Alternatives guide · 8 tools compared

Appcues alternatives: 8 onboarding tools worth a look

Appcues does a lot well: reviewers rate it 4.6 out of 5 and praise its ease of use above all. Reasons to look elsewhere include its missing features, its learning curve, its reporting, or wanting a price you can see without a call. Here are eight alternatives, each for a different need, with the facts read from their own pages.

By Yağmur Çiftçi · Published 4 Nov 2026 · How we chose

UserOnboarding Academy isn't owned by Appcues or any tool on this list. No vendor reviewed this page before publication.

Compare all 8 on price ↓Our Appcues review

Summarize with AI

ChatGPT Perplexity Claude Google AI Grok

Start with what needs to change

Three picks for three different needs

UserGuidingBest forweb apps that want the price on the pageIts Starter and Growth prices are on the page ($249 / mo billed yearly for up to 2,000 MAUs), where Appcues prints only Spark's, and its 14-day trial needs no card or sales call.$249 / mo · Free plan: Not listed
PendoBest fordeep product analytics, with a free plan to startAnalytics is praised in 1,393 of the 1,791 Pendo reviews we read, against 57 of the 362 for Appcues, and Pendo Free covers analytics and in-app guides for up to 500 MAUs.Custom quote · Free plan: Pendo Free, up to 500 MAUs
WhatfixBest forenterprise adoption with a hands-on support teamIt guides employees or customers through web and desktop apps, with a separate plan for mobile apps and self-hosting on Standard and Premium, and its support team is praised in 331 of the 563 reviews we read.Custom quote · Free plan: Not listed

Stay with Appcues if you want in-app guides, email and push in one tool, and every feature on every plan. Check Appcues' plans →

Appcues and its alternatives, price by price

Prices as each vendor shows them, checked 19 Oct 2026. Each tool prices in its own unit, so entry prices buy different amounts. The rows follow the list’s order: the picks, then A–Z.

Tool	Entry price	Free plan	Billed by	G2	Consider it for
AppcuesThe tool you’re replacing	$3,600 / yearSpark, billed yearly · Up to 1,000 MAUs · Teams of 25 or fewer · + $250 one-time implementation feeChecked 19 Oct 2026 on appcues.com (opens in a new tab)	Not listed	Monthly active users (MAUs), number of installations and published experiences	4.6 (362)362 reviews read	In-app, email and push in one tool
UserGuidingOn the shortlist	$249 / moStarter, monthly equivalent, billed yearly (or $349 / mo billed monthly) · Up to 2,000 MAUsChecked 19 Oct 2026 on userguiding.com (opens in a new tab)	Not listed	Monthly active users (MAUs)	4.7 (782)782 reviews read	Web apps that want published prices
PendoOn the shortlist	Custom quoteQuote based on MAUs and plan features · Free plan available (Pendo Free, up to 500 MAUs)Checked 19 Oct 2026 on pendo.io (opens in a new tab)	Pendo Free, up to 500 MAUs	Monthly active users (MAUs) plus the functionality in the plan	4.4 (1,827)1,791 reviews read	Analytics-led teams; free up to 500 MAUs
WhatfixOn the shortlist	Custom quoteQuote based on products and plans (a flat fee each) plus user licencesChecked 19 Oct 2026 on whatfix.com (opens in a new tab)	Not listed	Flat fee per product and plan, plus user licenses (employee-facing apps: users with access; customer-facing apps: MAUs)	4.6 (563)563 reviews read	Enterprise adoption, web and desktop
Chameleon	$279Startup, billing period not stated · 2,000 MTUsChecked 19 Oct 2026 on chameleon.io (opens in a new tab)	Not listed	Monthly tracked users (MTUs)	4.4 (364)364 reviews read	Design control, self-serve
Userflow	$300 / moEssentials, billed monthly (or $240 / mo billed yearly) · 1,000 MAUsChecked 19 Oct 2026 on userflow.com (opens in a new tab)	Not listed	Monthly active users (MAUs)	4.8 (125)125 reviews read	Small teams on a budget
Userlane	Custom quoteQuote based on applications (a fixed yearly fee each) or users plus interactionsChecked 19 Oct 2026 on userlane.com (opens in a new tab)	Not listed	Per application (fixed annual fee, unlimited users) or consumption-based (per-user base fee plus per-interaction charges)	4.7 (81)81 reviews read	Employee onboarding, per-app pricing
Userpilot	$299 / moStarter, billing period not stated · Up to 2,000 MAUs and 3 seatsChecked 19 Oct 2026 on userpilot.com (opens in a new tab)	Not listed	Monthly active users (MAUs)	4.6 (1,023)1,022 reviews read	Onboarding plus product analytics
WalkMe	Custom quoteQuote; pricing basis not statedChecked 19 Oct 2026 on walkme.com (opens in a new tab)	Not listed	Not listed	4.5 (583)583 reviews read	Enterprise employee adoption

