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UserOnboarding Academy

UserGuiding vs Apty: product onboarding or enterprise software adoption?

UserGuiding is a no-code onboarding tool for the users of your own web app; it prints its prices and offers a 14-day trial. Apty is a digital adoption platform for the enterprise applications a company's staff use, adding real-time field validations and process analytics to its walkthroughs; it quotes each deployment, with every core feature included and no trial listed. Reviewers praise UserGuiding most for ease of use; Apty's praise is led, in equal measure, by helping employees adopt internal software and by named results.

By Yağmur Çiftçi · Published 22 Oct 2026 · Updated 4 Nov 2026 · How we compared

UserOnboarding Academy isn't owned by UserGuiding, Apty or any other tool compared here. No vendor reviewed this page before publication.

UserGuiding

$249 / mo

entry price, Starter, billed yearly ($2,988 / year), or $349 / mo billed monthly; the price covers up to 2,000 MAUs

Priced by
Monthly active users (MAUs)
Free plan
Not listed
Free trial
14-day free trial, no credit card needed; can be extended on request
Main audience on its pages
Users of your own web app
Field validation
Not listed
Money-back guarantee
30 days
G2 rating
4.7 / 5 from 782 reviews

Choose UserGuiding if

  • you're onboarding the users of your own web app and want the price first: $249 / mo billed yearly for up to 2,000 MAUs
  • you want to try it before talking to sales: a 14-day trial without a card, and a 30-day money-back guarantee
  • you want in-app surveys and NPS, a resource center and a product-updates page alongside your tours
  • you want to judge it on recent reviews: 286 of the 782 we read are from 2025 or 2026

Apty

Custom quote

entry price, Pricing is scoped to each deployment ('Request pricing', 'Get custom pricing'); there are no plan tiers

Priced by
Scope of the deployment: users, applications, implementation, integration, deployment and compliance needs (not solely per user)
Free plan
Not listed
Free trial
Not listed
Main audience on its pages
Staff using enterprise applications
Field validation
Included
Money-back guarantee
Not listed
G2 rating
4.7 / 5 from 147 reviews

Choose Apty if

  • you're rolling out enterprise applications to your own staff and want guidance inside them
  • you want data checked as users enter it: real-time field validations, auto-fill and a rule engine
  • a task spans several applications and the guidance has to follow it (cross-application guidance)
  • you'd rather have every core feature included and scope a quote with sales than choose a plan

UserGuiding or Apty: which should you choose?

Pick UserGuiding if you're onboarding the users of your own web app and want to see the price first: Starter is $249 / mo billed yearly for up to 2,000 MAUs, with a 14-day trial, a 30-day money-back guarantee, and surveys, a resource center and a knowledge base on every plan. Pick Apty if you're rolling out enterprise applications to your own staff and want more than walkthroughs: its pages list real-time field validations, auto-fill, guidance that follows a task across applications, and usage and process analytics, all included in every deployment. Apty prints no price, currency or trial; each deployment is quoted on the users and applications it covers and its implementation needs.

The reviews describe different jobs. 78 of the 147 Apty reviews we read praise it for guiding employees through internal software such as Workday, Salesforce and ServiceNow, and 78 name results such as fewer support questions or faster onboarding; ease of use leads UserGuiding's praise, in 456 of the 782 reviews we read. Missing features is the most-named complaint for both (182 of 782 and 22 of 147), and none of Apty's reviewers criticises its price, against 57 of UserGuiding's. The reviews differ in age: 106 of Apty's 147 date from 2019 to 2021, while 286 of the 782 UserGuiding reviews we read are from 2025 or 2026.

How do UserGuiding and Apty differ?

UserGuiding

A no-code onboarding toolkit for the users of your own web app, with printed prices and quotas by plan.

UserGuiding covers tours, hotspots, checklists, resource centers, surveys and NPS, banners, a knowledge base and a product-updates page. Starter caps active content (15 guides, 10 hotspots, 1 checklist, 1 survey); Growth raises the caps and adds A/B testing, localization, custom CSS and session replay. Its FAQ says it doesn't support native mobile apps, and the pages we read don't mention desktop apps.

