UserOnboarding.Academy is a non-commercial community. It is free and will remain free.

20 Best User Onboarding Tools - Categorized and Reviewed For Your Needs

Picture this: You have created a wonderful digital product, and now you want the world to know about it. You get a single opportunity that you cannot afford to waste in order to seize the attention of your audience, leaving a permanent impression on them.
Category
Written by
Serra Alban
Published on
February 22, 2023

Can you imagine how wonderful it would be for me to confess to you that there are piles and piles of equipment all lined up together waiting to turn this special time in your life into something you will remember for your entire lifetime and beyond?

And now, can you imagine how wonderful it would be for me to confess to you that there are piles and piles of equipment all lined up together waiting to turn this special time in your life into something you will remember for your entire lifetime and beyond? 

Therefore, it is about time you prepare yourself for the revelations that will change your users into loyal customers.

Let's begin the enchantment! But first, let’s understand what is a user onboarding tool.

What are User Onboarding Tools?

User onboarding tools help introduce and orient new users to a product or a service. Designed to facilitate first-time users’ understanding of what a particular product is about, these tools support them through the various stages including providing them with tips, guidelines, and relevant documents. 

Examples of user onboarding tools comprise of in app guide, video tutorial, user’s response, email correspondence, behavior analysis, and resource information. 

In fact, their final objective revolves around attracting users, minimizing hurdles as well as ensuring excellent first experiences that keep users satisfied for life.

But how can you ensure a seamless onboarding process for your users? The answer lies in using the right user onboarding tools.

Here’s a list of all the user onboarding tools in this post:

So, let's dive in and explore these user onboarding tools to elevate your user experience.

Our Top Picks from each User Onboarding Tools Category

1. In-App User Onboarding Tools: UserGuiding & Intercom

UserGuiding

userguiding homepage

UserGuiding is a versatile in-app user onboarding tool that allows you to create interactive and personalized onboarding experiences. 

It offers a user-friendly interface and a range of features, including onboarding checklists, tooltips, and product tours. 

What sets UserGuiding apart is its segmentation capabilities, which enable you to target specific user groups for tailored onboarding experiences. 

With analytics, you can track user engagement and optimize your onboarding process over time.

Pros

  • Interactive Onboarding: UserGuiding excels at creating interactive onboarding experiences, including checklists, tooltips, and product tours, making it easier for users to get started.
  • Segmentation: The tool allows you to target specific user groups for tailored onboarding, enhancing user engagement.
  • Analytics: UserGuiding provides analytics for tracking user engagement and optimizing your onboarding process over time.

Cons

  • Learning Curve: Users may need some time to familiarize themselves with the tool's features and capabilities.

Intercom

intercom homepage

Intercom is a customer messaging platform with robust in-app onboarding capabilities. While it's known for its communication features, Intercom also excels in guiding users through your product. 

You can send targeted messages, automate onboarding flows, and provide real-time assistance through chat. 

Intercom's integration capabilities allow you to connect it with other tools to create a seamless onboarding experience.

Pros

  • Communication Features: Intercom is a robust customer messaging platform with in-app onboarding capabilities, making it a great choice for real-time user assistance.
  • Automation: You can automate onboarding flows and provide personalized messages to users.
  • Integration: Intercom seamlessly integrates with other tools, enhancing its capabilities.

Cons

  • Complexity: Managing complex onboarding workflows may require some level of expertise.

2. Video Onboarding Tools: Demio & Wistia

Demio

demio homepage

Demio is a webinar platform that can be used for video onboarding. 

It's perfect for businesses looking to host live onboarding webinars, product demos, or training sessions. 

Demio offers interactive features like polls, Q&A sessions, and automated replays. 

With its analytics, you can measure attendee engagement and improve your onboarding content.