Appcues, UserGuiding, Userpilot, Userflow and Pendo count monthly active users and Chameleon monthly tracked users, but their entry plans cover different amounts (1,000 at Appcues' Spark and Userflow, 2,000 at UserGuiding, Userpilot and Chameleon), and Appcues also counts installations and published experiences. Whatfix adds user licences to a flat fee per product, Userlane charges a fixed yearly fee per application with unlimited users (or by consumption), and WalkMe names no unit, so price those three on a quote for the same apps and users.

Why people look for Appcues alternatives

Across all 362 Appcues reviews on G2, missing features are the most-named complaint (102), ahead of the learning curve (63), reporting depth (55) and friction in the builder (44). Price comes up less often (26), but only one Appcues plan, Spark at $3,600 / year for teams of 25 or fewer, prints a price; the rest are quoted on a call.

4.6

362 reviews on G2 · read 3 Nov 2026

Reviewers praise ease of use most (231 of 362 reviews), then building flows without developers (104), the customer support and success team (103), flow types such as tours, tooltips and checklists (80), and targeting and segmentation (73). They criticise missing features most (102), then the learning curve and hard-to-find settings (63), reporting and analytics depth (55), and builder or browser-extension friction (44).

G2’s star split

5 stars285 reviews
4 stars66 reviews
3 stars7 reviews
2 stars1 reviews
1 stars3 reviews

G2 counts a 4.5 with the 5-star reviews.

Where the reviews we read came from

Invited by G2 for Appcues 112
Invited by Appcues 103
Organic 101
Invited by G2 43
G2 charity campaign 3
Incentivized 261

Praised for

Easy to use231/362 reviews
Builds flows without developers104/362 reviews
Customer support and success team103/362 reviews
Flow types: tours, tooltips, checklists, modals80/362 reviews
Targeting and segmentation73/362 reviews

Criticised for

Missing features102/362 reviews
Learning curve, hard-to-find settings63/362 reviews
Reporting and analytics depth55/362 reviews
Builder or browser-extension friction44/362 reviews
Bugs and glitches38/362 reviews

44 of 362 name no dislike at all.

All 362 reviews on G2, each read and tagged by an AI model against a fixed list of themes. Written 2016–2026; 23 in the year before 3 Nov 2026.