Our UserGuiding review

Apty

A digital adoption platform for the enterprise applications your staff use, quoted per deployment with every feature included.

Apty adds walkthroughs, tooltips, checklists, in-app announcements and an in-context knowledge base to enterprise applications, plus real-time field validations, auto-fill, task automation and guidance that follows a task across applications, in 30+ languages. Usage and process analytics, role-based access, versioning and approval workflows, and enterprise integrations and APIs come with every deployment; on-premise authoring, white-label and professional services are add-ons. Its structured data gives the platform as 'Web, Any Browser'.

Our Apty review

UserGuiding vs Apty pricing: what does each cost?

UserGuiding figures read on userguiding.com 19 Oct 2026; Apty figures read on apty.ai 19 Oct 2026.

UserGuidingApty
Priced byMonthly active users (MAUs)Scope of the deployment: users, applications, implementation, integration, deployment and compliance needs (not solely per user)
Free planNot listedNot listed
Free trial14-day free trial, no credit card needed; can be extended on requestNot listed
Entry price$249 / mo, Starter, billed yearly ($2,988 / year), or $349 / mo billed monthly; the price covers up to 2,000 MAUsCustom quote, Pricing is scoped to each deployment ('Request pricing', 'Get custom pricing'); there are no plan tiers
PlansStarter, Growth, EnterpriseApty (single scoped offering)
What the plans changeFeatures and per-type quotasNo tiers: every core feature in every deployment
Next plan upGrowth: $499 / mo billed yearly, up to 2,000 MAUsNone: one scoped offering
As usage growsA quote above 2,000 MAUs; over your quota, guides stop showing, with no extra chargePrice adjusted to the added users, applications and workflows
Add-onsExtra material quotas, seats, containers, white-label brandingOn-premise authoring, white-label, professional services
Refund30-day money-back guaranteeNot listed
Switching from another toolFree until your current contract endsNot listed

UserGuiding's page opens on yearly billing: Starter's $249 / mo is $2,988 a year, or $349 a month billed monthly, and covers up to 2,000 MAUs. Apty prints no price or currency. Its FAQ says the price typically depends on the users and applications covered, implementation requirements, and any integration, deployment or compliance needs, and isn't based solely on users; the ways in are 'Request pricing', 'Get custom pricing' and 'Book a demo'.

UserGuiding vs Apty features: what can each do?

CapabilityUserGuidingApty
Walkthroughs and tooltipsIncludedIncluded
Checklists and knowledge baseIncludedIncluded
In-app surveys and NPSIncludedNot listed
Field validationNot listedIncluded
Cross-application guidanceNot listedIncluded
LocalizationGrowth plan and up30+ languages
Native mobile appsNot supportedNot listed

Feature by feature

A tick means the vendor’s pages list the feature on every plan or name no plan; text names the plan or version they put it on. A dash means the pages we read don’t mention it, which is not proof the product lacks it. “Only differences” keeps the features just one of the two lists.

FeatureUserGuidingApty
Experiences
Product toursIncludedAll core features included in every deployment (pricing page)
Tooltips and hotspotsIncludedAll core features included in every deployment (pricing page)
ChecklistsIncludedIncluded
Resource centerIncludedNot listed
Knowledge baseAll plans; private versions Growth plan and upIncluded
LocalizationGrowth plan and upIncluded
Custom CSS and themesGrowth plan and up (custom CSS)Not listed
Modals and bannersIncludedNot listed
AnnouncementsNot listedIncluded
Field validationNot listedAll core features included in every deployment (pricing page lists 'Validations & tooltips')
Cross-application guidanceNot listedIncluded
Feedback
In-app surveysIncludedNot listed
Targeting and analytics
Segmentation and targetingIncludedAll core features included in every deployment (pricing page)
Product analyticsAll plans; advanced reporting Growth plan and upAll core features included in every deployment (pricing page lists 'Usage & process analytics')
Session replayGrowth plan and upNot listed
A/B testingGrowth plan and upNot listed
Event trackingGrowth plan and upNot listed
Goal trackingGrowth plan and upNot listed
AI
AI insightsIncludedIncluded
AI assistantIncludedIncluded
MCP serverIncludedNot listed
AI content creationIncludedNot listed
Platforms and channels
Mobile appsNot supportedNot listed
Web appsIncludedNot listed
Integrations
CRM integrationsIncludedNot listed
Analytics integrationsIncludedNot listed
Support tool integrationsIncludedNot listed
API and webhooksIncludedAll core features included in every deployment (pricing page)
IntegrationsNot listedAll core features included in every deployment (pricing page)
Security and admin
SSOEnterpriseNot listed
Data hostingGrowth and Enterprise; add-on on StarterOptional add-on (On-Premise Authoring)
Roles and permissionsGrowth plan and upAll core features included in every deployment
ComplianceEnterpriseIncluded

