Userpilot vs Userflow: which onboarding tool fits your team?

Both build product tours, checklists, in-app surveys and a resource center without code, and both print their prices. They differ in scope: Userpilot adds advanced product analytics, session replay and native mobile support on its higher plans, while Userflow puts every core experience and unlimited seats on every plan and adds an in-app AI agent on Studio.

By Yağmur Çiftçi · Published 22 Oct 2026 · Updated 4 Nov 2026 · How we compared

UserOnboarding Academy isn't owned by Userpilot, Userflow or any other tool compared here. No vendor reviewed this page before publication.

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Userpilot

$299 / mo

entry price, Starter, up to 2,000 MAUs and 3 seats; the page does not say whether this is billed monthly or annually

Priced by: Monthly active users (MAUs)
Free plan: Not listed
Free trial: 14-day free trial, no credit card required
Seats: 3 on Starter, 15 on Growth
Resource center: Growth plan and up
Session replay: Growth plan and up
G2 rating: 4.6 / 5 from 1,023 reviews

Choose Userpilot if

you want product analytics and session replay in the same tool: Growth adds advanced analytics and 5,000 replays a month, with funnels, retention and paths by our reading of its plan table
you need guides in native iOS and Android apps and can buy Enterprise, or what Userpilot's plan table shows as a Growth add-on; the Userflow pages we read don't mention native apps
you want to email users or run A/B tests from the same tool: email is on Userpilot Growth, its plan table reads as putting A/B testing there too, and the Userflow pages we read don't mention either
you want up to 2,000 MAUs on the entry plan: Starter covers that for $299 / mo

Userflow

$300 / mo

entry price, Essentials, billed monthly, 1,000 MAUs; $240 / mo billed annually

Priced by: Monthly active users (MAUs)
Free plan: Not listed
Free trial: 14-day free trial of Essentials or Studio, no credit card required
Seats: Unlimited on every plan
Resource center: Included
Session replay: Not listed
G2 rating: 4.8 / 5 from 125 reviews

Choose Userflow if

you want unlimited seats and unlimited experiences on every plan; Userpilot Starter has 3 seats and Growth 15
you want a resource center and CSAT or custom surveys on the entry plan: both are on Essentials, while Userpilot starts them on Growth
you want the choice of monthly or annual billing at printed prices: Essentials is $300 / mo billed monthly or $240 a month billed annually
you want an in-app AI agent that answers users' questions: Studio's Adoption Agent, with 500 AI credits a month

Userpilot or Userflow: which should you choose?

Pick Userflow if you run a web app and want tours, checklists, surveys and a resource center at a printed price with unlimited seats: Essentials is $300 / mo billed monthly, or $240 a month billed annually, for 1,000 MAUs. Pick Userpilot if you want product analytics and session replay in the same tool, or need guides in native mobile apps: Starter ($299 / mo, up to 2,000 MAUs and 3 seats) includes usage trends, Growth, from $849 a month, adds advanced analytics and session replay (with funnels, retention, paths and A/B testing, by our reading of its plan table), and native iOS and Android support comes with Enterprise or, as the table reads, a Growth add-on.

Ease of use leads the praise for both (99 of the 125 Userflow reviews we read, 590 of 1,022 for Userpilot). Userpilot's reviewers praise analytics far more often (419 of 1,022 against 15 of 125) and also name the learning curve far more often (270 of 1,022 against 13 of 125); Userflow's most-named complaints are missing features (28) and price (16), and 36 of its 125 reviewers name no dislike. The reviews differ in age: 102 of the 125 Userflow reviews were written between 2020 and 2023, including 14 of its 16 price complaints, while 381 of the 1,022 Userpilot reviews date from 2025 or 2026.

How do Userpilot and Userflow differ?

Userpilot

In-app flows plus product analytics, session replay and native mobile on its higher plans.

Userpilot builds flows, spotlights, banners, embeds and checklists, with NPS surveys and usage trends on every plan. Starter allows 3 seats, 10 segments and 1 year of data; Growth adds advanced product analytics, event autocapture, the resource center, advanced surveys, 100,000 emails and 5,000 session replays a month, and localization in 5 languages; by our reading of its plan table, funnels, retention, paths and A/B testing start there too. Mobile engagement, including native iOS and Android support, is listed among Enterprise's additions, and the table reads as offering it as a Growth add-on.

Our Userpilot review

Userflow

Every core in-app experience and unlimited seats on every plan, at printed prices.

