/pricing, read 22 Oct 2026
- features page: productfruits.com/product/flows, read 22 Oct 2026
- tours page: productfruits.com/product/tours, read 22 Oct 2026
- checklists page: productfruits.com/product/onboarding-checklist, read 22 Oct 2026
- copilot page: productfruits.com/product/copilot, read 22 Oct 2026
- knowledge-base page: productfruits.com/product/knowledge-base, read 22 Oct 2026
- announcements page: productfruits.com/product/announcements, read 22 Oct 2026
- billing page: help.productfruits.com/en/article/product-fruits-billing, read 22 Oct 2026
All 252 reviews on G2, each read and tagged by an AI model against a fixed list of themes.
Spotted something out of date? Write to hello@useronboarding.academy.
