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Prices checked 19 Oct – 3 Nov 20266,688 G2 reviews readHow we review →
Both add tours, tooltips, announcements, a resource menu, surveys and an AI assistant on top of software, and ease of use is the most-praised theme for both in the G2 reviews we read. They differ in scope and in how they're sold: Userflow prints prices for SaaS teams onboarding their own customers on the web, while WalkMe sells a version for employees' software and one for customer products, across web, mobile and desktop, by quote.
By Yağmur Çiftçi · Published 22 Oct 2026 · Updated 4 Nov 2026 · How we compared
UserOnboarding Academy isn't owned by Userflow, WalkMe or any other tool compared here. No vendor reviewed this page before publication.
Userflow
$300 / mo
entry price, Essentials, billed monthly, 1,000 MAUs; $240 / mo billed annually
Choose Userflow if
WalkMe
Custom quote
entry price, Both offerings (for employees and for customers) are 'Get a quote'
Choose WalkMe if
Pick Userflow if you're onboarding customers into your own web product and want to see the price and start on your own: Essentials is $300 / mo billed monthly, or $240 a month billed annually, for 1,000 MAUs, with unlimited seats and experiences and a 14-day trial without a card. Pick WalkMe if you're guiding employees through software you didn't build, or need to reach native mobile apps and desktop: its employee version adds Discovery, workflow automation and SAP GUI support, and both versions list a Mobile Native SDK for iOS and Android. Expect a sales process with WalkMe: its pricing page prints no prices, tiers, billing unit or trial.
Ease of use is the most-praised theme for both, in 99 of the 125 Userflow reviews we read and 252 of the 583 WalkMe reviews, and both support teams are praised often (52 and 217). The complaints differ: missing features lead for Userflow (28 of 125), then price (16, 14 of them written before 2024), while WalkMe reviewers name the learning curve most (152 of 583) and 39 say flows break when the underlying app changes. We read every review of both.
UserflowSelf-serve onboarding for SaaS products on the web, with printed prices and unlimited seats.
Userflow builds flows, tours, checklists, tooltips, banners, NPS and CSAT surveys and a resource center, unlimited on every plan, and installs with a JavaScript snippet in your app. Studio adds an in-app AI agent (500 credits a month), HubSpot and Salesforce, custom CSS and a dedicated CSM; its FAQ names self-serve, product-led products on the web as its fit.
Our Userflow reviewWalkMeA digital adoption platform for employees' software and for customer products, sold by quote.
WalkMe layers walkthroughs, tooltips, pop-up notifications, a WalkMe Menu, surveys and AI assistance over web apps, with a Mobile Native SDK for native and hybrid iOS and Android apps and a Menu for desktop. The employee version adds Discovery, workflow automation, pre-configured templates and SAP GUI support; both versions cap behavioural segments at 10 per system, each up to 50,000 users.
Our WalkMe reviewUserflow figures read on userflow.com 19 Oct 2026; WalkMe figures read on walkme.com 19 Oct 2026.
| Userflow | WalkMe | |
|---|---|---|
| Priced by | Monthly active users (MAUs) | Not listed |
| Free plan | Not listed | Not listed |
| Free trial | 14-day free trial of Essentials or Studio, no credit card required | Not listed |
| Entry price | $300 / mo, Essentials, billed monthly, 1,000 MAUs; $240 / mo billed annually | Custom quote, Both offerings (for employees and for customers) are 'Get a quote' |
| Plans | Essentials, Studio, Enterprise | WalkMe Digital Adoption Platform (for employees), WalkMe Digital Adoption Platform (for customers) |
| What the plans change | Features, environments, analytics history | Employee or customer version; no tiers listed |
| Printed prices | Essentials and Studio; Enterprise is a quote | None: both versions are 'Get a quote' |
| Above the included usage | Extra MAUs in blocks of 1,000, from $40 / mo down to $10 at scale | Not listed |
| Usage limits listed | 1,000 MAUs included; 2 environments on Essentials, 3 on Studio | 10 behavioural segments per system, up to 50,000 users each |
| Seats | Unlimited on every plan | Not listed |
| Setup and onboarding | Quickstart Onboarding: $500 one-time on Essentials, included on Studio | Not listed |
Userflow's plan prices render as animated counters on its pricing page, so they were read from screenshots at 1,000 MAUs; its home-page FAQ prints the same figures. Annual billing takes 20% off its plans and add-ons. WalkMe's pricing page names no price, tier, billing unit, free plan or trial for either version.
