UserGuiding vs Userflow: which onboarding tool fits your team?

Both build product tours, tooltips, checklists, a resource center and in-app surveys for web apps without code, and both print their prices. They differ in what each plan limits: UserGuiding caps active content per type on Starter and adds a knowledge base, A/B testing and session replay, while Userflow puts no cap on flows or seats and sells more MAUs in blocks of 1,000.

By Yağmur Çiftçi · Published 22 Oct 2026 · Updated 4 Nov 2026 · How we compared

UserOnboarding Academy isn't owned by UserGuiding, Userflow or any other tool compared here. No vendor reviewed this page before publication.

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UserGuiding

$249 / mo

entry price, Starter, billed yearly ($2,988 / year), or $349 / mo billed monthly; the price covers up to 2,000 MAUs

Priced by: Monthly active users (MAUs)
Free plan: Not listed
Free trial: 14-day free trial, no credit card needed; can be extended on request
Content on the entry plan: 15 guides, 10 hotspots, 1 checklist, 1 survey
Seats: Set per plan; extra seats are an add-on
Over the MAU limit: Guides stop showing; no extra charge
G2 rating: 4.7 / 5 from 782 reviews

Choose UserGuiding if

you have up to 2,000 MAUs and want one printed yearly price that covers them: $249 / mo
you want a knowledge base and a product-updates page in the same tool as your tours
you want A/B testing or session replay without adding another tool (Growth plan)
you'd rather have guides pause than pay extra when you pass your MAU quota

Userflow

$300 / mo

entry price, Essentials, billed monthly, 1,000 MAUs; $240 / mo billed annually

Priced by: Monthly active users (MAUs)
Free plan: Not listed
Free trial: 14-day free trial of Essentials or Studio, no credit card required
Content on the entry plan: Unlimited experiences
Seats: Unlimited on every plan
Over the MAU limit: Not stated; more MAUs sold in blocks of 1,000
G2 rating: 4.8 / 5 from 125 reviews

Choose Userflow if

you have up to 1,000 MAUs and pay month to month: Essentials is $300 / mo, against $349 for UserGuiding Starter
your whole team builds flows: every plan has unlimited seats and unlimited experiences
you want an in-app AI agent that answers users' questions and launches flows (Studio)
support matters to you: Userflow's team is praised in 52 of the 125 reviews we read

UserGuiding or Userflow: which should you choose?

Pick UserGuiding if you want a knowledge base and product-updates page next to your tours, or A/B testing and session replay in the same tool, and you'd rather have guides pause than pay extra past your MAU quota: Starter is $249 / mo billed yearly, or $349 billed monthly, for up to 2,000 MAUs. Pick Userflow if you want unlimited flows and seats from the first plan: Essentials is $300 / mo billed monthly, or $240 a month billed annually, for 1,000 MAUs, with more MAUs sold in blocks of 1,000 from $40 a month.

Reviewers agree on the basics. Ease of use is the most-praised theme for both, in 456 of the 782 UserGuiding reviews we read and 99 of the 125 Userflow ones, and missing features is the most-named complaint for both (182 and 28). Userflow's support team is praised in 52 of its 125 reviews and UserGuiding's in 298 of 782; UserGuiding reviewers name styling limits more often (99, against 6). The reviews differ in age: 102 of Userflow's 125 date from 2020 to 2023, while 286 of the 782 UserGuiding reviews we read are from 2025 or 2026.

How do UserGuiding and Userflow differ?

UserGuiding

Onboarding content plus a knowledge base, with quotas per content type and prices printed for up to 2,000 MAUs.

UserGuiding covers tours, hotspots, checklists, resource centers, surveys and NPS, banners, a knowledge base and a product-updates page. Starter caps each type (15 active guides, 1 checklist, 1 survey); Growth raises the caps and adds A/B testing, localization, custom CSS, session replay and a feature-request board. Its FAQ says it doesn't support native mobile apps.

Our UserGuiding review

Userflow

Unlimited flows and seats on every plan, priced by MAU block, with an AI agent on Studio.

Userflow builds flows, tooltips, checklists, banners and announcements, surveys and a resource center, with no cap on experiences or team members. Both printed plans include 1,000 MAUs. Studio adds custom CSS, custom event trackers, HubSpot and Salesforce, and an Adoption Agent that answers users' questions and launches flows. Its home page says it works best for self-serve products on the web.