Pros

  • Webinar Capabilities: Demio is ideal for hosting live onboarding webinars, product demos, and training sessions, fostering real-time engagement.
  • Interactive Features: It offers features like polls, Q&A sessions, and automated replays to enhance user participation.
  • Analytics: Demio provides analytics to gauge attendee engagement and improve onboarding content.

Cons

  • Webinar-Specific: While great for webinars, Demio may not be the best choice for other onboarding formats.

Wistia

usertesting homepage

Wistia is a video hosting platform that provides robust video onboarding solutions. 

You can create engaging onboarding videos, add interactive elements, and customize the player's appearance to match your brand. 

Wistia's analytics offer insights into viewer engagement, helping you refine your onboarding video strategy.

Pros

  • Video Hosting: Wistia is a comprehensive video hosting platform, allows you to create engaging onboarding videos with ease.
  • Customization: You can customize the video player's appearance to match your brand, ensuring a seamless user experience.
  • Analytics: Wistia provides insights into viewer engagement for refining your onboarding video strategy.

Cons

  • Video-Centric: Wistia's primary focus is video hosting, which may limit its suitability for other types of onboarding.

3. User Feedback Tools: FullStory & Usertesting

FullStory

fullstory homepage

FullStory is a user behavior analytics tool that offers session replay and heatmaps, making it an excellent choice for gathering user feedback. 

By watching session replays, you can identify friction points in your onboarding process and make data-driven improvements. 

FullStory also provides funnels and conversion analysis to track user progress.

Pros

  • User Behavior Insights: FullStory offers session replay and heatmaps for understanding user behavior during onboarding.
  • Friction Identification: By watching session replays, you can identify friction points in the onboarding process, aiding in improvement.
  • Conversion Analysis: FullStory provides funnels and conversion analysis to track user progress and identify drop-offs.

Cons

  • Complex Data: FullStory's abundance of data may require time to parse and act upon effectively.

Usertesting

usertesting homepage

Usertesting is a platform that lets you collect valuable feedback from real users. 

You can create targeted tests and surveys to gather insights on your onboarding process. 

Usertesting's panel of users can provide detailed feedback on their experiences, helping you uncover pain points and usability issues.

Pros

  • Real User Feedback: Usertesting allows you to gather feedback from real users through targeted tests and surveys, offering invaluable insights.
  • Detailed Feedback: The platform's panel of users can provide in-depth feedback, helping you uncover usability issues.
  • Usability Testing: Usertesting specializes in usability testing, making it an excellent choice for enhancing the user experience.

Cons

  • Cost: Depending on the number of tests and users, Usertesting can be relatively expensive.
  • Resource-Intensive: It may take some time to set up and manage tests effectively.

4. Email User Onboarding Tools: Customer.io & Drip

Customer.io

customer.io homepage

Customer.io is an email marketing automation tool with a focus on user onboarding. 

It enables you to send personalized, behavior-triggered emails to guide users through your product. 

Customer.io's segmentation and A/B testing features allow you to tailor your email campaigns for maximum effectiveness.

Pros

  • Behavior-Triggered Emails: Customer.io allows you to send behavior-triggered emails, guiding users through the onboarding journey.
  • Segmentation: The tool's segmentation and A/B testing capabilities enable personalized onboarding campaigns.
  • Analytics: Customer.io offers analytics for tracking email engagement and conversion rates.

Cons

  • Learning Curve: Setting up complex email campaigns may require some time and expertise.

Drip

drip homepage

Drip is another email marketing platform that excels in user onboarding. 

It offers advanced automation, tagging, and personalization features. 

You can create drip email campaigns to nurture users and guide them through different stages of onboarding. 

Drip's analytics help you track email engagement and conversion rates.

Pros

  • Automation and Personalization: Drip offers advanced automation, tagging, and personalization features, ideal for nurturing users through various onboarding stages.
  • Drip Campaigns: You can create drip email campaigns for continuous user engagement during onboarding.
  • Analytics: Drip's analytics help you track email engagement and conversion rates for refined user guidance.