| Capability | Userflow | WalkMe |
|---|---|---|
| Product tours and tooltips | Included | Included |
| Checklists | Included | Onboarding tasks in the WalkMe Menu |
| In-app AI assistant | Studio plan and up | Included |
| HubSpot and Salesforce | Studio plan and up | Not listed |
| Native mobile apps | Not listed | Mobile Native SDK |
| Desktop and SAP GUI | Not listed | Menu on desktop; SAP GUI on the employee version |
| Workflow automation and chatbots | Studio plan and up (Adoption Agent, Action Flows) | Included |
Feature by feature
A tick means the vendor’s pages list the feature on every plan or name no plan; text names the plan or version they put it on. A dash means the pages we read don’t mention it, which is not proof the product lacks it. “Only differences” keeps the features just one of the two lists.
| Feature | Userflow | WalkMe |
|---|---|---|
| Experiences | ||
| Product tours | Included | Employee and customer versions |
| Tooltips and hotspots | Included | Employee and customer versions |
| Checklists | Included | Employee and customer versions |
| Modals and banners | Included | Employee and customer versions |
| Resource center | Included | Employee and customer versions |
| Localization | Included | Employee and customer versions |
| Custom CSS and themes | Studio plan and up (custom CSS) | Not listed |
| Workflow automation | Not listed | Employee version |
| Feedback | ||
| In-app surveys | Included | Employee and customer versions |
| Targeting and analytics | ||
| Segmentation and targeting | Included | Employee and customer versions |
| Product analytics | Included | Employee and customer versions |
| Event tracking | Studio plan and up (custom event trackers) | Employee and customer versions |
| App discovery | Not listed | Employee version |
| AI | ||
| AI assistant | Studio plan and up | Employee and customer versions |
| AI content creation | Included | Employee and customer versions |
| MCP server | Included | Included |
| AI insights | Included | Employee and customer versions |
| Platforms and channels | ||
| Web apps | Included | Employee and customer versions |
| Mobile apps | Not supported | Employee and customer versions |
| Desktop apps | Not listed | Both versions (Menu); employee version (SAP GUI) |
| Integrations | ||
| CRM integrations | Studio plan and up | Included |
| Analytics integrations | Studio plan and up | Included |
| Support tool integrations | Studio plan and up | Included |
| API and webhooks | Included | Employee and customer versions |
| Identity provider integration | Not listed | Included |
| Data integrations | Not listed | Employee and customer versions |
| Security and admin | ||
| Data hosting | Included | Employee and customer versions |
| Compliance | Included | Included |
| SSO | Google SSO on all plans; SAML SSO Studio plan and up | Employee and customer versions |
| Roles and permissions | Included | Employee and customer versions |
From Userflow's and WalkMe's own pages (pricing, product, integrations and help-center pages), checked 3 Nov 2026.
Userflow| Area | Strength | Limitation |
|---|---|---|
| Pricing | Prices printed for Essentials and Studio, with a 14-day trial of either and no card. | Each price covers 1,000 MAUs; more are billed in blocks of 1,000, and Enterprise is a quote. |
| Team | Unlimited seats and unlimited experiences on every plan. | HubSpot, Salesforce, custom CSS and custom event trackers start on Studio. |
| Platforms | Runs in your web app through a JavaScript snippet, with a US or EU data region per environment. | Its pages don't mention native mobile or desktop apps; its FAQ names products on the web as its fit. |
| Reviews | Ease of use (99 of 125 reviews read) and the support team (52) lead the praise. | Missing features (28), price (16) and analytics depth (15) are the most-named complaints. |
WalkMe| Area | Strength | Limitation |
|---|---|---|
| Pricing | Each version lists what it includes, and the editor creates unlimited content. | No prices, tiers, billing unit or trial on its pricing page; 36 of the 583 reviews we read criticise price or plan structure. |
| Platforms | A Mobile Native SDK for iOS and Android, a Menu for desktop, and SAP GUI support on the employee version. | 39 of the 583 reviews we read say flows break when the underlying app changes, and 27 that it slows the app or loads late. |
| Employee adoption | Discovery, workflow automation and templates in the employee version; 165 of the 583 reviews we read praise it for internal software. | Behavioural segments are capped at 10 per system, each up to 50,000 users. |
| Reviews | Ease of use (252 of 583), flow types (228) and the support team (217) lead the praise. | The learning curve (152), missing features (97) and editor friction (87) are the most-named complaints. |
Userflow4.8
125 reviews on G2 · read 3 Nov 2026
Reviewers most often praise ease of use (99 of 125), then the support team (52), building flows without developers (31), quick setup (27) and the flow types (26). The criticism they name most is missing features (28), then price and plan structure (16), analytics depth (15) and the learning curve (13); 36 name no dislike.