Userflow's flows, checklists, tooltips, banners and announcements, surveys and NPS, and resource center are unlimited on every plan, and its pages also list charts, funnels and dashboards for adoption and AI that drafts and translates flows. Studio adds custom CSS, custom event trackers, the HubSpot and Salesforce integrations, and an Adoption Agent that answers users' questions in-app. Its pages don't mention native mobile apps, and its FAQ says it works best for self-serve, product-led products on the web.

Our Userflow review

Userpilot vs Userflow pricing: what does each cost?

Userpilot figures read on userpilot.com 19 Oct 2026; Userflow figures read on userflow.com 19 Oct 2026.

	Userpilot	Userflow
Priced by	Monthly active users (MAUs)	Monthly active users (MAUs)
Free plan	Not listed	Not listed
Free trial	14-day free trial, no credit card required	14-day free trial of Essentials or Studio, no credit card required
Entry price	$299 / mo, Starter, up to 2,000 MAUs and 3 seats; the page does not say whether this is billed monthly or annually	$300 / mo, Essentials, billed monthly, 1,000 MAUs; $240 / mo billed annually
Plans	Starter, Growth, Enterprise	Essentials, Studio, Enterprise
What the plans change	Features, seats, segments and data retention	AI agent, integrations, custom CSS, environments, analytics history
Next plan up	Growth: from $849 / mo, 2,000 MAUs included, up to 100,000	Studio: $500 / mo, or $400 / mo billed annually, 1,000 MAUs included
More MAUs	Growth runs to 100,000; Enterprise is custom	Blocks of 1,000 from $40 / mo, down to $10 at scale
Seats	3 on Starter, 15 on Growth, unlimited on Enterprise	Unlimited on every plan
Annual billing	Not stated	20% off the plan and add-ons
Setup help	90-day implementation plan from Growth	Quickstart Onboarding on Studio; $500 one-time on Essentials

Userpilot's page doesn't say whether Starter and Growth are billed monthly or yearly. Userflow's prices render as animated counters, so they were read from screenshots of its live page. The entry prices buy different amounts: up to 2,000 MAUs and 3 seats on Userpilot Starter, 1,000 MAUs and unlimited seats on Userflow Essentials. Userpilot's 90-day implementation plan on Growth is our reading of its plan table, whose ticks didn't render for us.

Userpilot vs Userflow features: what can each do?

Capability	Userpilot	Userflow
Product analytics	Trends on Starter; funnels, retention, paths on Growth	Charts, funnels and dashboards; 6 months of history on Essentials, 12 on Studio
Session replay	Growth plan and up	Not listed
Resource center	Growth plan and up	Included
Surveys beyond NPS	Growth plan and up	Included
A/B testing	Growth plan and up	Not listed
Native mobile apps	Enterprise; add-on on Growth	Not listed
HubSpot and Salesforce	Enterprise; add-on on Growth	Studio plan and up

Feature by feature

A tick means the vendor’s pages list the feature on every plan or name no plan; text names the plan or version they put it on. A dash means the pages we read don’t mention it, which is not proof the product lacks it. “Only differences” keeps the features just one of the two lists.

Feature	Userpilot	Userflow
Experiences
Product tours	Included	Included
Checklists	Included	Included
Resource center	Growth plan and up	Included
Localization	Growth plan and up	Included
Custom CSS and themes	Growth plan and up	Studio plan and up (custom CSS)
Tooltips and hotspots	Included	Included
Modals and banners	Included	Included
Feedback
In-app surveys	All plans (NPS); Growth plan and up (surveys)	Included
Targeting and analytics
Segmentation and targeting	Included	Included
Product analytics	All plans (trends); Growth plan and up (advanced)	Included
Session replay	Growth plan and up	Not listed
A/B testing	Growth plan and up	Not listed
Event tracking	All plans (programmatic events); Growth plan and up (labeled, custom and autocaptured events)	Studio plan and up (custom event trackers)
AI
MCP server	Included	Included
AI content creation	Growth plan and up (AI guides builder)	Included
AI insights	Growth plan and up	Included
AI assistant	Not listed	Studio plan and up
Platforms and channels
Mobile apps	Enterprise; add-on on Growth	Not supported
Email	Growth plan and up	Not listed
Push notifications	Enterprise; add-on on Growth	Not listed
Web apps	Included	Included
Integrations
CRM integrations	Enterprise; add-on on Growth	Studio plan and up
Analytics integrations	Included	Studio plan and up
Support tool integrations	Included	Studio plan and up
API and webhooks	Growth plan and up	Included
Data warehouse integrations	Enterprise; add-on on Growth	Not listed
Security and admin
SSO	Enterprise	Google SSO on all plans; SAML SSO Studio plan and up
Data hosting	Growth plan and up	Included
Compliance	Included	Included
Roles and permissions	Enterprise	Included

From Userpilot's and Userflow's own pages (pricing, product, integrations and help-center pages), checked 3 Nov 2026. Userpilot's plan table didn't render its ticks for us, only its dashes, so a Userpilot plan level that its plan cards don't state is our reading of where the dashes fall.