From UserGuiding's and Apty's own pages (pricing, product, integrations and help-center pages), checked 3 Nov 2026. Apty's pricing page says every core feature is included in every deployment, so its cells don't name a plan.

Where is each one stronger?

UserGuiding

AreaStrengthLimitation
PricingStarter and Growth prices are printed, with a 14-day trial, a 30-day money-back guarantee and no overage charge.Each price covers up to 2,000 MAUs; above that it's a quote, and going over the quota hides your guides.
BreadthSurveys and NPS, a resource center, a knowledge base and a product-updates page on every plan; A/B testing and session replay on Growth.Starter caps active content: 15 guides, 10 hotspots, 1 checklist and 1 survey.
PlatformsContent displays in all modern web browsers on any device, per its FAQ.No native mobile apps, according to its FAQ; the pages we read don't mention desktop apps.
ReviewsEase of use (456 of 782 reviews read), the range of in-app content (310) and the support team (298) lead the praise; 286 of the 782 are from 2025 or 2026.Missing features (182), styling limits (99) and builder friction (95) are the most-named complaints.

Apty

AreaStrengthLimitation
PricingNo feature tiers: every core capability is in every deployment, and none of the 147 reviews we read criticises the price (11 praise its value).No price, currency or trial on its pricing page; every deployment is scoped and quoted.
Data qualityReal-time field validations, auto-fill, and a rule engine that adapts guidance to user actions and system state.The pages we read don't mention in-app surveys or NPS.
ReachGuidance can follow a task across several applications, in 30+ languages; its home page says it integrates across 100+ enterprise apps.Its structured data gives the platform as 'Web, Any Browser'; the pages we read don't mention native mobile or desktop apps.
ReviewsEmployee software adoption (78 of 147) and named results (78) lead the praise; its support team comes up in 63.Missing features (22), the learning curve (20) and editor friction (17) lead the complaints; 106 of the 147 reviews date from 2019 to 2021.

What do UserGuiding and Apty reviewers say?

UserGuiding

4.7

782 reviews on G2 · read 3 Nov 2026

Reviewers most often praise ease of use (456 of the 782 reviews read), the range of in-app content such as tours, tooltips, checklists and announcements (310), the support team (298), quick install and setup (238) and building flows without developers (184). The most common criticisms are missing features (182), styling limits (99), friction in the builder and Chrome extension (95) and the learning curve (78), while 162 reviews name no dislike.

G2’s star split

  • 5 stars643 reviews
  • 4 stars128 reviews
  • 3 stars9 reviews
  • 2 stars1 reviews
  • 1 stars1 reviews

G2 counts a 4.5 with the 5-star reviews.

Where the reviews we read came from

  • Invited by UserGuiding 375
  • Organic 325
  • Invited by G2 for UserGuiding 53
  • G2 charity campaign 18
  • Invited by G2 11
  • Incentivized 457

Praised for

  • Easy to use456/782 reviews
  • Flow types: tours, tooltips, checklists, modals310/782 reviews
  • Customer support and success team298/782 reviews
  • Quick install and setup238/782 reviews
  • Builds flows without developers184/782 reviews

Criticised for

  • Missing features182/782 reviews
  • Styling limits99/782 reviews
  • Builder or browser-extension friction95/782 reviews
  • Learning curve, hard-to-find settings78/782 reviews
  • Reporting and analytics depth68/782 reviews

162 of 782 name no dislike at all.