In reviewers’ words

Charlie W. mid-market
4.5/5 25 Apr 2024
PraiseEasy to use
“The visual editor is very user-friendly. Building a Flow is so simple compared to what we used to have with another software that required us to know HTML.”
Invited by G2 for Appcues · Incentivized · Appcues review on G2: “Super easy to use”
Verified User mid-market
5.0/5 11 Jul 2026
PraiseCustomer support and success team
“The support from our Customer Success Manager was SO helpful. She would send quick screen recordings or let me schedule a call to do a sanity check before launching.”
Invited by Appcues · Incentivized · Appcues review on G2: “Intuitive Platform, Exceptional Support”
Verified User in E-Learning mid-market
5.0/5 29 Jun 2026
PraiseBuilds flows without developers
“As a marketer, I can design, test, and publish flows entirely on my own timeline.”
Invited by Appcues · Incentivized · Appcues review on G2: “Marketer-Led In-App Experiences: Ship Faster Without Engineering”
Shubham T. Sr. Manager LifeCycle Marketing, mid-market
4.5/5 20 Jul 2026
ComplaintMissing features
“They still do not have a delay functionality which helps us delay a pop-up by n minutes before it appears to the user”
Invited by Appcues · Incentivized · Appcues review on G2: “Simple Flows, Better UI, and Faster Support TAT”
Verified User mid-market
4.5/5 10 Jul 2026
ComplaintLearning curve, hard-to-find settings
“I had a pretty hard time figuring out how to upload language files, so I ended up just manually updating the text in 23 different languages.”
Invited by Appcues · Incentivized · Appcues review on G2: “Robust Customization, Language Setup Challenging”
Alan S. Product Marketing and Head of Support, mid-market
4.5/5 4 Jan 2023
ComplaintReporting and analytics depth
“For example, it was hard to track feature adoption by visitors or accounts after releasing a new guide, which would be helpful if we released a new feature.”
Invited by G2 · Incentivized · Appcues review on G2: “Great for Building Walkthrough In-app Guides”

The 8 alternatives in detail

The three picks come first, then the other 5 A–Z by name. A position is not a score.

UserGuiding

Best for web apps that want the price on the page · On the shortlist

Entry price: $249 / moStarter, monthly equivalent, billed yearly (or $349 / mo billed monthly) · Up to 2,000 MAUs
Free plan: Not listed
Billed by: Monthly active users (MAUs)

UserGuiding covers the same core as Appcues (tours, hotspots, checklists, resource centers, surveys and banners) and adds a knowledge base and a product-updates feed. Its Starter plan is $249 / mo billed yearly for up to 2,000 MAUs.

UserGuiding's homepage, October 2026 — userguiding.com, October 2026

Why pick UserGuiding over Appcues: Prices printed for Starter and Growth, where Appcues prints only Spark's
A 14-day trial without a card or a sales call, and a 30-day money-back guarantee
A knowledge base, product-updates feed and (on Growth) session replay in the same tool
Features to evaluate: Product tours on userguiding.com (opens in a new tab)All plans
Checklists on userguiding.com (opens in a new tab)All plans
Resource center on userguiding.com (opens in a new tab)All plans
Knowledge base on userguiding.com (opens in a new tab)All plans; private versions Growth plan and up
Session replay on userguiding.com (opens in a new tab)Growth plan and up
AI assistant on userguiding.com (opens in a new tab)All plans (Starter lists 'All Adoption Features + AI Assistant')
Keep in mind: No native mobile apps, per its own FAQ
A/B testing, localization and custom CSS start on Growth ($499 / mo billed yearly)
Going over the MAU quota stops your guides from showing
Styling limits are a frequent complaint (99 of the 782 reviews we read)
What its G2 reviewers say: Praised for
Easy to use456/782 reviews
Flow types: tours, tooltips, checklists, modals310/782 reviews
Customer support and success team298/782 reviews
Criticised for
Missing features182/782 reviews
Styling limits99/782 reviews
Builder or browser-extension friction95/782 reviews
All 782 reviews on G2, each read and tagged by an AI model against a fixed list of themes. Written 2019–2026.

UserGuiding vs Appcues, compared in full · Our UserGuiding review · Pricing read on userguiding.com checked 19 Oct 2026 · Features read 3 Nov 2026 · G2 reviews read 3 Nov 2026

Pendo

Best for deep product analytics, with a free plan to start · On the shortlist

Entry price: Custom quoteQuote based on MAUs and plan features · Free plan available (Pendo Free, up to 500 MAUs)
Free plan: Pendo Free, up to 500 MAUs
Billed by: Monthly active users (MAUs) plus the functionality in the plan

Pendo is a product-analytics platform with in-app guides built in. Analytics is the theme its reviewers praise most by a wide margin (1,393 of the 1,791 reviews we read), and Pendo Free covers up to 500 MAUs.

