User onboarding
VSCO’s campaign modal pitches the cool new features first
VSCO pitches two new presets in three photo-led slideouts, and only the last one asks users to try a paid membership.
VSCO, the photo editing app, runs a promotional campaign as a series of three slideout modals in its Studio. At the time of the screenshots, the first introduces two new cross-processed presets, KA3X and FR4X, over a large sample photo. The second and third show what each preset does (KA3X for surreal scenery, "Bold portraits with FR4X"), each with its own photo and one sentence. The first two have a Next button; only the third swaps it for "Try Membership". Every slideout has a Dismiss link.
Why it works
- Photos as the pitch: for a photography app, a sample image says more about a preset than any description, and each slideout gives most of its space to one.
- Interest before the ask: two slideouts build curiosity about the presets, so by the time "Try Membership" appears, you already know what you'd be paying for.
- Good timing: the campaign appears in the Studio, where you edit photos and where the presets would be used, so the offer arrives in the right context.
More on this pattern: how companies use UI modals and new feature onboarding.
