Digital adoption platform · Independent review
WalkMe review: pricing, features, pros and cons
WalkMe is a digital adoption platform that adds walkthroughs, tooltips, automations and analytics on top of web, desktop and mobile software, sold in one version for employees and one for customers. Its pricing page prints no prices, tiers, billing unit or trial: both versions are sold by quote. Reviewers rate it 4.5 out of 5 on G2 and praise its ease of use most; their most common complaints are the learning curve and missing features.
By Yağmur Çiftçi · Updated 22 Oct 2026 · How we review
UserOnboarding Academy isn't owned by WalkMe or any other tool reviewed here. No vendor reviewed this page before publication.
Visit WalkMe ↗
- Starts at
- Custom quoteBoth offerings (for employees and for customers) are 'Get a quote'
- Free plan
- Not listed
- Priced by
- Not listed
- G2 rating
- 4.5 / 5583 reviews, read 19 Oct 2026
Prices checked 19 Oct 2026 · WalkMe’s own pricing page ↗ · Plans in full
The decision in brief
Is WalkMe right for you?
Best suited to
Organisations that need to guide employees through many internal and third-party applications, including SAP GUI and their own native or hybrid mobile apps, and are prepared to buy through a sales quote.
Look elsewhere if
Small teams that want to see a price or start a free trial before a sales call; WalkMe's pricing page lists neither.
Where it works well
- Ease of use is the most-praised theme: 136 of the 300 G2 reviews we read
- Its support and success team is praised in 110 of the reviews we read
- Built for employee software as well as customer products: 60 of the reviews we read praise it for internal or employee adoption, and the employee version adds Discovery, workflow automation and SAP GUI support
- Covers more than the browser: its pricing page lists a Mobile Native SDK for your own native and hybrid iOS and Android apps, SAP GUI support in the employee version, and a WalkMe Menu for web, mobile and desktop
- Named results such as faster onboarding or fewer support tickets come up in 75 of the reviews we read
What to watch for
- No prices, tiers, billing unit or trial on its pricing page, and 19 of the 300 reviews we read criticise its price or plan structure
- The learning curve is the most common complaint: 82 of the 300 reviews we read
- Missing features come up in 48 of the reviews we read, and friction in the editor in 34
- Flows that break when the underlying app changes come up in 27 of the reviews we read, and slowing the app or loading late in 20
- Behavioural segments are capped at 10 per system, with up to 50,000 users in each
WalkMe pricing: what does it cost?
WalkMe's pricing page prints no prices, plan tiers or billing unit. It sells one digital adoption platform in two versions, for employees and for customers, and both are 'Get a quote'. The page lists what each version includes: the employee version adds Discovery (company-wide web-app usage), workflow automation, pre-configured templates and WalkMe for SAP GUI, and both carry a limit of 10 behavioural segments per system with up to 50,000 users each. It mentions no free plan, free trial or refund terms. Of the 300 G2 reviews we read, 19 criticise the price or plan structure, among them long contracts and costs that are hard to justify for small teams.
| Plan | Billed monthly | Billed yearly, per month | Covers | Includes |
|---|---|---|---|---|
| WalkMe Digital Adoption Platform (for employees) | – | – | – |
|
| WalkMe Digital Adoption Platform (for customers) | – | – | – |
|
- Free trial
- Not listed
- Refunds
- Not listed
Full pricing notes
The page prints no prices, tiers or billing unit. It offers one platform in two versions, for employees and for customers, each with 'Get a quote' / 'Request a quote'. No free plan, trial or refund terms are mentioned. Each version's 'Includes' list is recorded as printed; the employee version adds pre-configured templates, workflow automation and real-time collaboration, and its complete feature list adds Discovery, UI Intelligence, WalkMe for SAP GUI, Workflow Accelerators and Solutions Gallery, which the customer version's list lacks. The text fetch got a redirect (HTTP 301) for the /pricing/ URL; the live check on 2026-10-19 loaded it directly (HTTP 200).