Pendo's homepage, October 2026 — pendo.io, October 2026

Why pick Pendo over Appcues: A free plan: analytics, in-app guides and Pendo-branded NPS and roadmaps for up to 500 MAUs
Analytics is praised in 1,393 of the 1,791 reviews we read, against 57 of the 362 Appcues reviews we read
Web and mobile app keys included even on the free plan
Features to evaluate: Product analytics on pendo.io (opens in a new tab)All plans, including Free
Product tours on pendo.io (opens in a new tab)All plans, including Free (pricing page)
In-app surveys on pendo.io (opens in a new tab)Pendo-branded NPS on Free; NPS, PMF and CSAT on Ultimate, and as an add-on on Base and Core
Session replay on pendo.io (opens in a new tab)Core and Ultimate; add-on on Base
Mobile apps on pendo.io (opens in a new tab)Not stated
Keep in mind: Paid plans are priced on request
Reporting depth (446 of the 1,791 reviews we read), the learning curve (428) and missing features (362) are the most-named complaints, and tagging and builder friction comes up in 306
Session replay starts on Core; the full sentiment suite (NPS, PMF and CSAT surveys) on Ultimate
What its G2 reviewers say: Praised for
Analytics and product insights1,393/1,791 reviews
Flow types: tours, tooltips, checklists, modals862/1,791 reviews
Easy to use720/1,791 reviews
Criticised for
Reporting and analytics depth446/1,791 reviews
Learning curve, hard-to-find settings428/1,791 reviews
Missing features362/1,791 reviews
1,791 of the 1,827 reviews on G2, every one its filters let us reach, each read and tagged by an AI model against a fixed list of themes. Written 2016–2026.

Our Pendo review · Pricing read on pendo.io checked 19 Oct 2026 · Features read 3 Nov 2026 · G2 reviews read 3 Nov 2026

Whatfix

Best for enterprise adoption with a hands-on support team · On the shortlist

Entry price: Custom quoteQuote based on products and plans (a flat fee each) plus user licences
Free plan: Not listed
Billed by: Flat fee per product and plan, plus user licenses (employee-facing apps: users with access; customer-facing apps: MAUs)

Whatfix guides users through web and desktop applications, for employees or customers, with cloud or self-hosted deployment. Its support and success team is the theme reviewers praise most (331 of the 563 reviews we read).

Whatfix's homepage, October 2026 — whatfix.com, October 2026

Why pick Whatfix over Appcues: Its support team is praised in 331 of the 563 reviews we read, against 103 of the 362 Appcues reviews
Web and desktop apps, with separate plans for mobile apps and operating systems
Self-hosted deployment on the Standard and Premium Web & Desktop plans
Features to evaluate: Web apps on whatfix.com (opens in a new tab)Web & Desktop DAP plans
Desktop apps on whatfix.com (opens in a new tab)Web & Desktop DAP plans (offline mode and virtual desktops on Premium only); DAP on OS is a separate plan
Mobile apps on whatfix.com (opens in a new tab)Separate mobile plan
In-app surveys on whatfix.com (opens in a new tab)Standard: out-of-the-box surveys; Premium: custom surveys
Localization on whatfix.com (opens in a new tab)Standard: manual; Premium: auto translation
Product analytics on whatfix.com (opens in a new tab)Standard included free with a Web & Desktop DAP plan; Premium sold separately
Keep in mind: No printed prices; a flat fee per product plus user licences, quoted after a demo
Standard is limited to 2 integrations and manual translation
Missing features (98 of the 563 reviews we read) and the learning curve (98) are the most-named complaints
What its G2 reviewers say: Praised for
Customer support and success team331/563 reviews
Easy to use237/563 reviews
Flow types: tours, tooltips, checklists, modals179/563 reviews
Criticised for
Missing features98/563 reviews
Learning curve, hard-to-find settings98/563 reviews
Builder or browser-extension friction67/563 reviews
All 563 reviews on G2, each read and tagged by an AI model against a fixed list of themes. Written 2015–2026.

