UserGuiding vs Whatfix: onboarding tool or digital adoption platform?

UserGuiding is a no-code onboarding tool for web apps that prints its prices; Whatfix is a digital adoption platform for web, desktop and mobile apps, for employees or customers, priced as a flat fee plus user licences after a demo. Reviewers praise UserGuiding most for ease of use and Whatfix most for its support team.

By Yağmur Çiftçi · Published 22 Oct 2026 · How we compared

UserOnboarding Academy isn't owned by UserGuiding, Whatfix or any other tool compared here. No vendor reviewed this page before publication.

Summarize with AI

ChatGPT Perplexity Claude Google AI Grok

UserGuiding

$249 / mo

entry price, Starter, billed yearly ($2,988 / year), or $349 / mo billed monthly; the price covers up to 2,000 MAUs

Priced by: Monthly active users (MAUs)
Free plan: Not listed
Free trial: 14-day free trial, no credit card needed; can be extended on request
Native mobile apps: Not supported
Desktop apps: Not listed
Users counted: MAUs
G2 rating: 4.7 / 5 from 781 reviews

Choose UserGuiding if

you want to see the price before talking to sales: $249 / mo billed yearly for up to 2,000 MAUs
you're guiding users of a web app and don't need desktop or native mobile apps
you want to start with a 14-day trial and a 30-day money-back guarantee
you want A/B testing and a product-updates page in the same tool

Whatfix

Custom quote

entry price, Flat fee per product and plan plus user license fees; pricing is given through a demo request

Priced by: Flat fee per product and plan, plus user licenses (employee-facing apps: users with access; customer-facing apps: MAUs)
Free plan: Not listed
Free trial: The FAQ says you can sign up for a free trial, but its link now redirects to the 'Get demo' request form; length not stated
Native mobile apps: Separate mobile plan
Desktop apps: Web & Desktop plans; Windows and Mac plan
Users counted: Users with access (employee apps) or MAUs (customer apps)
G2 rating: 4.6 / 5 from 563 reviews

Choose Whatfix if

you need guidance in desktop apps, including Citrix and Azure Virtual Desktop, or in mobile apps
you're rolling out software to employees as well as customers, with users counted differently for each
you want product analytics alongside guidance: Product Analytics Standard is free with a web and desktop plan
you want to build guidance from an existing knowledge base: up to 2,000 articles on Standard, 50,000 on Premium

UserGuiding or Whatfix: which should you choose?

Pick UserGuiding if you're onboarding users of a web app and want a printed price: Starter is $249 / mo billed yearly for up to 2,000 MAUs, with a 14-day trial and a 30-day money-back guarantee. Pick Whatfix if you need guidance in desktop or mobile apps as well as the web, for employees or customers: it sells plans for web and desktop apps, mobile apps, and Windows and Mac, and includes Product Analytics Standard free with a web and desktop plan. Whatfix prints no prices; each plan is a flat fee plus user licences, quoted after a demo.

Reviewers praise different things first: ease of use for UserGuiding (164 of the 299 reviews we read, against 101 of 300 for Whatfix) and the support team for Whatfix (151 of 300, against 94 of 299). Whatfix's reviewers name the learning curve more often (65 against 31); UserGuiding's name styling limits more often (49 against 16). Missing features are a top-three complaint for both (61 for UserGuiding, 43 for Whatfix).

How do UserGuiding and Whatfix differ?

UserGuiding

A no-code onboarding toolkit for web apps, with published prices and quotas by plan.

UserGuiding covers tours, hotspots, checklists, resource centers, surveys and NPS, a knowledge base and a product-updates page. Starter caps active content (15 guides, 10 hotspots, 1 checklist, 1 survey); Growth raises the caps and adds A/B testing, localization, custom CSS and session replay. Its FAQ says it doesn't support native mobile apps, and the pages we read don't mention desktop apps.

Our UserGuiding review

Whatfix

A digital adoption platform for web, desktop and mobile apps, priced as a flat fee plus user licences.

Whatfix builds flows, smart tips, beacons, pop-ups, task lists and Self Help, an embedded wiki, for employee- or customer-facing apps. Its pricing page lists Standard, Premium and Enterprise plans for web and desktop apps, and separate plans for mobile apps, for Windows and Mac, for Product Analytics and for Mirror. Standard is limited to 2 integrations; custom surveys and auto translation are on Premium.

Our Whatfix review

UserGuiding vs Whatfix pricing: what does each cost?

UserGuiding figures read on userguiding.com 19 Oct 2026; Whatfix figures read on whatfix.com 19 Oct 2026.

