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Prices checked 19 Oct – 3 Nov 20266,688 G2 reviews readHow we review →
Both build product tours, checklists and in-app surveys without code, price by monthly active users and print their entry prices, and reviewers praise both for ease of use most. They differ in what the money buys: UserGuiding's yearly prices are the lower ones, and it puts a resource center and knowledge base on every plan, while Userpilot pairs its flows with advanced product analytics, email and session replay from its Growth plan, and sells native mobile support on Enterprise or as a Growth add-on.
By Yağmur Çiftçi · Published 22 Oct 2026 · Updated 4 Nov 2026 · How we compared
UserOnboarding Academy isn't owned by UserGuiding, Userpilot or any other tool compared here. No vendor reviewed this page before publication.
UserGuiding
$249 / mo
entry price, Starter, billed yearly ($2,988 / year), or $349 / mo billed monthly; the price covers up to 2,000 MAUs
Choose UserGuiding if
Userpilot
$299 / mo
entry price, Starter, up to 2,000 MAUs and 3 seats; the page does not say whether this is billed monthly or annually
Choose Userpilot if
Pick UserGuiding if you want lower prices on yearly billing and help content in the same tool: Starter is $249 / mo and Growth $499 a month, both billed yearly for up to 2,000 MAUs ($349 and $699 billed monthly), and a resource center, knowledge base and product-updates page come on every plan. Pick Userpilot if analytics or channels beyond the browser matter more: its Growth plan, from $849 a month, adds funnels, retention, paths, session replay and 100,000 emails a month, and native iOS and Android support is an add-on on Growth and part of Enterprise. Userpilot's page doesn't say whether its prices are billed monthly or yearly, so confirm before comparing totals.
Ease of use is the most-praised theme for both: 456 of the 782 UserGuiding reviews we read and 590 of the 1,022 Userpilot reviews. They part on analytics and the learning curve. 419 of the Userpilot reviews praise its analytics, against 100 for UserGuiding, but 270 name a learning curve or hard-to-find settings, against 78. UserGuiding's reviewers name missing features (182) and styling limits (99) most often; for Userpilot, styling limits come up in 75.
UserGuidingPublished prices, help content on every plan, and quotas that rise plan by plan.
UserGuiding covers tours, hotspots, checklists, resource centers, surveys and NPS, a knowledge base and a product-updates page. Starter caps active content (15 guides, 10 hotspots, 1 checklist, 1 survey); Growth raises the caps and adds A/B testing, localization, custom CSS, session replay and no-code event tracking. Its FAQ says it doesn't support native mobile apps.
Our UserGuiding reviewUserpilotIn-app flows paired with product analytics, with the deeper tools from Growth up.
Userpilot's Starter covers flows, spotlights, banners, embeds, checklists, NPS surveys, segmentation and usage trends, for 3 seats. Growth adds funnels, retention and path analysis, event autocapture, the resource center, advanced surveys, email, session replay, A/B testing and localization in 5 languages. Native mobile support is an add-on on Growth and part of Enterprise.
Our Userpilot reviewUserGuiding figures read on userguiding.com 19 Oct 2026; Userpilot figures read on userpilot.com 19 Oct 2026.
| UserGuiding | Userpilot | |
|---|---|---|
| Priced by | Monthly active users (MAUs) | Monthly active users (MAUs) |
| Free plan | Not listed | Not listed |
| Free trial | 14-day free trial, no credit card needed; can be extended on request | 14-day free trial, no credit card required |
| Entry price | $249 / mo, Starter, billed yearly ($2,988 / year), or $349 / mo billed monthly; the price covers up to 2,000 MAUs | $299 / mo, Starter, up to 2,000 MAUs and 3 seats; the page does not say whether this is billed monthly or annually |
| Plans | Starter, Growth, Enterprise | Starter, Growth, Enterprise |
| What the plans change | Features and per-type quotas | Features, seats, segments and data retention |
| Next plan up | Growth: $499 / mo billed yearly, up to 2,000 MAUs | Growth: from $849 / mo, 2,000 MAUs included |
| Over the MAU limit | Guides stop showing until you raise the quota; no extra charge | Not stated on the pricing page |
| Add-ons | Extra quotas, seats, containers, white-label; EU hosting on Starter | HubSpot, Salesforce, native mobile and warehouse sync on Growth |
| Refund | 30-day money-back guarantee | Not listed |
UserGuiding's page opens on yearly billing: Starter's $249 / mo is $2,988 a year, or $349 a month billed monthly. Userpilot's page doesn't say whether its prices are billed monthly or yearly. Both entry prices cover up to 2,000 MAUs: above that UserGuiding gives a quote, and Userpilot's Growth plan runs to 100,000 MAUs at prices it doesn't print.