Where is each one stronger?

Userpilot

Area	Strength	Limitation
Analytics	Usage trends on every plan; advanced analytics, autocapture and 5,000 session replays a month on Growth, with funnels, retention and paths there by our reading of its plan table.	Starter keeps 1 year of data for 3 seats and 10 segments; most of the analytics start on Growth.
Pricing	Starter ($299 / mo, up to 2,000 MAUs) and Growth (from $849 a month) are printed, with a 14-day trial that needs no card.	The page doesn't say whether prices are billed monthly or yearly, or what happens over the MAU limit.
Platforms	Native iOS and Android support, mobile analytics and mobile push are listed.	Listed among Enterprise's additions, and as an add-on on Growth; mobile session replay is listed as coming soon.
Reviews	Ease of use (590 of 1,022 reviews read), support (437), flow types (431) and analytics (419) lead the praise.	The learning curve (270), missing features (204) and reporting depth (185) are the most-named complaints.

Userflow

Area	Strength	Limitation
Pricing	Essentials ($300 / mo billed monthly, $240 a month billed annually) and Studio ($500 a month, or $400 billed annually) are printed, with unlimited seats and experiences on both.	Both include 1,000 MAUs; more are sold in blocks of 1,000 from $40 a month.
Experiences	Flows, checklists, tooltips, banners, surveys and NPS, and a resource center on every plan.	Its pages don't mention native mobile apps; custom CSS and custom event trackers start on Studio.
AI	Studio's Adoption Agent answers users' questions in-app and can launch flows, with 500 AI credits a month.	Not on Essentials; 500 more credits cost $50 a month.
Reviews	Ease of use (99 of 125 reviews read) and support (52) lead the praise; 36 name no dislike.	Missing features (28), price (16) and analytics depth (15) are the most-named complaints.

What do Userpilot and Userflow reviewers say?

Userpilot

4.6

1,023 reviews on G2 · read 3 Nov 2026

Reviewers most often praise ease of use (590 of 1,022 reviews), the support team (437), the flow types such as tours, tooltips and checklists (431) and analytics (419). The criticisms named most are the learning curve and hard-to-find settings (270), missing features (204) and reporting and analytics depth (185), while 135 reviews name no dislike.

G2’s star split

5 stars790 reviews
4 stars220 reviews
3 stars12 reviews
2 stars1 reviews
1 stars0 reviews

G2 counts a 4.5 with the 5-star reviews.

Where the reviews we read came from

Organic 987
Invited by G2 34
G2 charity campaign 1
Incentivized 46

Praised for

Easy to use590/1,022 reviews
Customer support and success team437/1,022 reviews
Flow types: tours, tooltips, checklists, modals431/1,022 reviews
Analytics and product insights419/1,022 reviews
Builds flows without developers291/1,022 reviews

Criticised for

Learning curve, hard-to-find settings270/1,022 reviews
Missing features204/1,022 reviews
Reporting and analytics depth185/1,022 reviews
Builder or browser-extension friction104/1,022 reviews
Bugs and glitches81/1,022 reviews

135 of 1,022 name no dislike at all.

1,022 of the 1,023 reviews on G2, every one its filters let us reach, each read and tagged by an AI model against a fixed list of themes. Written 2018–2026; 168 in the year before 3 Nov 2026.

Santiago F. Head of Communications, mid-market
4.5/5 17 Jun 2025
PraiseEasy to use
“The learning curve is minimal - within minutes I was already building my first onboarding flows.”
Organic · Userpilot review on G2: “Over a year with Userpilot: A tool that truly simplifies onboarding”
Verified User small business
5.0/5 5 Aug 2026
PraiseFlow types: tours, tooltips, checklists, modals
“It's great for onboarding new users and new customers because of the flows and checklists, which help them get comfortable with the system at their own pace, even before the actual onboarding process.”
Organic · Userpilot review on G2: “Empowers User Training with Ease, Room for Easier Solution Building”
Michal J. CEO, small business
4.5/5 29 May 2026
PraiseAnalytics and product insights
“I use it to identify my power users, and when I see heavy in-app usage, I reach out and speak with them directly.”
Organic · Userpilot review on G2: “Out-of-the-Box Analytics Packed With Actionable Insights”
Verified User mid-market
3.0/5 10 Aug 2026
ComplaintLearning curve, hard-to-find settings
“Simple foundational processes like setting up categories involve a lot of trial and error, as the documentation often lacks clear guidance.”
Organic · Userpilot review on G2: “Steep Learning Curve, Needs Better Documentation”
Russell W. small business
4.5/5 30 Apr 2026
ComplaintReporting and analytics depth
“The built-in NPS views are useful for a quick read, but anytime I want to do real analysis I end up exporting the data to another tool.”
Organic · Userpilot review on G2: “Fast, No-Code In-App Walkthroughs and NPS Surveys for Rapid Releases”
Apoorva M. enterprise
5.0/5 15 May 2026
ComplaintMissing features
“It doesn’t allow me to create a segment by uploading a CSV of user IDs.”
Organic · Userpilot review on G2: “Smooth, Design-System Banner Builder That’s Easy for PMs”

