Hotspot
SendGrid’s new feature announcement hotspots are sure to get attention
SendGrid marks a new automation trigger with a hotspot in its sidebar, which opens a short tooltip with a link to try it.
At the time of the screenshot, SendGrid announced an update to Automations with a hotspot: a small purple dot beside Automations in the Marketing section of its sidebar. Pointing at it opens a dark tooltip: "More to love from Automation… You can now trigger automations when your contacts join a segment! Check it out." The rest of the dashboard stays as it is, with no overlay or modal.
Why it works
- A calm hotspot: the dot is small and sits quietly beside the menu item, rather than a big, non-stop pulsing beacon that would annoy users.
- Concise copy: one heading and one sentence say what’s new, with "Check it out" as the call to action and nothing else.
- No need for a close button: the tooltip is short and opens only when users point at the hotspot, so there’s nothing to dismiss.
More on this pattern: UI hotspots and new feature onboarding.