Our Userflow review

UserGuiding vs Userflow pricing: what does each cost?

UserGuiding figures read on userguiding.com 19 Oct 2026; Userflow figures read on userflow.com 19 Oct 2026.

	UserGuiding	Userflow
Priced by	Monthly active users (MAUs)	Monthly active users (MAUs)
Free plan	Not listed	Not listed
Free trial	14-day free trial, no credit card needed; can be extended on request	14-day free trial of Essentials or Studio, no credit card required
Entry price	$249 / mo, Starter, billed yearly ($2,988 / year), or $349 / mo billed monthly; the price covers up to 2,000 MAUs	$300 / mo, Essentials, billed monthly, 1,000 MAUs; $240 / mo billed annually
Plans	Starter, Growth, Enterprise	Essentials, Studio, Enterprise
What the plans change	Features and per-type quotas	Integrations, AI agent, custom CSS, environments, analytics history
Next plan up	Growth: $699 / mo, or $499 / mo billed yearly, up to 2,000 MAUs	Studio: $500 / mo, or $400 / mo billed annually, 1,000 MAUs
Over the MAU limit	Guides stop showing until you raise the quota; no extra charge	Not stated; extra MAUs sold in blocks of 1,000, from $40 / mo down to $10 at scale
Annual discount	Up to 30%, as labelled; monthly prices are printed too	20% on the plan and every add-on
Setup fee	Not listed	Optional on Essentials: Quickstart Onboarding, $500 one-time (included on Studio)
Refund	30-day money-back guarantee	Not listed

UserGuiding's page opens on yearly billing: Starter's $249 / mo is $2,988 a year, or $349 a month billed monthly, and covers up to 2,000 MAUs. Userflow prints both: Essentials is $300 / mo billed monthly or $240 a month billed annually ($2,880 a year), for 1,000 MAUs; above that you add blocks of 1,000 MAUs. Userflow's prices render as animated counters, so we read them from screenshots of the live page.

UserGuiding vs Userflow features: what can each do?

Capability	UserGuiding	Userflow
Tours, checklists and resource center	Included	Included
Knowledge base and product-updates page	Included	Not listed
A/B testing	Growth plan and up	Not listed
Session replay	Growth plan and up	Through the LogRocket integration, Studio plan and up
Custom CSS	Growth plan and up	Studio plan and up
AI assistant	50 free resolutions; the page doesn't say what it answers	Studio plan and up, 500 credits a month
Native mobile apps	Not supported	Not listed

Feature by feature

A tick means the vendor’s pages list the feature on every plan or name no plan; text names the plan or version they put it on. A dash means the pages we read don’t mention it, which is not proof the product lacks it. “Only differences” keeps the features just one of the two lists.

Feature	UserGuiding	Userflow
Experiences
Product tours	Included	Included
Tooltips and hotspots	Included	Included
Checklists	Included	Included
Resource center	Included	Included
Knowledge base	All plans; private versions Growth plan and up	Not listed
Localization	Growth plan and up	Included
Custom CSS and themes	Growth plan and up (custom CSS)	Studio plan and up (custom CSS)
Modals and banners	Included	Included
Feedback
In-app surveys	Included	Included
Targeting and analytics
Segmentation and targeting	Included	Included
Product analytics	All plans; advanced reporting Growth plan and up	Included
Session replay	Growth plan and up	Not listed
A/B testing	Growth plan and up	Not listed
Event tracking	Growth plan and up	Studio plan and up (custom event trackers)
Goal tracking	Growth plan and up	Not listed
AI
AI insights	Included	Included
AI assistant	Included	Studio plan and up
MCP server	Included	Included
AI content creation	Included	Included
Platforms and channels
Mobile apps	Not supported	Not supported
Web apps	Included	Included
Integrations
CRM integrations	Included	Studio plan and up
Analytics integrations	Included	Studio plan and up
Support tool integrations	Included	Studio plan and up
API and webhooks	Included	Included
Security and admin
SSO	Enterprise	Google SSO on all plans; SAML SSO Studio plan and up
Data hosting	Growth and Enterprise; add-on on Starter	Included
Roles and permissions	Growth plan and up	Included
Compliance	Enterprise	Included

From UserGuiding's and Userflow's own pages (pricing, product, integrations and help-center pages), checked 3 Nov 2026.

Where is each one stronger?