All 782 reviews on G2, each read and tagged by an AI model against a fixed list of themes. Written 2019–2026; 68 in the year before 3 Nov 2026.

Apty

4.7

147 reviews on G2 · read 3 Nov 2026

Of 147 reviews, reviewers most often praise Apty for guiding employees through internal software such as Workday, Salesforce and ServiceNow (78), results such as fewer support questions, fewer process errors and faster onboarding (78), its flow types such as workflows, tooltips and announcements (69), ease of use (64), and its support and customer success team (63). They most often criticise missing features such as templates and going back a step (22), a learning curve (20), and friction in the content editor and element selection (17), while 58 name no dislike.

G2’s star split

  • 5 stars121 reviews
  • 4 stars24 reviews
  • 3 stars2 reviews
  • 2 stars0 reviews
  • 1 stars0 reviews

G2 counts a 4.5 with the 5-star reviews.

Where the reviews we read came from

  • Invited by G2 for Apty 81
  • Organic 33
  • Invited by Apty 33
  • Incentivized 118

Praised for

  • Employee and internal-software adoption78/147 reviews
  • Results: activation, adoption, fewer tickets78/147 reviews
  • Flow types: tours, tooltips, checklists, modals69/147 reviews
  • Easy to use64/147 reviews
  • Customer support and success team63/147 reviews

Criticised for

  • Missing features22/147 reviews
  • Learning curve, hard-to-find settings20/147 reviews
  • Builder or browser-extension friction17/147 reviews
  • Bugs and glitches10/147 reviews
  • Styling limits5/147 reviews

58 of 147 name no dislike at all.

All 147 reviews on G2, each read and tagged by an AI model against a fixed list of themes. Written 2019–2026; 1 in the year before 3 Nov 2026.

  • Chris D. Dsm, enterprise

    5.0/5 20 Jun 2025

    PraiseEmployee and internal-software adoption

    “Our ServiceNow adoption was lagging. Apty helped us get end-users up to speed without creating multiple manuals or hosting repeated training sessions.”

    Organic · Apty review on G2: “Its very easy to use and adds great value”

  • Verified User in Construction enterprise

    5.0/5 20 Jun 2025

    PraiseResults: activation, adoption, fewer tickets

    “Human errors in processes like PO submissions, contract routing, and invoice handling used to take hours to fix. With Apty, those errors are caught before they happen—cutting correction work by 30%.”

    Organic · Apty review on G2: “Reduce Process level mistakes by a third”

  • Verified User in Construction enterprise

    4.0/5 20 Jun 2025

    PraiseFlow types: tours, tooltips, checklists, modals

    “Ability to communicate directly and instantly with our Users for system updates and feature enhancements via announcements, "quick-hit" training videos, and workflows.”

    Organic · Apty review on G2: “Communicate and Engage with your Users Directly”

  • Verified User in Consulting mid-market

    5.0/5 20 Jun 2025

    ComplaintMissing features

    “It would be great to have a library of onboarding templates by role or department. We built our own, but some examples would’ve accelerated setup.”

    Organic · Apty review on G2: “Our user onboarding is much faster now and consistent”

  • Verified User in Publishing enterprise

    4.0/5 30 Jun 2025

    ComplaintLearning curve, hard-to-find settings

    “Some of the features are quite techy and we do need support from Apty to implement.”

    Organic · Apty review on G2: “Apty for Ariba/Concur”

  • Dylan H. Product Manager - ServiceNow, Apty, SharePoint, enterprise

    5.0/5 2 Jun 2025

    ComplaintBuilder or browser-extension friction

    “For sites with a ton of complexity or bespoke web solutions on their site, Apty can have a hard time identifying the right elements to attach to.”