Our Whatfix review · Pricing read on whatfix.com checked 19 Oct 2026 · Features read 3 Nov 2026 · G2 reviews read 3 Nov 2026

Chameleon

Best for teams that want styling control and a self-serve monthly plan

Entry price: $279Startup, billing period not stated · 2,000 MTUs
Free plan: Not listed
Billed by: Monthly tracked users (MTUs)

Chameleon builds tours, tooltips, modals and microsurveys. Its Pro plan, self-serve and billed monthly from $750 / mo, adds themes and custom CSS, A/B testing and goals, and localization into 5 languages; reviewers praise its styling and customization in 77 of the 364 reviews we read.

Chameleon's homepage, October 2026 — chameleon.io, October 2026

Why pick Chameleon over Appcues: Styling and customization is praised in 77 of the 364 reviews we read, against 50 of the 362 Appcues reviews
A 14-day trial with Enterprise-level access and no card; Appcues' trial starts with a call
Prices printed: Startup $279, Pro from $750 / mo, bought by card without a sales call
Features to evaluate: Product tours on chameleon.io (opens in a new tab)All plans
In-app surveys on chameleon.io (opens in a new tab)All plans (pricing page)
Custom CSS and themes on chameleon.io (opens in a new tab)Pro, Growth and Enterprise
A/B testing on chameleon.io (opens in a new tab)Pro, Growth and Enterprise
AI content creation on chameleon.io (opens in a new tab)Pro, Growth and Enterprise
AI assistant on chameleon.io (opens in a new tab)Growth and Enterprise
Keep in mind: Startup's card prints no billing period and allows 10 live experiences
Priced by monthly tracked users; Growth from $1,750 / mo billed annually
The learning curve (81 of the 364 reviews we read) and builder friction (70) are among the most-named complaints
Its help center says native iOS and Android apps aren't supported; Appcues lists both on every plan
What its G2 reviewers say: Praised for
Easy to use216/364 reviews
Flow types: tours, tooltips, checklists, modals152/364 reviews
Customer support and success team132/364 reviews
Criticised for
Learning curve, hard-to-find settings81/364 reviews
Missing features72/364 reviews
Builder or browser-extension friction70/364 reviews
All 364 reviews on G2, each read and tagged by an AI model against a fixed list of themes. Written 2016–2026.

Our Chameleon review · Pricing read on chameleon.io checked 19 Oct 2026 · Features read 3 Nov 2026 · G2 reviews read 3 Nov 2026

Userflow

Best for small teams that want a low published price and unlimited seats

Entry price: $300 / moEssentials, billed monthly (or $240 / mo billed yearly) · 1,000 MAUs
Free plan: Not listed
Billed by: Monthly active users (MAUs)

Userflow's Essentials plan is $300 / mo for 1,000 MAUs, or $240 / mo billed yearly, with unlimited experiences and unlimited team members. Reviewers praise its ease of use more than anything else (99 of the 125 reviews on G2).