	UserGuiding	Whatfix
Priced by	Monthly active users (MAUs)	Flat fee per product and plan, plus user licenses (employee-facing apps: users with access; customer-facing apps: MAUs)
Free plan	Not listed	Not listed
Free trial	14-day free trial, no credit card needed; can be extended on request	The FAQ says you can sign up for a free trial, but its link now redirects to the 'Get demo' request form; length not stated
Entry price	$249 / mo, Starter, billed yearly ($2,988 / year), or $349 / mo billed monthly; the price covers up to 2,000 MAUs	Custom quote, Flat fee per product and plan plus user license fees; pricing is given through a demo request
Plans	Starter, Growth, Enterprise	Standard (Web & Desktop DAP), Premium (Web & Desktop DAP), Enterprise (Web & Desktop DAP)
What the plans change	Features and per-type quotas	Product, platform and features; Standard limited to 2 integrations
Over the MAU limit	Guides stop showing until you raise the quota; no extra charge	Not stated
Discounts	Yearly billing option labelled 'SAVE up to 30%'	Offered based on your needs
Support	Email and live chat support listed	24 hours, Monday to Friday; 24/7 as an add-on
Refund	30-day money-back guarantee	Not listed

UserGuiding's page opens on yearly billing: Starter's $249 / mo is $2,988 a year, or $349 a month billed monthly, and each price covers up to 2,000 MAUs, above which it gives a quote. Whatfix prints no prices for any plan; its FAQ says each is a flat fee for the product and plan plus user licence fees, and its page lists Product Analytics Standard as free only alongside a web and desktop plan.

UserGuiding vs Whatfix features: what can each do?

Capability	UserGuiding	Whatfix
Product tours, tooltips and checklists	Included	Included
Resource center	Included	Included
Desktop apps	Not listed	Web & Desktop plans; Windows and Mac plan
Native mobile apps	Not supported	Separate mobile plan
A/B testing	Growth plan and up	Not listed
Session replay	Growth plan and up	Add-on to Product Analytics
Localization	Growth plan and up	Manual on Standard; auto translation on Premium

Feature by feature

Feature	UserGuiding	Whatfix
Experiences
Product tours	Included	Included
Tooltips and hotspots	Included	Included
Checklists	Included	Included
Resource center	Included	Included
Knowledge base	All plans; private versions Growth plan and up	Not listed
Localization	Growth plan and up	Standard: manual; Premium: auto translation
Custom CSS and themes	Growth plan and up (custom CSS)	Not listed
Modals and banners	Included	Included
Feedback
In-app surveys	Included	Standard: out-of-the-box surveys; Premium: custom surveys
Targeting and analytics
Segmentation and targeting	Included	Mobile apps plan (Basic)
Product analytics	All plans; advanced reporting Growth plan and up	Standard included free with a Web & Desktop DAP plan; Premium sold separately
Session replay	Growth plan and up	Add-on to Product Analytics
A/B testing	Growth plan and up	Not listed
Event tracking	Growth plan and up	Product Analytics: 25 tagged actions on Standard, unlimited on Premium
Goal tracking	Growth plan and up	Not listed
AI
AI insights	Included	Included
AI assistant	Included	Included
MCP server	Included	Not listed
AI content creation	Not listed	Included
Platforms and channels
Mobile apps	Not supported	Separate mobile plan
Web apps	Included	Web & Desktop DAP plans
Desktop apps	Not listed	Web & Desktop DAP plans (offline mode and virtual desktops on Premium only); DAP on OS is a separate plan
Integrations
CRM integrations	Included	Not listed
Analytics integrations	Included	Mobile apps plan
Support tool integrations	Included	Standard and Premium (Web & Desktop DAP)
API and webhooks	Included	Not listed
Enterprise app integrations	Not listed	Included
Security and admin
SSO	Enterprise	Standard and Premium (Web & Desktop DAP); IP whitelisting on Premium only
Data hosting	Growth and Enterprise; add-on on Starter	Included
Roles and permissions	Growth plan and up	Premium (Web & Desktop DAP)
Compliance	Enterprise	Not listed

From each vendor's pricing page and UserGuiding's integrations page, read 19 Oct 2026. A dash means the pages we read don't mention the feature, not that the product lacks it.

Where is each one stronger?