Userflow

4.8

125 reviews on G2 · read 3 Nov 2026

Reviewers most often praise ease of use (99 of 125), then the support team (52), building flows without developers (31), quick setup (27) and the flow types (26). The criticism they name most is missing features (28), then price and plan structure (16), analytics depth (15) and the learning curve (13); 36 name no dislike.

G2’s star split

5 stars109 reviews
4 stars15 reviews
3 stars1 reviews
2 stars0 reviews
1 stars0 reviews

G2 counts a 4.5 with the 5-star reviews.

Where the reviews we read came from

Organic 108
Invited by Userflow 16
Invited by G2 1
Incentivized 18

Praised for

Easy to use99/125 reviews
Customer support and success team52/125 reviews
Builds flows without developers31/125 reviews
Quick install and setup27/125 reviews
Flow types: tours, tooltips, checklists, modals26/125 reviews

Criticised for

Missing features28/125 reviews
Price and plan structure16/125 reviews
Reporting and analytics depth15/125 reviews
Learning curve, hard-to-find settings13/125 reviews
Builder or browser-extension friction10/125 reviews

36 of 125 name no dislike at all.

All 125 reviews on G2, each read and tagged by an AI model against a fixed list of themes. Written 2020–2026; 18 in the year before 3 Nov 2026.

Marcus P.
4.5/5 14 Jan 2026
PraiseEasy to use
“I find Userflow really easy to learn, especially when it comes to building flows or launchers.”
Organic · Userflow review on G2: “Simplified Onboarding, Enhances User Engagement”
Verified User in Information Technology and Services small business
5.0/5 22 Jun 2022
PraiseCustomer support and success team
“I rarely wait for longer than a couple of hours for a first response, and I was able to get a resolution for pretty much everything that I wanted to get done.”
Organic · Userflow review on G2: “Great value for money”
Scott M. Partner, small business
5.0/5 2 Mar 2023
PraiseBuilds flows without developers
“As a non-technical founder, I can create complex onboarding flows without diverting developers to create them.”
Organic · Userflow review on G2: “An awesome program - no-code onboarding flows at a reasonable cost.”
Verified User in Information Technology and Services enterprise
5.0/5 29 Jul 2026
ComplaintMissing features
“The fact that flows with Current Time setting set to end does not unpublish by itself is pretty annoying, because you need to review and unpublish manually from time to time.”
Invited by Userflow · Incentivized · Userflow review on G2: “Fair Learning Curve, Excellent Flow Builder UX and Helpful HubSpot Sync”
Trevor L. small business
4.5/5 29 Aug 2023
ComplaintPrice and plan structure
“Userflow pricing is expensive for small companies. Most notably, the AI Assistant can get pricey fast if your users actually use the chat (which is what you want them to do).”
Organic · Userflow review on G2: “Intuitive user interface that still supports complex use cases”
Christian M. Product Developer, mid-market
5.0/5 5 Mar 2024
ComplaintReporting and analytics depth
“Lack of analytics. Userflow is focused on showing tooltips to users, not on figuring out what cohort liked the new brand color.”
Organic · Userflow review on G2: “A Simple, Focused, User Friendly tool”

How we compared

Prices, plans and limits come from each vendor’s own pages, read on the dates below through a US browser session; nothing is taken from memory or from other review sites. Userpilot's were re-checked against screenshots of its live pricing page 19 Oct 2026. Userflow's were re-checked against screenshots of its live pricing page 19 Oct 2026.