    Organic · Apty review on G2: “Apty is a Gamechanger”

How we compared

Prices, plans and limits come from each vendor’s own pages, read on the dates below through a US browser session; nothing is taken from memory or from other review sites. UserGuiding's were re-checked against screenshots of its live pricing page 19 Oct 2026. Apty's were re-checked against screenshots of its live pricing page 19 Oct 2026.

UserGuiding on G2: 4.7 / 5 from 782 reviews, read 3 Nov 2026. All 782 reviews on G2, each read and tagged by an AI model against a fixed list of themes.

Apty on G2: 4.7 / 5 from 147 reviews, read 3 Nov 2026. All 147 reviews on G2, each read and tagged by an AI model against a fixed list of themes.

Feature cells say “Not listed” when a vendor’s pages don’t mention the feature, not that it’s missing. Spotted something out of date? Write to hello@useronboarding.academy.

UserGuiding vs Apty: FAQ

Is UserGuiding cheaper than Apty?

UserGuiding prints its prices: Starter is $249 / mo and Growth $499 a month, both billed yearly for up to 2,000 MAUs. Apty prints none: each deployment is quoted on the users and applications it covers and its implementation needs, with every core feature included, so a comparison needs an Apty quote. In the reviews we read, 57 of 782 UserGuiding reviewers criticise the price or plan structure, and none of the 147 Apty reviewers does.

Which suits employee software?

Apty's pages are about how work gets done inside enterprise applications, and address training leaders, IT leaders, department managers and digital transformation teams; 78 of the 147 Apty reviews we read praise it for guiding employees through internal software such as Workday, Salesforce and ServiceNow. UserGuiding's pricing page addresses the owners of a product or web app and prices by the users who sign into it, though its pricing table lists an employee onboarding module, UserGuiding Now, on some plans.

Do they work in mobile and desktop apps?

UserGuiding's FAQ says it doesn't support native mobile apps, though content displays in modern browsers on any device; the pages we read don't mention desktop apps, and 20 of the 782 reviews we read name mobile support gaps. Apty's pages don't mention native mobile or desktop apps, and its structured data gives the platform as 'Web, Any Browser'; three of the 147 reviews we read, from 2020 and 2021, say it didn't work with desktop applications, one of them calling them thick-client applications.

Can I try them for free?

UserGuiding offers a 14-day free trial without a credit card, extendable on request, and a 30-day money-back guarantee. Apty's pricing page lists neither a free plan nor a trial; its options are 'Request pricing', 'Get custom pricing' and 'Book a demo'.

Which is easier to use?

Ease of use is praised in 456 of the 782 UserGuiding reviews we read and 64 of the 147 Apty ones, and quick setup in 238 and 31. A learning curve comes up in 78 and 20. Friction in the builder or Chrome extension comes up in 95 UserGuiding reviews, and friction in Apty's editor and element selection in 17, several of them on complex or custom-built applications.

What do reviewers dislike?

For UserGuiding: missing features (182 of the 782 reviews we read), styling limits (99) and friction in the builder or Chrome extension (95). For Apty: missing features (22 of 147), among them ready-made templates and a way to go back a step in a walkthrough, then the learning curve (20), editor friction (17) and bugs (10). 162 UserGuiding and 58 Apty reviews name no dislike.

How are their G2 ratings?

UserGuiding is rated 4.7 out of 5 from 782 reviews and Apty 4.7 from 147, as read on 3 Nov 2026. We read all of Apty's reviews: they date from August 2019 to March 2026, 106 of them from 2019 to 2021 and 13 from 2025 or later, and 114 were invited by Apty or by G2 on its behalf. Of the 782 UserGuiding reviews we read, 428 were invited by the vendor or by G2 on its behalf, and 286 are from 2025 or 2026.

How did you compare them?

We read UserGuiding's pricing and integrations pages and Apty's home, pricing and features pages on 19 Oct 2026 and recorded only what they state, then had an AI model read all of both tools' reviews on G2 (147 of Apty's and 782 of UserGuiding's) and tag each against a fixed list of themes. Apty's site is now apty.ai; apty.io addresses redirect there. The method section above lists every page and date.

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