Userflow's homepage, October 2026 — userflow.com, October 2026

Why pick Userflow over Appcues: A printed price for 1,000 MAUs, without a sales call
Unlimited experiences and team members on every plan
A 14-day trial without a card
Features to evaluate: Product tours on userflow.com (opens in a new tab)All plans
Checklists on userflow.com (opens in a new tab)All plans
AI content creation on userflow.com (opens in a new tab)All plans
AI assistant on userflow.com (opens in a new tab)Studio plan and up
CRM integrations on userflow.com (opens in a new tab)Studio plan and up
MCP server on userflow.com (opens in a new tab)All plans (pricing page)
Keep in mind: Essentials keeps 6 months of analytics history; HubSpot, Salesforce and custom CSS need Studio ($500 / mo)
Missing features (28 of 125) and price (16) are the most-named complaints
What its G2 reviewers say: Praised for
Easy to use99/125 reviews
Customer support and success team52/125 reviews
Builds flows without developers31/125 reviews
Criticised for
Missing features28/125 reviews
Price and plan structure16/125 reviews
Reporting and analytics depth15/125 reviews
All 125 reviews on G2, each read and tagged by an AI model against a fixed list of themes. Written 2020–2026.

Userflow vs Appcues, compared in full · Our Userflow review · Pricing read on userflow.com checked 19 Oct 2026 · Features read 3 Nov 2026 · G2 reviews read 3 Nov 2026

Userlane

Best for guiding employees across a few business apps, priced per app

Entry price: Custom quoteQuote based on applications (a fixed yearly fee each) or users plus interactions
Free plan: Not listed
Billed by: Per application (fixed annual fee, unlimited users) or consumption-based (per-user base fee plus per-interaction charges)

Userlane guides employees through the business software they already use. Its application-based pricing is a fixed annual fee per app with unlimited users; reviewers praise its support team most (50 of all 81 reviews on G2).

Userlane's homepage, October 2026 — userlane.com, October 2026

Why pick Userlane over Appcues: Per-app pricing with unlimited users, or a consumption model it pitches at 10+ apps
Its support team is praised in 50 of the 81 reviews we read, against 103 of the 362 Appcues reviews
Cross-application insights on the Department plan
Features to evaluate: Product tours on userlane.com (opens in a new tab)All plans (pricing page)
Modals and banners on userlane.com (opens in a new tab)All plans
AI assistant on userlane.com (opens in a new tab)All plans (pricing page)
Field validation on userlane.com (opens in a new tab)All plans (pricing page)
App discovery on userlane.com (opens in a new tab)All plans (pricing page: Application Intelligence is in every plan)
Keep in mind: No printed prices or trial
Missing features (22 of 81, such as branching guides) and editor friction (16) are the most-named complaints
Its G2 reviews end in December 2023; G2 lists none newer
What its G2 reviewers say: Praised for
Customer support and success team50/81 reviews
Easy to use47/81 reviews
Flow types: tours, tooltips, checklists, modals25/81 reviews
Criticised for
Missing features22/81 reviews
Builder or browser-extension friction16/81 reviews
Learning curve, hard-to-find settings12/81 reviews
All 81 reviews on G2, each read and tagged by an AI model against a fixed list of themes. Written 2017–2023.

Userlane vs Appcues, compared in full · Our Userlane review · Pricing read on userlane.com checked 19 Oct 2026 · Features read 3 Nov 2026 · G2 reviews read 3 Nov 2026

Userpilot

Best for onboarding and product analytics in one tool

Entry price: $299 / moStarter, billing period not stated · Up to 2,000 MAUs and 3 seats
Free plan: Not listed
Billed by: Monthly active users (MAUs)

Userpilot pairs in-app flows with product analytics, which 419 of the 1,022 reviews we read praise. Starter is $299 / mo for up to 2,000 MAUs; Growth starts at $849 / mo.