UserGuiding

Area	Strength	Limitation
Pricing	Starter and Growth prices are printed, with a 14-day trial, a 30-day money-back guarantee and no overage charge.	Each price covers up to 2,000 MAUs; above that it's a quote, and going over the quota hides your guides.
Breadth	Knowledge base, product-updates page and resource center on every plan, with A/B testing and session replay on Growth.	Starter allows 1 active checklist and 1 active survey; localization and custom CSS start on Growth.
Platforms	Content displays in all modern web browsers on any device, per its FAQ, though screens narrower than 800px need a request to UserGuiding.	No native mobile apps, according to its FAQ; the pages we read don't mention desktop apps.
Reviews	Ease of use (164 of 299 reviews read) leads the praise; quick setup comes up in 101.	Missing features (61) and styling limits (49) are the most-named complaints.

Whatfix

Area	Strength	Limitation
Platforms	Plans for web and desktop apps (with offline mode and Citrix and Azure Virtual Desktop support on Premium), mobile apps, and Windows and Mac.	Some features are web-only, among them launchers, Smart Context and auto testing.
Pricing	Its FAQ explains the model: a flat fee per product and plan plus user licences, with discounts based on needs; Product Analytics Standard is free with a web and desktop plan.	No prices printed: every plan is quoted after a demo or a call with sales, and the FAQ's trial link opens a demo request.
Support	The support and success team is the most-praised theme (151 of 300 reviews read).	Plans list support 24 hours a day, Monday to Friday; 24/7 support is an add-on.
Reviews	Ease of use (101) is the next most-praised theme after support; 73 name results such as faster adoption or less training time.	The learning curve (65), missing features (43) and builder friction (36) are the most-named complaints.

What do UserGuiding and Whatfix reviewers say?

UserGuiding

4.7

781 reviews on G2 · read 19 Oct 2026

Reviewers most often praise ease of use (164 of the 299 reviews read), the range of in-app content such as tours, tooltips, checklists and announcements (144), quick install and setup (101), the support team (94) and building flows without developers (65). The most common criticisms are missing features (61), styling limits (49), friction in the builder and Chrome extension (42) and the learning curve (31), while 60 reviews name no dislike.

G2’s star split

5 stars641 reviews
4 stars129 reviews
3 stars9 reviews
2 stars1 reviews
1 stars1 reviews

G2 counts a 4.5 with the 5-star reviews.

Where the reviews we read came from

Invited by UserGuiding 188
Organic 99
Invited by G2 8
Invited by G2 for UserGuiding 4
Incentivized 200

Praised for

Easy to use164/299 reviews
Flow types: tours, tooltips, checklists, modals144/299 reviews
Quick install and setup101/299 reviews
Customer support and success team94/299 reviews
Builds flows without developers65/299 reviews

Criticised for

Missing features61/299 reviews
Styling limits49/299 reviews
Builder or browser-extension friction42/299 reviews
Learning curve, hard-to-find settings31/299 reviews
Reporting and analytics depth27/299 reviews

60 of 299 name no dislike at all.

299 of 781 reviews, each read and tagged by an AI model against a fixed list of themes: the most recent at each star rating, with extra low ratings so complaints aren't missed. Shares are counts of the reviews read: weighting them back to G2's own star split would move none by more than 5 points. Written 2021–2026; 75 in the year before 19 Oct 2026.

Srinivas N.
4.5/5 15 Jan 2026
PraiseEasy to use
“To create a guide, all I need to do is add URL details, triggers, and templates, and I can train any of my team members on creating guides in less than 10 minutes and get the job done.”
Invited by UserGuiding · Incentivized · UserGuiding review on G2: “Time-Saving Tool with Easy Setup”
Verified User in Mining & Metals mid-market
5.0/5 10 Sept 2026
PraiseFlow types: tours, tooltips, checklists, modals
“It’s great when we need to share an urgent message with all our customers (for example, if the site is down), as well as for announcing new features, providing guidance on how to complete a task that isn’t done often, and supporting our knowledge base.”
Invited by UserGuiding · Incentivized · UserGuiding review on G2: “Simple to Use, Gets Urgent Customer Updates Live in Minutes”
José Augusto B. Product Design Lead, mid-market
5.0/5 22 Oct 2025
PraiseQuick install and setup
“In just two days, we managed to integrate the platform without any difficulty, which greatly facilitated our operations.”
Organic · UserGuiding review on G2: “Quick Implementation and Cost Savings with UserGuiding”
Verified User in Computer Software mid-market
5.0/5 9 Apr 2026
ComplaintMissing features
“The Checklist does not have a way to be configured to follow a logical sequence. For example, I created 6 checklists that I need to be presented to users in sequence: 1, 2, 3, 4, 5, and 6.”
Invited by UserGuiding · Incentivized · UserGuiding review on G2: “Complete and intuitive platform, with accessible support and a powerful Resource Center”
Verified User in Insurance small business
3.5/5 11 Sept 2025
ComplaintStyling limits
“There are limits to the customizations available, so the ultimate visual design of the elements displayed in our app is dictated by the controls available in their WYSIWYG editor.”
Invited by UserGuiding · Incentivized · UserGuiding review on G2: “Accessible, flexible platform for FTUEs and in-app notifications”
Keith D. Customer Success Manager, small business
3.5/5 13 May 2026
ComplaintBuilder or browser-extension friction
“There were a lot of settings that needed adjusting and then to save you need to save and then publish, you can also navigate away and lose your changes without any prompt preventing you from doing so.”
Invited by UserGuiding · Incentivized · UserGuiding review on G2: “User-Friendly with Customizable UI Options”