Cons

  • Complexity: Managing advanced automation may require some level of expertise.

5. User Behavior Analytics Tools: Freshpaint & Heap

Freshpaint

freshpaint homepage

Freshpaint is a user behavior analytics tool that allows you to track user interactions within your application. It's particularly useful for understanding how users navigate your product during onboarding. Freshpaint's event tracking and user segmentation features help you uncover insights that can inform your onboarding strategy.

Pros

  • User Interaction Tracking: Freshpaint allows you to track user interactions within your application, providing valuable insights for optimizing onboarding.
  • Event Tracking: The tool's event tracking capabilities enable you to measure specific actions taken during the onboarding process.
  • User Segmentation: Freshpaint helps you segment users, ensuring that onboarding experiences are tailored to different groups.

Cons

  • Integration Requirements: Freshpaint may require integration with other tools to achieve full functionality.

Heap

heap homepage

Heap is a powerful user analytics tool that captures every interaction on your website or app. It provides a visual interface for exploring user behavior data, making it easy to identify drop-off points in your onboarding process. Heap's event tracking and funnel analysis enable you to optimize user journeys.

Pros

  • Comprehensive Analytics: Heap captures every interaction on your website or app, providing a wealth of data for understanding user behavior.
  • Visual Interface: The tool offers a visual interface for exploring user behavior data, simplifying the process of identifying drop-off points.
  • Funnel Analysis: Heap's funnel analysis helps you optimize user journeys and improve the onboarding process.

Cons

  • Data Overload: The abundance of data may require careful interpretation to be actionable.

6. Knowledge Base & Resource Center Tools: Helpshelf & Zendesk

Helpshelf

helpshelf homepage

Helpshelf is a knowledge base integration tool that consolidates content from various sources into a single widget. This widget can be embedded into your product, offering users easy access to relevant documentation and resources during onboarding. Helpshelf's customization options ensure a seamless match with your product's design.

Pros

  • Knowledge Base Integration: Helpshelf consolidates content from various sources into a single widget, making it easier for users to access relevant documentation during onboarding.
  • Customization: The widget can be customized to seamlessly match your product's design.
  • User Accessibility: Helpshelf ensures that users have easy access to important resources during onboarding.

Cons

  • Customization Complexity: Extensive customization may require some technical expertise.

Zendesk

zendesk homepage

Zendesk is a customer support platform that includes a knowledge base feature. It allows you to create and manage articles, FAQs, and guides to assist users during onboarding. Zendesk's robust search and categorization capabilities ensure users can quickly find the information they need.

Pros

  • Knowledge Base Management: Zendesk's knowledge base feature allows you to create and manage articles, FAQs, and guides for user assistance.
  • Search Functionality: The tool offers robust search and categorization capabilities, helping users quickly find the information they need.
  • User Accessibility: Zendesk ensures that users can easily access knowledge resources during onboarding.

Cons

  • Complexity: Setting up and managing a comprehensive knowledge base may require some effort.

Other Top User Onboarding Tools

In addition to our top picks in each category, here are some more notable user onboarding tools that deserve mention:

13. WalkMe

WalkMe is a digital adoption platform that offers in-app guidance and tutorials. It's designed to help users learn and navigate your application in real-time. WalkMe's analytics provide insights into user behavior, allowing you to continuously improve your onboarding process.

Pros

  • In-App Guidance: WalkMe offers in-app guidance and tutorials, allowing users to learn and navigate your application in real-time.
  • Behavior Analytics: The tool provides insights into how users interact with your product, enabling you to enhance onboarding.
  • Real-Time Assistance: WalkMe ensures users have access to guidance when they need it during onboarding.

Cons

  • Complexity: Creating and managing in-app guidance may require some expertise.

14. Pendo

Pendo is a product analytics and user engagement platform that offers in-app guides and surveys. It helps you understand how users interact with your product and provides tools to enhance the onboarding experience based on data-driven insights.

