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UserOnboarding Academy

Userpilot vs Pendo: which fits your product team?

Both pair product analytics with in-app guides and price by monthly active users. They differ in how you buy and where they run: Userpilot prints its Starter and Growth prices and lets you start a trial yourself, while Pendo quotes every paid plan, arranges its trial through sales and offers a free plan for up to 500 MAUs. Pendo's pages list SDKs for native and cross-platform mobile apps; Userpilot lists native iOS and Android with Enterprise, and its plan table reads as offering them as a Growth add-on.

By Yağmur Çiftçi · Published 22 Oct 2026 · Updated 4 Nov 2026 · How we compared

UserOnboarding Academy isn't owned by Userpilot, Pendo or any other tool compared here. No vendor reviewed this page before publication.

Userpilot

$299 / mo

entry price, Starter, up to 2,000 MAUs and 3 seats; the page does not say whether this is billed monthly or annually

Priced by
Monthly active users (MAUs)
Free plan
Not listed
Free trial
14-day free trial, no credit card required
Paid prices printed
Starter and Growth
Native mobile apps
Enterprise; Growth add-on per its plan table
Session replay
Growth plan and up
G2 rating
4.6 / 5 from 1,023 reviews

Choose Userpilot if

  • you want to see a price before talking to sales: Starter is $299 / mo for up to 2,000 MAUs, Growth from $849 a month
  • you want to start a 14-day trial yourself, without a card or a call
  • you want checklists, a resource center and email in the same tool as your guides: Userpilot lists all three, the last two from Growth
  • you value support: reviewers praise Userpilot's support team in 437 of the 1,022 reviews we read, against 272 of 1,791 for Pendo

Pendo

Custom quote

entry price, Base, Core and Ultimate are 'Request pricing' with custom MAU volume

Priced by
Monthly active users (MAUs) plus the functionality in the plan
Free plan
Free plan: Pendo Free, up to 500 MAUs, with product analytics, in-app guides, Pendo-branded roadmaps and Pendo-branded NPS surveys, unlimited web and mobile app keys
Free trial
30-day free trial of the full platform, arranged through sales
Paid prices printed
None; request pricing
Native mobile apps
SDKs for iOS, Android, React Native, Flutter and more
Session replay
Core and Ultimate; add-on on Base
G2 rating
4.4 / 5 from 1,827 reviews

Choose Pendo if

  • product analytics is the main job: it's the theme Pendo's reviewers praise most (1,393 of the 1,791 we read), and retroactive analytics is on every plan
  • you need guides inside mobile apps: its mobile page lists SDKs for native iOS and Android, React Native, Flutter and more
  • you want to start free: Pendo Free covers up to 500 MAUs with analytics and in-app guides
  • you also guide employees through internal software: Pendo describes an employee-facing version

Userpilot or Pendo: which should you choose?

Pick Userpilot if you want a printed price and a trial you can start yourself: Starter is $299 / mo for up to 2,000 MAUs, Growth is from $849 a month, and the 14-day trial needs no card or call. Pick Pendo if product analytics is the main job, you need guides inside native mobile apps, or you want to start free: Pendo Free covers up to 500 MAUs and its mobile page lists SDKs for iOS, Android, React Native and Flutter, among others, but every paid plan is a quote and the trial goes through sales.

The reviews we read follow the same line. Analytics is Pendo's most-praised theme (1,393 of 1,791) and Userpilot's fourth (419 of 1,022), behind ease of use (590), the support team (437) and flow types (431); Pendo's reviewers praise ease of use in 720. The learning curve is Userpilot's most-named complaint (270) and Pendo's second (428, behind reporting depth at 446), but Pendo's reviewers raise friction with the guide builder and feature tagging (306 against 104) and installs that need developers (119 against 28) more often, while Userpilot's praise its support team more often (437 against 272). 83 of the 1,791 Pendo reviews we read rate it 3 stars or below, against 13 of 1,022 for Userpilot.

How do Userpilot and Pendo differ?