Userpilot's homepage, October 2026 — userpilot.com, October 2026

Why pick Userpilot over Appcues: Analytics is praised in 419 of the 1,022 reviews we read, against 57 of the 362 Appcues reviews we read
Growth bundles event autocapture, 100k emails a month and 5k session replays a month
Prices printed for Starter and Growth
Features to evaluate: Product tours on userpilot.com (opens in a new tab)All plans
In-app surveys on userpilot.com (opens in a new tab)All plans (NPS); Growth plan and up (surveys)
Segmentation and targeting on userpilot.com (opens in a new tab)All plans
Product analytics on userpilot.com (opens in a new tab)All plans (trends); Growth plan and up (advanced)
Event tracking on userpilot.com (opens in a new tab)All plans (programmatic events); Growth plan and up (labeled, custom and autocaptured events)
Session replay on userpilot.com (opens in a new tab)Growth plan and up
Keep in mind: Starter allows 3 seats and 10 segments; the resource center and advanced surveys start on Growth
Mobile engagement is included on Enterprise and an add-on on Growth
The learning curve is the most-named complaint (270 of the 1,022 reviews we read), and reporting depth comes up in 185
What its G2 reviewers say: Praised for
Easy to use590/1,022 reviews
Customer support and success team437/1,022 reviews
Flow types: tours, tooltips, checklists, modals431/1,022 reviews
Criticised for
Learning curve, hard-to-find settings270/1,022 reviews
Missing features204/1,022 reviews
Reporting and analytics depth185/1,022 reviews
1,022 of the 1,023 reviews on G2, every one its filters let us reach, each read and tagged by an AI model against a fixed list of themes. Written 2018–2026.

Userpilot vs Appcues, compared in full · Our Userpilot review · Pricing read on userpilot.com checked 19 Oct 2026 · Features read 3 Nov 2026 · G2 reviews read 3 Nov 2026

WalkMe

Best for large companies guiding employees through internal software

Entry price: Custom quoteQuote; pricing basis not stated
Free plan: Not listed
Billed by: Not listed

WalkMe is a digital adoption platform sold in two versions, for employees and for customers. 165 of the 583 reviews we read praise it for internal-software adoption, some in SAP, Salesforce or Workday, and 190 name a result such as faster onboarding or fewer tickets.

WalkMe's homepage, October 2026 — walkme.com, October 2026

Why pick WalkMe over Appcues: Built for internal apps: SAP GUI support, workflow automation and discovery of company-wide app usage
Results such as faster onboarding or fewer tickets come up in 190 of the 583 reviews we read, against 61 of the 362 Appcues reviews we read
Desktop guidance through the WalkMe Menu, and white-labeling, on both versions
Features to evaluate: Product tours on walkme.com (opens in a new tab)Employee and customer versions
Workflow automation on walkme.com (opens in a new tab)Employee version
App discovery on walkme.com (opens in a new tab)Employee version
Desktop apps on walkme.com (opens in a new tab)Both versions (Menu); employee version (SAP GUI)
In-app surveys on walkme.com (opens in a new tab)Employee and customer versions
AI assistant on walkme.com (opens in a new tab)Employee and customer versions
Keep in mind: No prices, plan tiers, billing unit or trial on its pricing page
The learning curve is the most-named complaint (152 of the 583 reviews we read), and 39 say flows break when the app changes
What its G2 reviewers say: Praised for
Easy to use252/583 reviews
Flow types: tours, tooltips, checklists, modals228/583 reviews
Customer support and success team217/583 reviews
Criticised for
Learning curve, hard-to-find settings152/583 reviews
Missing features97/583 reviews
Builder or browser-extension friction87/583 reviews
All 583 reviews on G2, each read and tagged by an AI model against a fixed list of themes. Written 2012–2026.

WalkMe vs Appcues, compared in full · Our WalkMe review · Pricing read on walkme.com checked 19 Oct 2026 · Features read 3 Nov 2026 · G2 reviews read 3 Nov 2026

Before you switch from Appcues

Appcues sends email and push from the same platform as its in-app flows; of the tools here, only Userpilot lists both as its own channels, with email on Growth and push on Enterprise or as a Growth add-on, so decide where those messages will go. Your reporting history (12 months on Spark and Start, 24 on Grow, 36 on Enterprise) stays in Appcues, and Spark is billed by the year.