G2’s star split
G2 counts a 4.5 with the 5-star reviews.
Where the reviews we read came from
Praised for
Criticised for
36 of 125 name no dislike at all.
All 125 reviews on G2, each read and tagged by an AI model against a fixed list of themes. Written 2020–2026; 18 in the year before 3 Nov 2026.
4.5/5 14 Jan 2026
PraiseEasy to use
“I find Userflow really easy to learn, especially when it comes to building flows or launchers.”
Organic · Userflow review on G2: “Simplified Onboarding, Enhances User Engagement”
5.0/5 22 Jun 2022
PraiseCustomer support and success team
“I rarely wait for longer than a couple of hours for a first response, and I was able to get a resolution for pretty much everything that I wanted to get done.”
5.0/5 2 Mar 2023
PraiseBuilds flows without developers
“As a non-technical founder, I can create complex onboarding flows without diverting developers to create them.”
Organic · Userflow review on G2: “An awesome program - no-code onboarding flows at a reasonable cost.”
5.0/5 29 Jul 2026
ComplaintMissing features
“The fact that flows with Current Time setting set to end does not unpublish by itself is pretty annoying, because you need to review and unpublish manually from time to time.”
Invited by Userflow · Incentivized · Userflow review on G2: “Fair Learning Curve, Excellent Flow Builder UX and Helpful HubSpot Sync”
4.5/5 29 Aug 2023
ComplaintPrice and plan structure
“Userflow pricing is expensive for small companies. Most notably, the AI Assistant can get pricey fast if your users actually use the chat (which is what you want them to do).”
Organic · Userflow review on G2: “Intuitive user interface that still supports complex use cases”
5.0/5 5 Mar 2024
ComplaintReporting and analytics depth
“Lack of analytics. Userflow is focused on showing tooltips to users, not on figuring out what cohort liked the new brand color.”
Organic · Userflow review on G2: “A Simple, Focused, User Friendly tool”
WalkMe4.5
583 reviews on G2 · read 3 Nov 2026
Of 583 reviews, the most praise goes to ease of use (252), walkthroughs, tips and other flow types (228) and the customer support and success team (217), followed by named results such as faster onboarding or fewer support tickets (190) and guiding employees through internal software (165). The most common criticisms are the learning curve (152), missing features (97) and friction in the editor (87), followed by bugs (55), support response times (50) and flows that break when the underlying app changes (39); 69 reviews name no dislike.
G2’s star split
G2 counts a 4.5 with the 5-star reviews.
Where the reviews we read came from
Praised for
Criticised for
69 of 583 name no dislike at all.
All 583 reviews on G2, each read and tagged by an AI model against a fixed list of themes. Written 2012–2026; 59 in the year before 3 Nov 2026.
4.0/5 16 Apr 2026
PraiseEasy to use
“I like the ease of building with WalkMe, as it allows me to quickly create a solution in a matter of minutes, which is much faster than typical development efforts.”
Organic · WalkMe review on G2: “Ease of Building, but Data Challenges”
4.0/5 26 Jan 2026
PraiseFlow types: tours, tooltips, checklists, modals
“It offers interactive, step-by-step guidance with balloons, highlights, and auto-advancing steps, helping users navigate complex tasks without leaving the app.”