Userpilot

Printed prices, a self-serve trial, and flows, checklists and analytics unlocked plan by plan.

Userpilot builds flows, spotlights, banners, embeds and checklists, with NPS surveys and usage trends on every plan. Starter allows 3 seats, 10 segments and 1 year of data; Growth adds advanced product analytics, event autocapture, the resource center, advanced surveys, 100,000 emails and 5,000 session replays a month, and localization in 5 languages; by our reading of its plan table, funnels, retention, paths and A/B testing start there too. Mobile engagement, including native iOS and Android support, is listed among Enterprise's additions, and the table reads as offering it as a Growth add-on.

Our Userpilot review

Pendo

Product analytics first, with in-app guides on every plan, a free tier and SDKs for mobile apps.

Every Pendo plan, Free included, has product analytics and in-app guides, and Leo (answers to questions in plain language), retroactive analytics and SOC 2, GDPR and HIPAA compliance are listed on all of them. Core adds session replay; Ultimate adds NPS, PMF and CSAT surveys, product discovery and journey orchestration, which are paid add-ons on Base and Core, plus Listen and Data Sync. Its guides page also describes an employee-facing version that runs guides within and across applications.

Our Pendo review

Userpilot vs Pendo pricing: what does each cost?

Userpilot figures read on userpilot.com 19 Oct 2026; Pendo figures read on pendo.io 19 Oct 2026.

UserpilotPendo
Priced byMonthly active users (MAUs)Monthly active users (MAUs) plus the functionality in the plan
Free planNot listedFree plan: Pendo Free, up to 500 MAUs, with product analytics, in-app guides, Pendo-branded roadmaps and Pendo-branded NPS surveys, unlimited web and mobile app keys
Free trial14-day free trial, no credit card required30-day free trial of the full platform, arranged through sales
Entry price$299 / mo, Starter, up to 2,000 MAUs and 3 seats; the page does not say whether this is billed monthly or annuallyCustom quote, Base, Core and Ultimate are 'Request pricing' with custom MAU volume
PlansStarter, Growth, EnterpriseFree, Base, Core, Ultimate
What the plans changeFeatures, seats, segments and data retentionBundled modules and MAU volume
Next plan upGrowth: from $849 / mo, 2,000 MAUs included, up to 100,000Base, Core, Ultimate: request pricing
Over the MAU limitNot stated on the pricing pagePaid plans keep running and a rep gets in touch; on Free, no new guides, NPS surveys or segments
More apps or domainsUnlimited domains on every planNumber of apps doesn't change the price
Paid add-onsHubSpot, Salesforce, mobile and warehouse sync on GrowthSession replay on Base; surveys, discovery and orchestration on Base and Core; Predict; Agent Analytics

Userpilot's page doesn't say whether Starter and Growth are billed monthly or yearly. Pendo prints no paid price; its FAQ says the cost per MAU falls as MAUs grow and that volume and bundle discounts are built in. Pendo counts the unique visitors active in your app over the last 30 days; Userpilot's page doesn't define its MAU count. Userpilot's Growth add-ons are our reading of its plan table, whose ticks didn't render for us.

Userpilot vs Pendo features: what can each do?

CapabilityUserpilotPendo
Product analyticsTrends on Starter; funnels, retention, paths on GrowthAll plans, including Free
Session replayGrowth plan and upCore and Ultimate; add-on on Base
In-app surveys and NPSNPS on all plans; other surveys on GrowthUltimate; add-on on Base and Core; branded NPS on Free
ChecklistsIncludedNot listed
Resource centerGrowth plan and upNot listed
Native mobile appsEnterprise; add-on on GrowthSDKs for iOS, Android, React Native, Flutter and more
Guides in employee-facing appsNot listedIncluded

Feature by feature

A tick means the vendor’s pages list the feature on every plan or name no plan; text names the plan or version they put it on. A dash means the pages we read don’t mention it, which is not proof the product lacks it. “Only differences” keeps the features just one of the two lists.