Whatfix

4.6

563 reviews on G2 · read 19 Oct 2026

Reviewers praise Whatfix most for its customer support and success team (151 of 300 reviews), then ease of use (101), its flow types such as walkthroughs, smart tips, beacons and pop-ups (80), and named results such as faster adoption, less training time and fewer support tickets (73). The criticisms named most often are the learning curve and hard-to-find settings (65), missing features (43), friction in the builder and element selection (36) and bugs (28), while 70 reviews name no dislike.

G2’s star split

5 stars422 reviews
4 stars130 reviews
3 stars9 reviews
2 stars2 reviews
1 stars0 reviews

G2 counts a 4.5 with the 5-star reviews.

Where the reviews we read came from

Invited by Whatfix 183
Organic 64
Invited by G2 for Whatfix 37
Invited by G2 15
G2 charity campaign 1
Incentivized 227

Praised for

Customer support and success team151/300 reviews
Easy to use101/300 reviews
Flow types: tours, tooltips, checklists, modals80/300 reviews
Results: activation, adoption, fewer tickets73/300 reviews
Resource center and in-app help50/300 reviews

Criticised for

Learning curve, hard-to-find settings65/300 reviews
Missing features43/300 reviews
Builder or browser-extension friction36/300 reviews
Bugs and glitches28/300 reviews
Reporting and analytics depth19/300 reviews

70 of 300 name no dislike at all.

300 of 563 reviews, each read and tagged by an AI model against a fixed list of themes: the most recent at each star rating, with extra low ratings so complaints aren't missed. Shares are counts of the reviews read: weighting them back to G2's own star split would move none by more than 5 points. Written 2015–2026; 85 in the year before 19 Oct 2026.

Lexi G.
4.5/5 6 Jan 2026
PraiseCustomer support and success team
“They always listen to any issues I have with the tool and provide me with timelines for those requests based on priority.”
Organic · Whatfix review on G2: “Empowered Digital Adoption with Stellar Support”
Alexi M. Transformation Specialist - Organizational Change Management, enterprise
5.0/5 17 Aug 2026
PraiseEasy to use
“The platform is intuitive, easy to update, and allows us to deliver targeted support exactly when users need it.”
Organic · Whatfix review on G2: “In-the-Flow Learning That Boosts Adoption and User Confidence”
Verified User in Information Technology and Services enterprise
4.5/5 20 Feb 2026
PraiseFlow types: tours, tooltips, checklists, modals
“Being able to create pop-ups, smart tips, and beacons while seeing them in context makes the whole process much easier and far more intuitive.”
Invited by Whatfix · Incentivized · Whatfix review on G2: “Intuitive In-Context Content Creation with Outstanding Whatfix Support”
Vasant C. enterprise
5.0/5 9 Apr 2026
ComplaintLearning curve, hard-to-find settings
“One thing I dislike about Whatfix is its relatively steep learning curve and ongoing maintenance demands for content creators, even though it's marketed as no-code.”
Invited by Whatfix · Incentivized · Whatfix review on G2: “Intuitive In-App Magic That’s Powerful for Users but Demands Real Work Behind the Scenes”
Verified User in Insurance enterprise
5.0/5 15 Oct 2026
ComplaintMissing features
“In my experience, the most trouble that I have had is accidentally creating content in one Workspace when it should've been in another and being unable to move that content to the correct spot.”
Organic · Whatfix review on G2: “Easy to Use, Powerful Training Boost with Whatfix”
Verified User in Consumer Goods enterprise
2.5/5 26 Jun 2026
ComplaintBuilder or browser-extension friction
“it is still not possible for us to drag elements around on a pop-up smoothly - if something goes wrong we often have to start over.”
Invited by Whatfix · Incentivized · Whatfix review on G2: “Helpful Support, But the UI Makes Content Building Difficult”

How we compared

Prices, plans and limits come from each vendor’s own pages, read on the dates below through a US browser session; nothing is taken from memory or from other review sites. UserGuiding's were re-checked against screenshots of its live pricing page 19 Oct 2026. Whatfix's were re-checked against screenshots of its live pricing page 19 Oct 2026.

