SendGrid uses a hotspot to introduce automation to its users in a quick and easy way. The hotspot pulses next to the new feature then the users are shown a tooltip explaining the update.
✅ Non-aggressive hotspot - SendGrid uses a non-aggressive hotspot to introduce its new feature rather than a big, non-stop pulsing one that will annoy the users.
✅ Concise copy - SendGrid keeps it short and simple in the copy of the tooltip. It has a clear call to action and no unnecessary information.
✅ No need for close button - Sendgrid’s announcement is pretty short and so is the tooltip. So, there is no reason to pinpoint a tiny close button.
