Canva’s contextual tooltips meet users where they are

At the time of the screenshot, Canva announced Magic Design with a contextual tooltip placed inside the editor’s Design panel, just above the presentation templates. The card carries the Magic Design icon, the line "By Canva", one sentence ("Describe the presentation you want, and we’ll write and design a draft for you instantly.") and a close button. Users meet it when they open the panel to look for a template, not before.

Why it works

• Contextual: the card sits in the template panel, where a tool that drafts a whole presentation is most relevant.
• Short copy: one friendly sentence and a recognisable icon make the card quick to take in.
• Non-disruptive: it doesn’t pop up over the canvas. It sits in a panel users opened themselves and closes with one click.

The card leads into the announcement modal shown in Canva’s new feature announcement modal. More on this pattern: contextual onboarding and tooltips.