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UserOnboarding Academy

Product Tours · Built with WalkMe

Typeform’s product tour is super laid-back

Typeform opens its product tour with a relaxed modal that promises a quick look at the highlights and makes saying no just as easy.

Typeform modal, Take a moment to get comfortable, with a doodle and No thanks and Show me the highlights buttons

At the time of the screenshot, Typeform began its product tour with a modal over the form builder. A small hand-drawn doodle of two people sits above the heading "Take a moment to get comfortable" and two friendly lines: Typeform would love to show you around, it’ll be fast, and you’ll see where the useful features are. The main button reads "Show me the highlights", with a No thanks button beside it and a close icon in the corner.

Typeform modal, Take a moment to get comfortable, with a doodle and No thanks and Show me the highlights buttons

Why it works

  • Friendly and understanding: the heading invites users to settle in before anything is asked of them, a calmer start than most tours.
  • Good copy: "Show me the highlights" instead of "Start the tour" promises something short that covers only the important parts.
  • A skip option that’s easy to find: No thanks is a full-size button next to the main one, on top of the close icon, which keeps frustration low for anyone who doesn’t want the tour.

More on this pattern: product tours and onboarding UX writing. This tour is listed as built with WalkMe; see the WalkMe review.