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User onboarding

Canva’s new feature onboarding takes place in a demo doc

Canva introduces Canva Docs in its mobile app with a short video slideout, then a demo doc where you try each feature as you read about it.

Canva introduced Canva Docs in its mobile app in two steps. At the time of the recording, a slideout titled "Introducing Canva Docs" plays a short video above three feature points and a "Try out Canva Docs" button. The button opens a sandbox document, "A warm welcome to Canva Docs", that walks through six features (the + button, Magic Write, adding a design, an embedded presentation, emoji shortcuts and inviting your team). Each section ends with a "Try it now!" prompt to do it right there in the doc.

Why it works

  • Several ways to learn: the slideout video, the illustrated sections and the embedded presentation give visual learners plenty to look at, while the short copy covers everyone else.
  • Hands-on from the first minute: the onboarding is itself a Canva Doc, so every "Try it now!" happens in the product, and what you type there is real use of the feature.
  • A friendly tone: headings like "A bit of emoji fun" and a sign-off from the Canva Team make a six-part guide feel light rather than like homework.

More on this pattern: new feature onboarding and mobile app onboarding.