| Capability | UserGuiding | Userpilot |
|---|---|---|
| Product tours and checklists | Included | Included |
| Resource center | Included | Growth plan and up |
| Knowledge base and product updates | Included | Not listed |
| Funnels, retention and paths | Not listed | Growth plan and up |
| Session replay | Growth: 3,000 recordings | Growth: 5,000 a month |
| Not listed | Growth plan and up | |
| Native mobile apps | Not supported | Enterprise; add-on on Growth |
Feature by feature
A tick means the vendor’s pages list the feature on every plan or name no plan; text names the plan or version they put it on. A dash means the pages we read don’t mention it, which is not proof the product lacks it. “Only differences” keeps the features just one of the two lists.
| Feature | UserGuiding | Userpilot |
|---|---|---|
| Experiences | ||
| Product tours | Included | Included |
| Tooltips and hotspots | Included | Included |
| Checklists | Included | Included |
| Resource center | Included | Growth plan and up |
| Knowledge base | All plans; private versions Growth plan and up | Not listed |
| Localization | Growth plan and up | Growth plan and up |
| Custom CSS and themes | Growth plan and up (custom CSS) | Growth plan and up |
| Modals and banners | Included | Included |
| Feedback | ||
| In-app surveys | Included | All plans (NPS); Growth plan and up (surveys) |
| Targeting and analytics | ||
| Segmentation and targeting | Included | Included |
| Product analytics | All plans; advanced reporting Growth plan and up | All plans (trends); Growth plan and up (advanced) |
| Session replay | Growth plan and up | Growth plan and up |
| A/B testing | Growth plan and up | Growth plan and up |
| Event tracking | Growth plan and up | All plans (programmatic events); Growth plan and up (labeled, custom and autocaptured events) |
| Goal tracking | Growth plan and up | Not listed |
| AI | ||
| AI insights | Included | Growth plan and up |
| AI assistant | Included | Not listed |
| MCP server | Included | Included |
| AI content creation | Included | Growth plan and up (AI guides builder) |
| Platforms and channels | ||
| Mobile apps | Not supported | Enterprise; add-on on Growth |
| Web apps | Included | Included |
| Not listed | Growth plan and up | |
| Push notifications | Not listed | Enterprise; add-on on Growth |
| Integrations | ||
| CRM integrations | Included | Enterprise; add-on on Growth |
| Analytics integrations | Included | Included |
| Support tool integrations | Included | Included |
| API and webhooks | Included | Growth plan and up |
| Data warehouse integrations | Not listed | Enterprise; add-on on Growth |
| Security and admin | ||
| SSO | Enterprise | Enterprise |
| Data hosting | Growth and Enterprise; add-on on Starter | Growth plan and up |
| Roles and permissions | Growth plan and up | Enterprise |
| Compliance | Enterprise | Included |
From UserGuiding's and Userpilot's own pages (pricing, product, integrations and help-center pages), checked 3 Nov 2026.
UserGuiding| Area | Strength | Limitation |
|---|---|---|
| Pricing | Starter and Growth prices are printed, with a 14-day trial, a 30-day money-back guarantee and no overage charge. | Each price covers up to 2,000 MAUs; above that it's a quote, and going over the quota hides your guides. |
| Help content | Resource center, knowledge base and product-updates page on every plan. | Starter allows 1 active checklist and 1 active survey; private knowledge base and product updates start on Growth. |
| Platforms | Content displays in all modern web browsers on any device, per its FAQ, though screens narrower than 800px need a request to UserGuiding. | No native mobile apps, according to its FAQ; the pages we read don't mention email. |
| Reviews | Ease of use (456 of 782 reviews read) leads the praise; quick setup comes up in 238. | Missing features (182) and styling limits (99) are the most-named complaints. |
Userpilot| Area | Strength | Limitation |
|---|---|---|
| Analytics | Trends on every plan; funnels, retention, paths, custom dashboards and retroactive autocapture on Growth. 419 of the 1,022 reviews we read praise its analytics. | Reporting and analytics depth is also its third most-named complaint (185 of 1,022). |
| Channels | Email (100,000 a month on Growth) and native iOS and Android support from the same tool. | Email starts on Growth; native mobile is a Growth add-on or part of Enterprise. |
| Plans | Starter and Growth prices are printed; SOC 2 Type 2, HIPAA and GDPR compliance and unlimited domains are listed on every plan. | Starter allows 3 seats, 10 segments and 1 year of data retention; the resource center starts on Growth. |
| Reviews | Ease of use (590 of 1,022) and the support team (437) are among the most-praised themes. | The learning curve is the most-named complaint (270 of 1,022). |
UserGuiding4.7
782 reviews on G2 · read 3 Nov 2026
Reviewers most often praise ease of use (456 of the 782 reviews read), the range of in-app content such as tours, tooltips, checklists and announcements (310), the support team (298), quick install and setup (238) and building flows without developers (184). The most common criticisms are missing features (182), styling limits (99), friction in the builder and Chrome extension (95) and the learning curve (78), while 162 reviews name no dislike.