FeatureUserpilotPendo
Experiences
Product toursIncludedAll plans, including Free (pricing page)
ChecklistsIncludedGuides and Guides Pro (help center); task lists on Guides Pro only
Resource centerGrowth plan and upGuides: one Resource Center with limited modules; Guides Pro: one per app with full access (help center)
LocalizationGrowth plan and upGuides Pro (help center)
Custom CSS and themesGrowth plan and upNot listed
Tooltips and hotspotsIncludedAll plans, including Free (pricing page)
Modals and bannersIncludedGuides and Guides Pro (help center); embedded guides on Guides Pro only
AnnouncementsNot listedIncluded
Feedback
In-app surveysAll plans (NPS); Growth plan and up (surveys)Pendo-branded NPS on Free; NPS, PMF and CSAT on Ultimate, and as an add-on on Base and Core
Targeting and analytics
Segmentation and targetingIncludedIncluded
Product analyticsAll plans (trends); Growth plan and up (advanced)All plans, including Free
Session replayGrowth plan and upCore and Ultimate; add-on on Base
A/B testingGrowth plan and upNot listed
Event trackingAll plans (programmatic events); Growth plan and up (labeled, custom and autocaptured events)Included
AI
MCP serverIncludedIncluded
AI content creationGrowth plan and up (AI guides builder)Guides Pro (help center)
AI insightsGrowth plan and upIncluded
Agent analyticsNot listedAdd-on (any plan)
Platforms and channels
Mobile appsEnterprise; add-on on GrowthIncluded
EmailGrowth plan and upNot listed
Push notificationsEnterprise; add-on on GrowthNot listed
Web appsIncludedIncluded
Integrations
CRM integrationsEnterprise; add-on on GrowthIncluded
Analytics integrationsIncludedIncluded
Support tool integrationsIncludedIncluded
API and webhooksGrowth plan and upIncluded
Data warehouse integrationsEnterprise; add-on on GrowthIncluded
Security and admin
SSOEnterprisePaid add-on
Data hostingGrowth plan and upIncluded
ComplianceIncludedIncluded
Roles and permissionsEnterpriseIncluded

From Userpilot's and Pendo's own pages (pricing, product, integrations and help-center pages), checked 3 Nov 2026. Userpilot's plan table didn't render its ticks for us, only its dashes, so a Userpilot plan level that its plan cards don't state is our reading of where the dashes fall.

Where is each one stronger?

Userpilot

AreaStrengthLimitation
PricingStarter ($299 / mo) and Growth (from $849 a month) are printed, and the 14-day trial needs no card or call.No free plan is listed, and the page doesn't say whether prices are billed monthly or yearly, or what happens over the MAU limit.
EngagementNPS on every plan, and flows and checklists too by our reading of its plan table; the resource center, advanced surveys and 100,000 emails a month on Growth.Starter allows 3 seats, 10 segments and 1 year of data.
PlatformsNative iOS and Android support, mobile analytics and mobile push are listed.Listed among Enterprise's additions, and as an add-on on Growth; mobile session replay is listed as coming soon.
ReviewsEase of use (590 of 1,022 reviews read), support (437), flow types (431) and analytics (419) lead the praise.The learning curve (270), missing features (204) and reporting depth (185) are the most-named complaints.

Pendo

AreaStrengthLimitation
AnalyticsThe most-praised theme (1,393 of 1,791 reviews read); retroactive analytics and Leo are on every plan.Reporting depth is still criticised in 446 reviews, and friction with the guide builder and feature tagging in 306.
PricingPendo Free covers up to 500 MAUs; on a paid plan, going over the MAU limit doesn't interrupt service.No paid price is printed; Base, Core and Ultimate are quoted, and the 30-day trial is arranged through sales.
PlatformsSDKs for native iOS and Android, React Native, Flutter, SwiftUI, Jetpack Compose, MAUI and Compose Multiplatform.Its mobile page says supported capabilities vary by framework; 47 of the 1,791 reviews we read name a mobile gap.
ReviewsGuides and other flow types (862) and ease of use (720) follow analytics in the praise.Reporting depth (446) and the learning curve (428) are the most-named complaints, and 119 reviews say installation needs developers.