UserGuiding

Area	Strength	Limitation
Pricing	One printed yearly price covers up to 2,000 MAUs, with a 14-day trial and a 30-day money-back guarantee.	Monthly billing costs more: Starter is $349 a month, against $249 / mo billed yearly; above 2,000 MAUs it's a quote.
Breadth	A knowledge base and product-updates page on every plan; A/B testing, session replay and a feature-request board on Growth.	Starter caps active content: 15 guides, 10 hotspots, 1 checklist and 1 survey.
Limits	Going over the MAU quota costs nothing extra.	Your guides stop showing until you raise the quota or your MAU count falls.
Reviews	Ease of use (456 of 782 reviews read), its flow types (310) and the support team (298) lead the praise.	Missing features (182), styling limits (99) and builder friction (95) are the most-named complaints.

Userflow

Area	Strength	Limitation
Pricing	Monthly and annual prices printed for Essentials and Studio, with unlimited seats and experiences on both.	Each plan includes 1,000 MAUs; more cost from $40 a month per 1,000.
AI	Studio's Adoption Agent answers users' questions, launches flows and can complete tasks for them.	Studio includes 500 AI credits a month, one per answer; 500 more cost $50 a month.
Integrations	Zapier, Slack, a REST API and an MCP server on every plan; webhooks are listed too.	HubSpot, Salesforce, Mixpanel, Amplitude, Segment, Heap and custom CSS start on Studio.
Reviews	Ease of use (99 of 125) and the support team (52) lead the praise; 36 name no dislike.	Missing features (28), price and plan structure (16) and analytics depth (15) are the most-named complaints.

What do UserGuiding and Userflow reviewers say?

UserGuiding

4.7

782 reviews on G2 · read 3 Nov 2026

Reviewers most often praise ease of use (456 of the 782 reviews read), the range of in-app content such as tours, tooltips, checklists and announcements (310), the support team (298), quick install and setup (238) and building flows without developers (184). The most common criticisms are missing features (182), styling limits (99), friction in the builder and Chrome extension (95) and the learning curve (78), while 162 reviews name no dislike.

G2’s star split

5 stars643 reviews
4 stars128 reviews
3 stars9 reviews
2 stars1 reviews
1 stars1 reviews

G2 counts a 4.5 with the 5-star reviews.

Where the reviews we read came from

Invited by UserGuiding 375
Organic 325
Invited by G2 for UserGuiding 53
G2 charity campaign 18
Invited by G2 11
Incentivized 457

Praised for

Easy to use456/782 reviews
Flow types: tours, tooltips, checklists, modals310/782 reviews
Customer support and success team298/782 reviews
Quick install and setup238/782 reviews
Builds flows without developers184/782 reviews

Criticised for

Missing features182/782 reviews
Styling limits99/782 reviews
Builder or browser-extension friction95/782 reviews
Learning curve, hard-to-find settings78/782 reviews
Reporting and analytics depth68/782 reviews

162 of 782 name no dislike at all.

All 782 reviews on G2, each read and tagged by an AI model against a fixed list of themes. Written 2019–2026; 68 in the year before 3 Nov 2026.

Srinivas N.
4.5/5 15 Jan 2026
PraiseEasy to use
“To create a guide, all I need to do is add URL details, triggers, and templates, and I can train any of my team members on creating guides in less than 10 minutes and get the job done.”
Invited by UserGuiding · Incentivized · UserGuiding review on G2: “Time-Saving Tool with Easy Setup”
Verified User in Mining & Metals mid-market
5.0/5 10 Sept 2026
PraiseFlow types: tours, tooltips, checklists, modals
“It’s great when we need to share an urgent message with all our customers (for example, if the site is down), as well as for announcing new features, providing guidance on how to complete a task that isn’t done often, and supporting our knowledge base.”
Invited by UserGuiding · Incentivized · UserGuiding review on G2: “Simple to Use, Gets Urgent Customer Updates Live in Minutes”
José Augusto B. Product Design Lead, mid-market
5.0/5 22 Oct 2025
PraiseQuick install and setup
“In just two days, we managed to integrate the platform without any difficulty, which greatly facilitated our operations.”
Organic · UserGuiding review on G2: “Quick Implementation and Cost Savings with UserGuiding”
Verified User in Computer Software mid-market
5.0/5 9 Apr 2026
ComplaintMissing features
“The Checklist does not have a way to be configured to follow a logical sequence. For example, I created 6 checklists that I need to be presented to users in sequence: 1, 2, 3, 4, 5, and 6.”
Invited by UserGuiding · Incentivized · UserGuiding review on G2: “Complete and intuitive platform, with accessible support and a powerful Resource Center”
Verified User in Insurance small business
3.5/5 11 Sept 2025
ComplaintStyling limits
“There are limits to the customizations available, so the ultimate visual design of the elements displayed in our app is dictated by the controls available in their WYSIWYG editor.”
Invited by UserGuiding · Incentivized · UserGuiding review on G2: “Accessible, flexible platform for FTUEs and in-app notifications”
Keith D. Customer Success Manager, small business
3.5/5 13 May 2026
ComplaintBuilder or browser-extension friction
“There were a lot of settings that needed adjusting and then to save you need to save and then publish, you can also navigate away and lose your changes without any prompt preventing you from doing so.”
Invited by UserGuiding · Incentivized · UserGuiding review on G2: “User-Friendly with Customizable UI Options”