G2’s star split
G2 counts a 4.5 with the 5-star reviews.
Where the reviews we read came from
Praised for
Criticised for
162 of 782 name no dislike at all.
All 782 reviews on G2, each read and tagged by an AI model against a fixed list of themes. Written 2019–2026; 68 in the year before 3 Nov 2026.
4.5/5 15 Jan 2026
PraiseEasy to use
“To create a guide, all I need to do is add URL details, triggers, and templates, and I can train any of my team members on creating guides in less than 10 minutes and get the job done.”
Invited by UserGuiding · Incentivized · UserGuiding review on G2: “Time-Saving Tool with Easy Setup”
5.0/5 10 Sept 2026
PraiseFlow types: tours, tooltips, checklists, modals
“It’s great when we need to share an urgent message with all our customers (for example, if the site is down), as well as for announcing new features, providing guidance on how to complete a task that isn’t done often, and supporting our knowledge base.”
Invited by UserGuiding · Incentivized · UserGuiding review on G2: “Simple to Use, Gets Urgent Customer Updates Live in Minutes”
5.0/5 22 Oct 2025
PraiseQuick install and setup
“In just two days, we managed to integrate the platform without any difficulty, which greatly facilitated our operations.”
Organic · UserGuiding review on G2: “Quick Implementation and Cost Savings with UserGuiding”
5.0/5 9 Apr 2026
ComplaintMissing features
“The Checklist does not have a way to be configured to follow a logical sequence. For example, I created 6 checklists that I need to be presented to users in sequence: 1, 2, 3, 4, 5, and 6.”
Invited by UserGuiding · Incentivized · UserGuiding review on G2: “Complete and intuitive platform, with accessible support and a powerful Resource Center”
3.5/5 11 Sept 2025
ComplaintStyling limits
“There are limits to the customizations available, so the ultimate visual design of the elements displayed in our app is dictated by the controls available in their WYSIWYG editor.”
Invited by UserGuiding · Incentivized · UserGuiding review on G2: “Accessible, flexible platform for FTUEs and in-app notifications”
3.5/5 13 May 2026
ComplaintBuilder or browser-extension friction
“There were a lot of settings that needed adjusting and then to save you need to save and then publish, you can also navigate away and lose your changes without any prompt preventing you from doing so.”
Invited by UserGuiding · Incentivized · UserGuiding review on G2: “User-Friendly with Customizable UI Options”
Userpilot4.6
1,023 reviews on G2 · read 3 Nov 2026
Reviewers most often praise ease of use (590 of 1,022 reviews), the support team (437), the flow types such as tours, tooltips and checklists (431) and analytics (419). The criticisms named most are the learning curve and hard-to-find settings (270), missing features (204) and reporting and analytics depth (185), while 135 reviews name no dislike.
G2’s star split
G2 counts a 4.5 with the 5-star reviews.
Where the reviews we read came from
Praised for
Criticised for
135 of 1,022 name no dislike at all.
1,022 of the 1,023 reviews on G2, every one its filters let us reach, each read and tagged by an AI model against a fixed list of themes. Written 2018–2026; 168 in the year before 3 Nov 2026.
4.5/5 17 Jun 2025
PraiseEasy to use
“The learning curve is minimal - within minutes I was already building my first onboarding flows.”
Organic · Userpilot review on G2: “Over a year with Userpilot: A tool that truly simplifies onboarding”
5.0/5 5 Aug 2026
PraiseFlow types: tours, tooltips, checklists, modals
“It's great for onboarding new users and new customers because of the flows and checklists, which help them get comfortable with the system at their own pace, even before the actual onboarding process.”