Save what you haveExport or screenshot every live flow, checklist and survey with its targeting rules, and note the events and integrations each one depends on.
Rebuild one real flowRecreate your most-used flow in the new tool with the same steps and audience, then check it on the browsers, screen sizes and languages your users have.
Follow the dataCheck that users are identified the same way, that the events your flows fire still arrive, and that your activation reports read the new tool's data.
Price it, then switchGet a quote for your real MAUs or seats, renewal included. Turn the old flow off only once the new one has passed, then cancel the old plan.

Also considered

Intercom: Its product tours sit in an add-on to a customer-service platform, and G2 now lists Intercom as Fin, its AI agent, so its G2 rating and review count cover the whole suite rather than the tours.
Stonly and Apty: Stonly is a knowledge platform built mainly for customer-service teams, and Apty a digital adoption platform for the enterprise software employees use; WalkMe, Whatfix and Userlane cover employee adoption on this list.

How we chose

How the list is ordered. The three picks come first, each for a different need; the other 5 follow A–Z by name. A position is not a score, and no tool paid to be listed or placed.

A tool is listed only once we've read its own pricing page and its G2 reviews. Prices, plans, trials and limits come from each vendor's pages, read through a US browser session on the dates shown with each entry; when a page prints no price, the entry says so.

For reviews, an AI model read every G2 review of each tool, as far as G2's filters reach (for Pendo, 1,791 of the 1,827 it lists; for Userpilot, 1,022 of 1,023), and tagged each one against the same themes for every tool. G2's overall rating and count sit beside our counts; we don't publish review scores of our own.

All 362 reviews on G2, each read and tagged by an AI model against a fixed list of themes.

FAQ

What is the best alternative to Appcues?

It depends on why you're leaving. For published prices on a web app, UserGuiding or Userflow; for analytics alongside onboarding, Userpilot or Pendo; for styling control on a self-serve plan, Chameleon; for employee-facing adoption at scale, WalkMe, Whatfix or Userlane.

Is there a cheaper alternative to Appcues?

Appcues prints one price: Spark, $3,600 / year for up to 1,000 MAUs and teams of 25 or fewer. Userflow's Essentials is $300 / mo for 1,000 MAUs (or $240 / mo billed yearly), UserGuiding's Starter $249 / mo billed yearly for up to 2,000 MAUs, and Pendo Free costs nothing up to 500 MAUs.

Which Appcues alternative has a free plan?

Of the tools here, only Pendo lists one: Pendo Free, for up to 500 MAUs, with analytics, in-app guides and Pendo-branded NPS and roadmaps. Userpilot, UserGuiding, Userflow and Chameleon offer 14-day trials without a card. Whatfix's FAQ mentions a free trial, but its link opens a demo request, and the WalkMe and Userlane pricing pages list no trial.

Which alternatives support mobile apps?

Pendo includes web and mobile app keys even on its free plan and lists SDKs for native iOS and Android, React Native and Flutter; Userpilot lists mobile engagement on Enterprise or as an add-on on Growth; Whatfix sells a separate plan for mobile apps, and WalkMe lists a Mobile Native SDK for iOS and Android. UserGuiding, Userflow and Chameleon say they don't support native mobile apps. Appcues itself lists native iOS and Android, React Native, Flutter and Ionic apps on every plan.

Which Appcues alternative is best for employee onboarding?

WalkMe, Whatfix and Userlane are built for guiding employees through internal software. Userlane prices per application with unlimited users; Whatfix quotes after a demo, and WalkMe on request.

Which tool has the best analytics?

Among the reviews we read, Pendo's analytics draw the most praise (1,393 of 1,791), followed by Userpilot (419 of 1,022). Reporting depth is still among the most-named complaints for both (446 of 1,791 and 185 of 1,022), as it is for Appcues (55 of 362).

How did you pick these tools?

Each had to have a pricing page we could read and G2 reviews we could read and tag against the same themes as every other tool. The method section above explains how the reviews were read.