Invited by G2 · Incentivized · WalkMe review on G2: “Transforms Digital Adoption with Proactive In-App Guidance”
4.0/5 4 May 2026
PraiseCustomer support and success team
“I always hear back from someone in a few hours, and they make sure there are no issues/questions before closing my ticket”
Invited by G2 for WalkMe · Incentivized · WalkMe review on G2: “Endless Possibilities Backed by Excellent, Responsive Support”
5.0/5 4 Jun 2026
ComplaintLearning curve, hard-to-find settings
“For straightforward Walk-Thrus it's approachable, but once you get into the Rules Engine, multi-condition segmentation, URL regex patterns, and JavaScript-based customizations, the complexity adds up fast.”
Invited by G2 for WalkMe · Incentivized · WalkMe review on G2: “The adoption layer every enterprise rollout actually needs”
5.0/5 23 Jun 2026
ComplaintMissing features
“One opportunity we see for WalkMe is the ability to tag items with specific labels, making it easier to filter and organize WalkMe content, especially for audits and overall management.”
Invited by WalkMe · Incentivized · WalkMe review on G2: “WalkMe’s Real-Time Guidance Elevates Our Customer Support”
4.5/5 14 Oct 2026
ComplaintBuilder or browser-extension friction
“WalkMe overall is amazing, however the editor dashboard lags at time and while creating pop-ups, which could be improved.”
Organic · WalkMe review on G2: “WalkMe enables better Control, Guidance, and Software Adoption”
Prices, plans and limits come from each vendor’s own pages, read on the dates below through a US browser session; nothing is taken from memory or from other review sites. Userflow's were re-checked against screenshots of its live pricing page 19 Oct 2026. WalkMe's were re-checked against screenshots of its live pricing page 19 Oct 2026.
Userflow on G2: 4.8 / 5 from 125 reviews, read 3 Nov 2026. All 125 reviews on G2, each read and tagged by an AI model against a fixed list of themes.
WalkMe on G2: 4.5 / 5 from 583 reviews, read 3 Nov 2026. All 583 reviews on G2, each read and tagged by an AI model against a fixed list of themes.
Feature cells say “Not listed” when a vendor’s pages don’t mention the feature, not that it’s missing. Spotted something out of date? Write to hello@useronboarding.academy.
Published prices can't settle it: Userflow Essentials is $300 / mo billed monthly, or $240 a month billed annually, for 1,000 MAUs, while WalkMe prints no price, tier or billing unit for either version. Of the 583 WalkMe reviews we read, 36 criticise its price or plan structure, among them annual or multi-year contracts; of Userflow's 125, 16 do, 14 of those from before 2024. Prices read 19 Oct 2026.
WalkMe's pricing page lists a Mobile Native SDK for your own native and hybrid iOS and Android apps, a WalkMe Menu for web, mobile and desktop, and SAP GUI support in the employee version. Userflow's pages don't mention native mobile or desktop apps, and its FAQ says it works best for products on the web.
WalkMe sells a separate employee version with Discovery of company-wide web-app usage, workflow automation, pre-configured templates and SAP GUI support, and 165 of the 583 reviews we read praise it for internal-software adoption. Userflow's FAQ says it's built for B2B SaaS teams onboarding their own users; one of the 125 Userflow reviews we read praises it for internal use.
Userflow offers a 14-day free trial of Essentials or Studio without a credit card. WalkMe's pricing page lists no free plan or trial: its options are a quote or a demo.
Reviewers mention it more: the learning curve is WalkMe's most-named complaint, in 152 of the 583 reviews we read, against 13 of the 125 Userflow reviews. WalkMe's pricing page also covers a wider scope: an employee and a customer version, plus mobile and desktop deployment.
Yes. Userflow's Adoption Agent, on Studio and Enterprise, answers users' questions from your docs and flows, launches the right flow and can complete tasks, with 500 credits a month on Studio. WalkMe's pricing page lists AI attached to UI elements, proactive AI in its Action Bar, on-demand AI chat in the WalkMe Menu, ActionBot chatbots and AI Insights, in both versions.
Userflow is rated 4.8 out of 5 from 125 reviews and WalkMe 4.5 from 583, as read on 3 Nov 2026. 108 of the 125 Userflow reviews were organic, while 464 of the 583 WalkMe reviews we read were invited by WalkMe or by G2 on its behalf; the source chips above show the split.
We read each vendor's pricing, plan and feature pages on 19 Oct 2026 and recorded only what they state, then had an AI model read G2 reviews of both (all 125 of Userflow's and all 583 of WalkMe's) and tag each against a fixed list of themes. The method section above lists every page and date.