What do Userpilot and Pendo reviewers say?

Userpilot

4.6

1,023 reviews on G2 · read 3 Nov 2026

Reviewers most often praise ease of use (590 of 1,022 reviews), the support team (437), the flow types such as tours, tooltips and checklists (431) and analytics (419). The criticisms named most are the learning curve and hard-to-find settings (270), missing features (204) and reporting and analytics depth (185), while 135 reviews name no dislike.

G2’s star split

  • 5 stars790 reviews
  • 4 stars220 reviews
  • 3 stars12 reviews
  • 2 stars1 reviews
  • 1 stars0 reviews

G2 counts a 4.5 with the 5-star reviews.

Where the reviews we read came from

  • Organic 987
  • Invited by G2 34
  • G2 charity campaign 1
  • Incentivized 46

Praised for

  • Easy to use590/1,022 reviews
  • Customer support and success team437/1,022 reviews
  • Flow types: tours, tooltips, checklists, modals431/1,022 reviews
  • Analytics and product insights419/1,022 reviews
  • Builds flows without developers291/1,022 reviews

Criticised for

  • Learning curve, hard-to-find settings270/1,022 reviews
  • Missing features204/1,022 reviews
  • Reporting and analytics depth185/1,022 reviews
  • Builder or browser-extension friction104/1,022 reviews
  • Bugs and glitches81/1,022 reviews

135 of 1,022 name no dislike at all.

1,022 of the 1,023 reviews on G2, every one its filters let us reach, each read and tagged by an AI model against a fixed list of themes. Written 2018–2026; 168 in the year before 3 Nov 2026.

Pendo

4.4

1,827 reviews on G2 · read 3 Nov 2026

Reviewers praise Pendo most for its analytics and product insights (1,393 of 1,791 reviews), then its guides, tooltips and other flow types (862) and ease of use (720). They criticise most the depth of its reporting and analytics (446), then its learning curve and hard-to-find settings (428), missing features (362) and friction with the guide builder and feature tagging (306).

G2’s star split

  • 5 stars1,254 reviews
  • 4 stars490 reviews
  • 3 stars57 reviews
  • 2 stars11 reviews
  • 1 stars15 reviews

G2 counts a 4.5 with the 5-star reviews.

Where the reviews we read came from

  • Invited by G2 for Pendo 899
  • Invited by Pendo 256
  • G2 charity campaign 255
  • Organic 141
  • Invited by G2 120
  • In-app prompt 119
  • G2 thank-you page 1
  • Incentivized 1,526

Praised for

  • Analytics and product insights1,393/1,791 reviews
  • Flow types: tours, tooltips, checklists, modals862/1,791 reviews
  • Easy to use720/1,791 reviews
  • In-app surveys and NPS400/1,791 reviews
  • Targeting and segmentation293/1,791 reviews

Criticised for

  • Reporting and analytics depth446/1,791 reviews
  • Learning curve, hard-to-find settings428/1,791 reviews
  • Missing features362/1,791 reviews
  • Builder or browser-extension friction306/1,791 reviews
  • Price and plan structure148/1,791 reviews

133 of 1,791 name no dislike at all.

1,791 of the 1,827 reviews on G2, every one its filters let us reach, each read and tagged by an AI model against a fixed list of themes. Written 2016–2026; 259 in the year before 3 Nov 2026.

How we compared

Prices, plans and limits come from each vendor’s own pages, read on the dates below through a US browser session; nothing is taken from memory or from other review sites. Userpilot's were re-checked against screenshots of its live pricing page 19 Oct 2026. Pendo's were re-checked against screenshots of its live pricing page 19 Oct 2026.

Userpilot on G2: 4.6 / 5 from 1,023 reviews, read 3 Nov 2026. 1,022 of the 1,023 reviews on G2, every one its filters let us reach, each read and tagged by an AI model against a fixed list of themes.