UserGuiding, pricing page: userguiding.com/pricing, read 19 Oct 2026
UserGuiding, integrations page: userguiding.com/integrations, read 19 Oct 2026
Whatfix, pricing page: whatfix.com/pricing/, read 19 Oct 2026

UserGuiding on G2: 4.7 / 5 from 781 reviews, read 19 Oct 2026. 299 of 781 reviews, each read and tagged by an AI model against a fixed list of themes: the most recent at each star rating, with extra low ratings so complaints aren't missed. Shares are counts of the reviews read: weighting them back to G2's own star split would move none by more than 5 points.

Whatfix on G2: 4.6 / 5 from 563 reviews, read 19 Oct 2026. 300 of 563 reviews, each read and tagged by an AI model against a fixed list of themes: the most recent at each star rating, with extra low ratings so complaints aren't missed. Shares are counts of the reviews read: weighting them back to G2's own star split would move none by more than 5 points.

Feature cells say “Not listed” when a vendor’s pages don’t mention the feature, not that it’s missing. Spotted something out of date? Write to hello@useronboarding.academy.

UserGuiding vs Whatfix: FAQ

Is UserGuiding cheaper than Whatfix?

UserGuiding prints its prices: Starter is $249 / mo and Growth $499 a month, both billed yearly for up to 2,000 MAUs. Whatfix prints none; its FAQ says each product and plan costs a flat fee plus user licence fees, and that it offers discounts based on your needs. A comparison needs a Whatfix quote.

Do they work in desktop and mobile apps?

UserGuiding's FAQ says it doesn't support native mobile apps, though content displays in modern browsers on any device; the pages we read don't mention desktop apps. Whatfix's pricing page lists plans for web and desktop apps, for mobile apps, and for Windows and Mac, with offline mode and Citrix and Azure Virtual Desktop support for desktop apps on Premium.

How do they count users?

UserGuiding counts monthly active users: unique user IDs that logged in during the previous 30 days, without charging for dormant users. Whatfix counts by the kind of app: for employee-facing apps a licence is every user with access to the app, and for customer-facing apps it's each monthly active user.

Can I try them for free?

UserGuiding offers a 14-day free trial without a credit card, extendable on request, and a 30-day money-back guarantee. Whatfix's FAQ says you can sign up for a free trial, but the link now opens its demo request form, and the page doesn't say how long a trial lasts. Whatfix's Product Analytics Standard is free, but only alongside a paid web and desktop plan.

What do reviewers say about support?

Support is Whatfix's most-praised theme, in 151 of the 300 reviews we read; for UserGuiding it comes up in 94 of 299. Whatfix's plans list support 24 hours a day, Monday to Friday, with 24/7 support as an add-on; UserGuiding's feature table lists email and live chat support.

Which is easier to use?

Ease of use is UserGuiding's most-praised theme (164 of the 299 reviews we read) and comes up in 101 of the 300 Whatfix reviews. A learning curve or hard-to-find settings is Whatfix's most-named complaint (65), several reviewers pointing to display rules or advanced flows; for UserGuiding it comes up in 31.

How are their G2 ratings?

UserGuiding is rated 4.7 out of 5 from 781 reviews and Whatfix 4.6 from 563, as read on 19 Oct 2026. Most of the reviews we read of each were invited by the vendor or by G2 on its behalf: 192 of 299 for UserGuiding and 220 of 300 for Whatfix. The source chips above show the split.

How did you compare them?

We read each vendor's pricing pages, and UserGuiding's integrations page, on 19 Oct 2026 and recorded only what they state, then had an AI model read a sample of G2 reviews of each (299 for UserGuiding, 300 for Whatfix: the most recent at each star rating, with extra low ratings) and tag each against a fixed list of themes. The method section above lists every page and date.

UserGuiding or Whatfix: which should you choose?

How do UserGuiding and Whatfix differ?

UserGuiding

Whatfix

UserGuiding vs Whatfix pricing: what does each cost?

UserGuiding vs Whatfix features: what can each do?

Where is each one stronger?

UserGuiding

Whatfix

What do UserGuiding and Whatfix reviewers say?

UserGuiding

Whatfix

How we compared

UserGuiding vs Whatfix: FAQ

More comparisons