Zoho uses a novelty widget in introducing its new feature, guided communications. The widget features an onboarding video, a button to access the feature directly, and another feature for an interactive guide.

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Why it’s great:

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✅ Unique onboarding - Using a unique onboarding widget designed specifically for the task of onboarding gives Zoho the edge in getting their users’ attention and increasing completion rates.

✅ Video onboarding - Utilizing videos in onboarding users gives Zoho the opportunity to offer visual content that will keep users engaged more easily.

✅ Different options - Since Zoho uses a button for video onboarding, another for an interactive guide, and another for directly viewing the feature, users feel cared for.

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