Pendo on G2: 4.4 / 5 from 1,827 reviews, read 3 Nov 2026. 1,791 of the 1,827 reviews on G2, every one its filters let us reach, each read and tagged by an AI model against a fixed list of themes.

Feature cells say “Not listed” when a vendor’s pages don’t mention the feature, not that it’s missing. Spotted something out of date? Write to hello@useronboarding.academy.

Userpilot vs Pendo: FAQ

Is Userpilot cheaper than Pendo?

Printed prices can't settle it above Pendo's free tier. Pendo Free costs nothing for up to 500 MAUs, but Base, Core and Ultimate are all quoted on request; Userpilot lists no free plan and prints Starter at $299 / mo for up to 2,000 MAUs and Growth from $849 a month. Pendo's FAQ says the cost per MAU falls as you add more, and that the number of apps you track doesn't change the price.

Can I try Userpilot or Pendo for free?

Pendo has a free plan, Pendo Free, for up to 500 MAUs with product analytics, in-app guides and Pendo-branded NPS surveys and roadmaps, plus a 30-day trial of the whole platform that you arrange through sales. Userpilot lists no free plan; its 14-day trial needs no credit card and starts from the pricing page.

Which has better analytics, Userpilot or Pendo?

Both are built around it. Pendo has product analytics on every plan, Free included, with retroactive analytics from the day you install and Leo for questions in plain language; session replay comes with Core and Ultimate. Userpilot has usage trends on Starter; Growth adds advanced analytics, event autocapture and session replay, and by our reading of its plan table that covers funnels, retention, paths and custom dashboards. Analytics is praised in 1,393 of the 1,791 Pendo reviews we read and 419 of 1,022 for Userpilot, and reporting depth is criticised in 446 and 185.

Do Userpilot and Pendo work in mobile apps?

Pendo's mobile page lists SDKs for native iOS and Android, React Native, Flutter, SwiftUI, Jetpack Compose, MAUI and Compose Multiplatform, covering analytics, session replay, feedback and guides, and says capabilities vary by framework; Pendo Free includes mobile app keys. Userpilot lists native iOS and Android support, mobile analytics and push under mobile engagement, one of Enterprise's additions, and its plan table reads as offering them as add-ons on Growth. Mobile gaps come up in 47 of the 1,791 Pendo reviews we read and 18 of the 1,022 Userpilot reviews.

Which is easier to use?

Reviewers lean towards Userpilot, with a caveat. Ease of use is praised in 590 of the 1,022 Userpilot reviews we read and 720 of 1,791 for Pendo, and Pendo's reviewers name friction with the guide builder and feature tagging (306 against 104) and installs that need developers (119 against 28) more often. But the learning curve is Userpilot's top complaint and Pendo's second, and comes up in a larger share of Userpilot's reviews (270 of 1,022, against 428 of 1,791).

What happens if I go over my MAU limit?

On a paid Pendo plan, nothing stops: its pricing FAQ says functionality keeps running and an account rep gets in touch about whether the contract needs adjusting. On Pendo Free, going over 500 MAUs means you can't create new guides, NPS surveys or segments until you upgrade. Userpilot's pricing page doesn't say.

How are their G2 ratings?

Userpilot is rated 4.6 out of 5 from 1,023 reviews and Pendo 4.4 from 1,827, as read on 3 Nov 2026. The reviews behind them were gathered differently: 987 of the 1,022 Userpilot reviews we read are labelled organic on G2, against 141 of the 1,791 Pendo reviews, whose largest groups are labelled 'G2 invite on behalf of seller' (899), 'Seller invite' (256) and 'G2 Gives Campaign' (255). The source chips above show the split.

How did you compare them?

We read Userpilot's pricing and integrations pages and Pendo's pricing, in-app guides, mobile and integrations pages on 19 Oct 2026 and recorded only what they state, then had an AI model read every G2 review of each that G2's filters let us reach (1,022 of Userpilot's 1,023, and 1,791 of Pendo's 1,827) and tag each against a fixed list of themes. The method section above lists every page and date.

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