Userflow

4.8

125 reviews on G2 · read 3 Nov 2026

Reviewers most often praise ease of use (99 of 125), then the support team (52), building flows without developers (31), quick setup (27) and the flow types (26). The criticism they name most is missing features (28), then price and plan structure (16), analytics depth (15) and the learning curve (13); 36 name no dislike.

G2’s star split

5 stars109 reviews
4 stars15 reviews
3 stars1 reviews
2 stars0 reviews
1 stars0 reviews

G2 counts a 4.5 with the 5-star reviews.

Where the reviews we read came from

Organic 108
Invited by Userflow 16
Invited by G2 1
Incentivized 18

Praised for

Easy to use99/125 reviews
Customer support and success team52/125 reviews
Builds flows without developers31/125 reviews
Quick install and setup27/125 reviews
Flow types: tours, tooltips, checklists, modals26/125 reviews

Criticised for

Missing features28/125 reviews
Price and plan structure16/125 reviews
Reporting and analytics depth15/125 reviews
Learning curve, hard-to-find settings13/125 reviews
Builder or browser-extension friction10/125 reviews

36 of 125 name no dislike at all.

All 125 reviews on G2, each read and tagged by an AI model against a fixed list of themes. Written 2020–2026; 18 in the year before 3 Nov 2026.

Marcus P.
4.5/5 14 Jan 2026
PraiseEasy to use
“I find Userflow really easy to learn, especially when it comes to building flows or launchers.”
Organic · Userflow review on G2: “Simplified Onboarding, Enhances User Engagement”
Verified User in Information Technology and Services small business
5.0/5 22 Jun 2022
PraiseCustomer support and success team
“I rarely wait for longer than a couple of hours for a first response, and I was able to get a resolution for pretty much everything that I wanted to get done.”
Organic · Userflow review on G2: “Great value for money”
Scott M. Partner, small business
5.0/5 2 Mar 2023
PraiseBuilds flows without developers
“As a non-technical founder, I can create complex onboarding flows without diverting developers to create them.”
Organic · Userflow review on G2: “An awesome program - no-code onboarding flows at a reasonable cost.”
Verified User in Information Technology and Services enterprise
5.0/5 29 Jul 2026
ComplaintMissing features
“The fact that flows with Current Time setting set to end does not unpublish by itself is pretty annoying, because you need to review and unpublish manually from time to time.”
Invited by Userflow · Incentivized · Userflow review on G2: “Fair Learning Curve, Excellent Flow Builder UX and Helpful HubSpot Sync”
Trevor L. small business
4.5/5 29 Aug 2023
ComplaintPrice and plan structure
“Userflow pricing is expensive for small companies. Most notably, the AI Assistant can get pricey fast if your users actually use the chat (which is what you want them to do).”
Organic · Userflow review on G2: “Intuitive user interface that still supports complex use cases”
Christian M. Product Developer, mid-market
5.0/5 5 Mar 2024
ComplaintReporting and analytics depth
“Lack of analytics. Userflow is focused on showing tooltips to users, not on figuring out what cohort liked the new brand color.”
Organic · Userflow review on G2: “A Simple, Focused, User Friendly tool”

How we compared

Prices, plans and limits come from each vendor’s own pages, read on the dates below through a US browser session; nothing is taken from memory or from other review sites. UserGuiding's were re-checked against screenshots of its live pricing page 19 Oct 2026. Userflow's were re-checked against screenshots of its live pricing page 19 Oct 2026.