A dash means the page doesn’t print that figure. Read 19 Oct 2026 from walkme.com/pricing/, and re-checked against screenshots of the live page 19 Oct 2026.
What can WalkMe do, and on which plans?
From WalkMe's own pages, checked 19 Oct 2026. This is what the vendor documents, not hands-on test results; a feature missing here may simply not be on the pages we read.
Experiences
Product tours
Step-by-step on-screen guidance and personalized onboarding tours; the editor creates and manages unlimited WalkMe content.
Availability: Employee and customer versions
Source: walkme.com/pricingTooltips and hotspots
Interactive in-app tooltips.
Availability: Employee and customer versions
Source: walkme.com/pricingModals and banners
Pop-up notifications inside the application.
Availability: Employee and customer versions
Source: walkme.com/pricingResource center
WalkMe Menu: a customizable menu with in-app guidance, enterprise search, onboarding tasks and AI assistance in one place.
Availability: Employee and customer versions
Source: walkme.com/pricingLocalization
WalkMe content in users' native languages using auto-translation.
Availability: Employee and customer versions
Source: walkme.com/pricingChecklists
Onboarding tasks listed in the WalkMe Menu, alongside in-app guidance, enterprise search and AI assistance.
Availability: Employee and customer versions
Source: walkme.com/pricingWorkflow automation
Workflow automation is listed among the employee version's included features; the page's in-app content description also mentions automations.
Availability: Employee version
Source: walkme.com/pricing
Feedback
In-app surveys
AI-powered surveys with branching, delivered in-app, by email or by anonymous link, with built-in analytics.
Availability: Employee and customer versions
Source: walkme.com/pricing
Targeting and analytics
Segmentation and targeting
Demographic and behavioral segmentation; behavioral segments update in near real time.
Availability: Employee and customer versions
Before you rely on it: Up to 10 behavioral segments per system, each up to 50,000 users.
Source: walkme.com/pricingProduct analytics
Engagement insights, flow analytics with funnels and paths, tracked events, custom dashboards and reports.
Availability: Employee and customer versions
Source: walkme.com/pricingEvent tracking
Tracked Events capture clicks, inputs, URL visits and WalkMe engagements; Engaged Elements baseline navigation and usage.
Availability: Employee and customer versions
Source: walkme.com/pricingApp discovery
Discovery shows company-wide web app usage and adoption down to the user, to find inefficiencies and control license costs.
Availability: Employee version
Source: walkme.com/pricing
AI
AI content creation
AI Authoring builds content from a plain-language description, including bulk edits, conditions and visuals.
Availability: Employee and customer versions
Source: walkme.com/pricingAI assistant
AI attached to UI elements, proactive AI in the Action Bar and on-demand AI chat in the WalkMe Menu; ActionBot builds conversational chatbots.
Availability: Employee and customer versions
Source: walkme.com/pricingAI insights
AI Insights: ask a question in plain language and get a table, answer or visualization.
Availability: Employee and customer versions
Source: walkme.com/pricing
Platforms and channels
Mobile apps
Mobile Native SDK adds WalkMe to native and hybrid iOS and Android apps.
Availability: Employee and customer versions
Source: walkme.com/pricingDesktop apps
WalkMe Menu deploys on desktop; WalkMe for SAP GUI supports SAP GUI for Windows (v7.70 and higher) and SAP Business Client.
Availability: Both versions (Menu); employee version (SAP GUI)
Source: walkme.com/pricingWeb apps
Extensions inject code into web applications and websites for in-browser guidance; the WalkMe Menu deploys on web, mobile or desktop.
Availability: Employee and customer versions
Source: walkme.com/pricing
Integrations
Identity provider integration
Connects to your identity provider so guidance can be targeted by role, geography, department or other identity attributes.
Availability: Not stated
Source: walkme.com/integrationsData integrations
Integration Center: read/write connections to cloud providers such as AWS, Azure Blob and Google Cloud to import and export WalkMe data.
Availability: Employee and customer versions
Source: walkme.com/pricingAPI and webhooks
WalkMe API connects third-party applications for building extensions, debugging and data analysis; API permissions include SIEM integration.