Organic · Userpilot review on G2: “Empowers User Training with Ease, Room for Easier Solution Building”
4.5/5 29 May 2026
PraiseAnalytics and product insights
“I use it to identify my power users, and when I see heavy in-app usage, I reach out and speak with them directly.”
Organic · Userpilot review on G2: “Out-of-the-Box Analytics Packed With Actionable Insights”
3.0/5 10 Aug 2026
ComplaintLearning curve, hard-to-find settings
“Simple foundational processes like setting up categories involve a lot of trial and error, as the documentation often lacks clear guidance.”
Organic · Userpilot review on G2: “Steep Learning Curve, Needs Better Documentation”
4.5/5 30 Apr 2026
ComplaintReporting and analytics depth
“The built-in NPS views are useful for a quick read, but anytime I want to do real analysis I end up exporting the data to another tool.”
Organic · Userpilot review on G2: “Fast, No-Code In-App Walkthroughs and NPS Surveys for Rapid Releases”
5.0/5 15 May 2026
ComplaintMissing features
“It doesn’t allow me to create a segment by uploading a CSV of user IDs.”
Organic · Userpilot review on G2: “Smooth, Design-System Banner Builder That’s Easy for PMs”
Prices, plans and limits come from each vendor’s own pages, read on the dates below through a US browser session; nothing is taken from memory or from other review sites. UserGuiding's were re-checked against screenshots of its live pricing page 19 Oct 2026. Userpilot's were re-checked against screenshots of its live pricing page 19 Oct 2026.
UserGuiding on G2: 4.7 / 5 from 782 reviews, read 3 Nov 2026. All 782 reviews on G2, each read and tagged by an AI model against a fixed list of themes.
Userpilot on G2: 4.6 / 5 from 1,023 reviews, read 3 Nov 2026. 1,022 of the 1,023 reviews on G2, every one its filters let us reach, each read and tagged by an AI model against a fixed list of themes.
Feature cells say “Not listed” when a vendor’s pages don’t mention the feature, not that it’s missing. Spotted something out of date? Write to hello@useronboarding.academy.
Billed yearly, yes, at both plans that print a price: UserGuiding Starter is $249 / mo and Growth $499 a month; Userpilot Starter is $299 / mo and Growth starts at $849 a month. Billed monthly, UserGuiding Starter is $349, more than Userpilot's printed Starter price, and Growth $699, still below Userpilot's Growth. Each covers up to 2,000 MAUs. Userpilot's page doesn't say whether its prices are billed monthly or yearly. Above 2,000 MAUs, UserGuiding gives a quote and Userpilot doesn't print its prices.
UserGuiding's FAQ says it doesn't support native mobile apps, though its content displays in modern browsers on any device. Userpilot lists native iOS and Android support, with mobile analytics and push notifications, as part of Enterprise and an add-on on Growth; mobile session replay is marked as coming soon.
Userpilot lists more. Its Growth plan adds funnels, retention, paths, custom dashboards and retroactive event autocapture to the trends on Starter, and 419 of the 1,022 Userpilot reviews we read praise its analytics, against 100 of 782 for UserGuiding. UserGuiding reports engagement with its guides on every plan and adds no-code event tracking, goal tracking and advanced reporting on Growth.
UserGuiding's FAQ says your users stop seeing guides until you raise the quota or your MAU count falls back under it, with no extra charge. Userpilot's pricing page doesn't say; Starter covers up to 2,000 MAUs and Growth runs to 100,000, so ask how a higher count is priced.
Both offer a 14-day free trial without a credit card, and neither lists a free plan among its plan cards. UserGuiding says it will extend the trial on request and adds a 30-day money-back guarantee; Userpilot's page lists no refund terms.
Ease of use is the most-praised theme for both: 456 of the 782 UserGuiding reviews we read and 590 of the 1,022 Userpilot reviews. A learning curve or hard-to-find settings comes up more often for Userpilot, where it's the most-named complaint (270 of 1,022), than for UserGuiding (78 of 782).
UserGuiding is rated 4.7 out of 5 from 782 reviews and Userpilot 4.6 from 1,023, as read on 3 Nov 2026. Most of the UserGuiding reviews we read were invited by UserGuiding or by G2 on its behalf (428 of 782), while most of the Userpilot reviews are marked organic (987 of 1,022); the source chips above show the split.
We read each vendor's pricing and integrations pages on 19 Oct 2026 and recorded only what they state, then had an AI model read G2 reviews of each (all 782 of UserGuiding's, and 1,022 of Userpilot's 1,023, every one G2's filters let us reach) and tag each against a fixed list of themes. The method section above lists every page and date.