Pros

  • Product Analytics: Pendo provides product analytics and user engagement capabilities for enhancing onboarding.
  • In-App Guides: The tool allows you to create in-app guides and surveys to improve user navigation.
  • Data-Driven Improvements: Pendo's analytics help you refine your onboarding process based on user behavior.

Cons

  • Learning Curve: Pendo's advanced features may take some time to master.

15. Appcues

Appcues specializes in creating in-app user onboarding experiences without requiring code changes. It offers a user-friendly interface to design onboarding flows, tooltips, and modals. Appcues' analytics help you measure the impact of your onboarding efforts.

Pros

  • In-App User Onboarding: Appcues specializes in creating in-app onboarding experiences without the need for code changes.
  • User-Friendly Interface: You can design onboarding flows, tooltips, and modals using a user-friendly interface.
  • Analytics: Appcues' analytics help you measure the impact of your onboarding efforts.

Cons

  • Limited Customization: Extensive customization may be limited without coding expertise.

16. Chameleon

Chameleon is a product tour and onboarding platform that enables you to create personalized user experiences. It offers segmentation, A/B testing, and analytics to optimize your onboarding for different user groups.

Pros

  • Personalized User Experiences: Chameleon empowers you to create personalized user experiences with in-app guidance.
  • Segmentation and A/B Testing: The tool offers segmentation and A/B testing capabilities to tailor onboarding experiences.
  • Data-Driven Insights: Chameleon's analytics help you optimize onboarding for different user groups based on data-driven insights.

Cons

  • Initial Setup: Implementing personalized onboarding may require some effort.

17. Whatfix

Whatfix is a digital adoption platform that provides in-app guidance and self-help resources. It offers features like flows, beacons, and surveys to enhance user onboarding. Whatfix's analytics help you assess the effectiveness of your onboarding content.

Pros

  • Digital Adoption: Whatfix is a digital adoption platform that provides in-app guidance and self-help resources.
  • Interactive Features: The tool offers flows, beacons, and surveys to enhance user onboarding.
  • Analytics: Whatfix's analytics help you assess the effectiveness of your onboarding content.

Cons

  • Complexity: Creating in-app guidance and interactive features may require some expertise.

18. Userpilot

Userpilot is a product adoption platform that enables you to create interactive onboarding flows and gather user feedback. It offers segmentation and personalization options to tailor onboarding experiences to different user segments.

Pros


  • Product Adoption: Userpilot is a product adoption platform for creating interactive onboarding flows and gathering user feedback.
  • Segmentation: The tool offers segmentation and personalization options to tailor onboarding experiences.
  • Data-Driven Improvements: Userpilot's analytics help you optimize the onboarding process based on user behavior.

Cons

  • Initial Setup: Setting up and managing interactive onboarding flows may require some effort.

19. Intro.js

Intro.js is an open-source library for creating step-by-step product tours. While it requires development skills to implement, it provides flexibility in designing custom onboarding experiences.

Pros

  • Open-Source: Intro.js is an open-source library for creating step-by-step product tours.
  • Customization: While requiring development skills, it offers flexibility in designing custom onboarding experiences.
  • Cost-Efficient: Being open-source, Intro.js is a cost-efficient option for creating product tours.

Cons

  • Development Skills: Using Intro.js effectively may require development skills for implementation.

In Summary

The process of selecting appropriate user onboarding tools should be well considered in order to present a smooth and exciting onboarding experience.

Each of the tools outlined above have their own strengths and weaknesses.

It is important to always bear in mind that it is vital for any good user onboarding practice that its success is achieved continuously and over time. 

Always track what your users are doing, collect feedback, and apply all these things to your onboarding strategy to make sure that it suits your customers. 

Appropriate user onboarding can also help lay a foundation for sustainable customer relations and success.

Choose wisely, and welcome your users with a memorable and effective onboarding experience.

Other Blog Posts

See All