Availability: Employee and customer versions
Source: walkme.com/pricing
Security and admin
SSO
Single sign-on with existing organizational credentials, plus 2FA.
Availability: Employee and customer versions
Source: walkme.com/pricingData hosting
Data centers in the US and EU; static files can be self-hosted on your own infrastructure.
Availability: Employee and customer versions
Before you rely on it: The page says each region supports different features and capabilities.
Source: walkme.com/pricingRoles and permissions
Custom roles with specific permissions for user management, content editing and publishing, managed in the Admin Center.
Availability: Employee and customer versions
Source: walkme.com/pricing
What do WalkMe's reviewers say?
4.5
583 reviews on G2 · read 19 Oct 2026
Of 300 reviews, the most praise goes to ease of use (136), walkthroughs, tips and other flow types (115) and the customer support and success team (110), followed by named results such as faster onboarding or fewer support tickets (75) and analytics (65). The most common criticisms are the learning curve (82), missing features (48) and friction in the editor (34), followed by bugs (30), flows that break when the underlying app changes (27) and support response times (27); 42 reviews name no dislike.
G2’s star split
- 5 stars449 reviews
- 4 stars112 reviews
- 3 stars15 reviews
- 2 stars3 reviews
- 1 stars4 reviews
G2 counts a 4.5 with the 5-star reviews.
Where the reviews we read came from
- Invited by G2 for WalkMe 139
- Invited by WalkMe 102
- Organic 35
- Invited by G2 20
- G2 charity campaign 4
- Incentivized 269
Praised for
- Easy to use136/300 reviews
- Flow types: tours, tooltips, checklists, modals115/300 reviews
- Customer support and success team110/300 reviews
- Results: activation, adoption, fewer tickets75/300 reviews
- Analytics and product insights65/300 reviews
Criticised for
- Learning curve, hard-to-find settings82/300 reviews
- Missing features48/300 reviews
- Builder or browser-extension friction34/300 reviews
- Bugs and glitches30/300 reviews
- Flows break when the app's UI changes27/300 reviews
42 of 300 name no dislike at all.
300 of 583 reviews, each read and tagged by an AI model against a fixed list of themes: the most recent at each star rating, with extra low ratings so complaints aren't missed. Shares are counts of the reviews read: weighting them back to G2's own star split would move none by more than 5 points. Written 2012–2026; 61 in the year before 19 Oct 2026.
- Kayti C. Member, enterprise
4.0/5 16 Apr 2026
PraiseEasy to use
“I like the ease of building with WalkMe, as it allows me to quickly create a solution in a matter of minutes, which is much faster than typical development efforts.”
Organic · WalkMe review on G2: “Ease of Building, but Data Challenges”
- Thea megan B.
4.0/5 26 Jan 2026
PraiseFlow types: tours, tooltips, checklists, modals
“It offers interactive, step-by-step guidance with balloons, highlights, and auto-advancing steps, helping users navigate complex tasks without leaving the app.”
Invited by G2 · Incentivized · WalkMe review on G2: “Transforms Digital Adoption with Proactive In-App Guidance”
- Verified User in Computer Software mid-market
4.0/5 4 May 2026
PraiseCustomer support and success team
“I always hear back from someone in a few hours, and they make sure there are no issues/questions before closing my ticket”
Invited by G2 for WalkMe · Incentivized · WalkMe review on G2: “Endless Possibilities Backed by Excellent, Responsive Support”
- Verified User in Consulting mid-market
5.0/5 4 Jun 2026
ComplaintLearning curve, hard-to-find settings
“For straightforward Walk-Thrus it's approachable, but once you get into the Rules Engine, multi-condition segmentation, URL regex patterns, and JavaScript-based customizations, the complexity adds up fast.”
Invited by G2 for WalkMe · Incentivized · WalkMe review on G2: “The adoption layer every enterprise rollout actually needs”
- Verified User in Airlines/Aviation enterprise
5.0/5 23 Jun 2026
ComplaintMissing features
“One opportunity we see for WalkMe is the ability to tag items with specific labels, making it easier to filter and organize WalkMe content, especially for audits and overall management.”