UserGuiding, pricing page: userguiding.com/pricing, read 19 Oct 2026
UserGuiding, integrations page: userguiding.com/integrations, read 19 Oct 2026
UserGuiding, ai page: userguiding.com/ai-assistant, read 3 Nov 2026
Userflow, pricing page: www.userflow.com/pricing, read 19 Oct 2026
Userflow, home page: www.userflow.com/, read 19 Oct 2026
Userflow, mcp page: www.userflow.com/capabilities/mcp, read 3 Nov 2026
Userflow, signals page: www.userflow.com/flowai/signals/, read 3 Nov 2026
Userflow, team page: help.userflow.com/docs/team-management, read 3 Nov 2026
Userflow, mobile page: help.userflow.com/docs/mobile, read 3 Nov 2026

UserGuiding on G2: 4.7 / 5 from 782 reviews, read 3 Nov 2026. All 782 reviews on G2, each read and tagged by an AI model against a fixed list of themes.

Userflow on G2: 4.8 / 5 from 125 reviews, read 3 Nov 2026. All 125 reviews on G2, each read and tagged by an AI model against a fixed list of themes.

Feature cells say “Not listed” when a vendor’s pages don’t mention the feature, not that it’s missing. Spotted something out of date? Write to hello@useronboarding.academy.

UserGuiding vs Userflow: FAQ

Is UserGuiding cheaper than Userflow?

It depends on your MAUs and how you pay. Billed yearly, UserGuiding Starter is $249 / mo for up to 2,000 MAUs, and Userflow Essentials $240 a month for 1,000 MAUs, with extra MAUs sold in blocks of 1,000 from $40 a month. Billed monthly, UserGuiding Starter is $349 and Userflow Essentials $300 / mo.

Which has more features?

They overlap on tours, tooltips, checklists, a resource center, banners and surveys. UserGuiding adds a knowledge base and product-updates page on every plan, and A/B testing, session replay and a feature-request board on Growth. Userflow's Studio plan has an AI agent that answers users' questions and launches flows, and Userflow puts no cap on experiences or seats on any plan, where UserGuiding caps content per type on Starter.

Do UserGuiding or Userflow work in mobile apps?

UserGuiding's FAQ says it doesn't support native mobile apps, though its content displays in modern browsers on any device. Userflow's pricing and home pages don't mention native mobile apps, and its home page says it works best for self-serve products on the web.

What happens if I go over my MAU limit?

On UserGuiding, your users stop seeing guides until you raise the quota or your MAU count falls, and there's no extra charge. Userflow sells extra MAUs in blocks of 1,000, from $40 a month and dropping to $10 at scale; its pricing page doesn't say what happens if you pass your MAUs without adding more.

Which is easier to use?

Ease of use is the most-praised theme for both: 456 of the 782 UserGuiding reviews we read and 99 of the 125 Userflow ones. The learning curve comes up in 78 and 13. Userflow's FAQ says installing its JavaScript snippet may need minimal engineering help; UserGuiding's says you don't need to be a designer or developer to use it.

Can I try them for free?

Both offer a 14-day free trial without a credit card. Userflow lets you trial Essentials or Studio; UserGuiding says it will extend its trial on request and adds a 30-day money-back guarantee. Neither pricing page shows a free plan among its plan cards.

How are their G2 ratings?

UserGuiding is rated 4.7 out of 5 from 782 reviews and Userflow 4.8 from 125, as read on 3 Nov 2026. We read all of Userflow's reviews: 108 of the 125 are organic, and 102 date from 2020 to 2023. Of the 782 UserGuiding reviews we read, 428 were invited by the vendor or by G2 on its behalf.

How did you compare them?

We read each vendor's pricing page, plus UserGuiding's integrations page and Userflow's home page, on 19 Oct 2026 and recorded only what they state, then had an AI model read all of both tools' reviews on G2 (125 of Userflow's and 782 of UserGuiding's) and tag each against a fixed list of themes. The method section above lists every page and date.

UserGuiding or Userflow: which should you choose?

How do UserGuiding and Userflow differ?

UserGuiding

Userflow

UserGuiding vs Userflow pricing: what does each cost?

UserGuiding vs Userflow features: what can each do?

Where is each one stronger?

UserGuiding

Userflow

What do UserGuiding and Userflow reviewers say?

UserGuiding

Userflow

How we compared

UserGuiding vs Userflow: FAQ

More comparisons