Userpilot, pricing page: userpilot.com/pricing/, read 19 Oct 2026
Userpilot, integrations page: userpilot.com/integrations/, read 19 Oct 2026
Userpilot, install page: docs.userpilot.com/developer/installation/web, read 3 Nov 2026
Userflow, pricing page: www.userflow.com/pricing, read 19 Oct 2026
Userflow, home page: www.userflow.com/, read 19 Oct 2026
Userflow, mcp page: www.userflow.com/capabilities/mcp, read 3 Nov 2026
Userflow, signals page: www.userflow.com/flowai/signals/, read 3 Nov 2026
Userflow, team page: help.userflow.com/docs/team-management, read 3 Nov 2026
Userflow, mobile page: help.userflow.com/docs/mobile, read 3 Nov 2026

Userpilot on G2: 4.6 / 5 from 1,023 reviews, read 3 Nov 2026. 1,022 of the 1,023 reviews on G2, every one its filters let us reach, each read and tagged by an AI model against a fixed list of themes.

Userflow on G2: 4.8 / 5 from 125 reviews, read 3 Nov 2026. All 125 reviews on G2, each read and tagged by an AI model against a fixed list of themes.

Feature cells say “Not listed” when a vendor’s pages don’t mention the feature, not that it’s missing. Spotted something out of date? Write to hello@useronboarding.academy.

Userpilot vs Userflow: FAQ

Is Userpilot cheaper than Userflow?

Their entry prices are close but buy different things. Userpilot Starter is $299 / mo for up to 2,000 MAUs and 3 seats, and the page doesn't say whether that's billed monthly or yearly. Userflow Essentials is $300 / mo billed monthly, or $240 a month billed annually, for 1,000 MAUs with unlimited seats, and more MAUs cost from $40 a month per 1,000. One step up, Userpilot Growth is from $849 a month and Userflow Studio $500 a month, or $400 billed annually.

Which has better analytics, Userpilot or Userflow?

Userpilot has more of it: usage trends on every plan, and advanced analytics, event autocapture and session replay on Growth, which by our reading of its plan table covers funnels, retention, paths and custom dashboards. Userflow lists charts, funnels and dashboards, engagement analytics for its flows, checklists and surveys, and metric alerts, with 6 months of history on Essentials and 12 on Studio; for session replay its pricing page points to a LogRocket integration. Analytics is praised in 419 of the 1,022 Userpilot reviews we read and 15 of the 125 Userflow reviews.

Do Userpilot and Userflow work in mobile apps?

Userpilot lists native iOS and Android support, mobile analytics and mobile push under mobile engagement, one of Enterprise's additions, and its plan table reads as offering them as add-ons on Growth. The Userflow pages we read don't mention native mobile apps, and its FAQ says it works best for self-serve, product-led products on the web. Mobile gaps come up in 18 of the 1,022 Userpilot reviews we read and 1 of the 125 Userflow reviews.

How many seats do I get?

Userflow includes unlimited seats on every plan. Userpilot includes 3 on Starter, 15 on Growth and unlimited on Enterprise.

What happens if I go over my MAU limit?

Userflow's Essentials and Studio include 1,000 MAUs and bill more in blocks of 1,000, from $40 a month and dropping to $10 at scale; its pricing page doesn't say whether flows stop when you go over. Userpilot's pricing page doesn't say either: Starter covers up to 2,000 MAUs and Growth runs to 100,000, so ask sales how a higher count is priced.

Can I try them for free?

Neither lists a free plan, and both offer a 14-day free trial without a credit card. Userflow's trial covers Essentials or Studio, whichever you pick, with everything on that plan.

How are their G2 ratings?

Userpilot is rated 4.6 out of 5 from 1,023 reviews and Userflow 4.8 from 125, as read on 3 Nov 2026. Most reviews of both are labelled organic on G2 (987 of the 1,022 Userpilot reviews we read, 108 of the 125 Userflow reviews), but they differ in age: most Userflow reviews were written between 2020 and 2023, most Userpilot reviews in 2024 or later.

How did you compare them?

We read each vendor's pricing page, plus Userpilot's integrations page and Userflow's home page, on 19 Oct 2026 and recorded only what they state, then had an AI model read G2 reviews of both (all 125 of Userflow's, and 1,022 of Userpilot's 1,023, every one G2's filters let us reach) and tag each against a fixed list of themes. The method section above lists every page and date.

Userpilot or Userflow: which should you choose?

How do Userpilot and Userflow differ?

Userpilot

Userflow

Userpilot vs Userflow pricing: what does each cost?

Userpilot vs Userflow features: what can each do?

Where is each one stronger?

Userpilot

Userflow

What do Userpilot and Userflow reviewers say?

Userpilot

Userflow

How we compared

Userpilot vs Userflow: FAQ

More comparisons