Invited by WalkMe · Incentivized · WalkMe review on G2: “WalkMe’s Real-Time Guidance Elevates Our Customer Support”
- Verified User in Hospital & Health Care enterprise
4.5/5 14 Oct 2026
ComplaintBuilder or browser-extension friction
“WalkMe overall is amazing, however the editor dashboard lags at time and while creating pop-ups, which could be improved.”
Organic · WalkMe review on G2: “WalkMe enables better Control, Guidance, and Software Adoption”
How does WalkMe compare?
Alternatives to weigh
WalkMe FAQ
How much does WalkMe cost?
WalkMe doesn't publish prices. Its pricing page sells the platform in two versions, for employees and for customers, both by quote, and names no tiers or billing unit. Pricing page checked 19 Oct 2026.
Does WalkMe have a free plan or free trial?
Its pricing page lists neither: the only options it offers are 'Get a quote', 'Request a quote' and 'Request a demo'.
Is WalkMe priced per user?
The pricing page doesn't say: it names no billing unit, and the only usage limit it prints is 10 behavioural segments per system, each up to 50,000 users. Of the 300 G2 reviews we read, 19 criticise its price or plan structure, among them annual or multi-year contracts and prices based on expected rather than actual usage.
Does WalkMe work on mobile and desktop apps?
Its pricing page lists a Mobile Native SDK for adding WalkMe to your own (homegrown) native and hybrid iOS and Android apps, a WalkMe Menu for web, mobile and desktop, and, in the employee version, support for SAP GUI for Windows (v7.70 and higher) and SAP Business Client. Its Extensions feature brings in-browser guidance to other web applications and websites.
What's the difference between WalkMe for employees and WalkMe for customers?
Both share the same core: in-app guides, tooltips, onboarding tours, surveys, analytics, segmentation, white-labelling and localization. The employee version adds Discovery (company-wide web-app usage down to the user), workflow automation, pre-configured templates, real-time collaboration, UI Intelligence and WalkMe for SAP GUI. Both are sold by quote.
Is WalkMe easy to use?
Ease of use is the most-praised theme, in 136 of the 300 G2 reviews we read. The learning curve is also the most common complaint, in 82, with several reviewers saying advanced features and customization take training.
What do WalkMe users dislike?
In the 300 we read of G2's 583 reviews, the learning curve comes up most (82), then missing features (48), friction in the editor (34), bugs (30), flows that break when the underlying app changes (27) and support response times (27). 42 name no dislike.
Is WalkMe better than Whatfix?
Both sell a digital adoption platform for employee- and customer-facing software by quote, and both list web, desktop and mobile coverage. Whatfix states its pricing model on its page (a flat fee per product and plan, plus user licences) and mentions a free trial in its FAQ, though the link leads to a demo request; WalkMe's page states neither. On G2, WalkMe rates 4.5 from 583 reviews and Whatfix 4.6 from 563.
Is WalkMe better than Pendo?
Pendo has a free plan (Pendo Free, up to 500 MAUs) and a 30-day trial arranged through sales; WalkMe lists neither, and both quote their paid plans. Pendo prices by monthly active users plus the functionality in each plan, while WalkMe's page names no unit but offers an employee version with Discovery and SAP GUI support. On G2, WalkMe rates 4.5 and Pendo 4.4.
How we review
Prices, plans and features come from WalkMe’s own pages, read on the dates below through a US browser session; nothing is taken from memory or other review sites. Reviews come from G2: an AI model read each one and tagged it against a fixed list of themes, and every featured quote is checked word for word against its review.
- pricing page: www.walkme.com/pricing/, read 19 Oct 2026
- integrations page: www.walkme.com/integrations/, read 19 Oct 2026
300 of 583 reviews, each read and tagged by an AI model against a fixed list of themes: the most recent at each star rating, with extra low ratings so complaints aren't missed. Shares are counts of the reviews read: weighting them back to G2's own star split would move none by more than 5 points.
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