User onboarding
Spotify’s mobile campaign banner appears at the best time possible
Spotify shows a referral banner on the profile page, where users already think about friends, inviting them to give someone free Premium.
At the time of the screenshot, Spotify’s mobile app showed a campaign banner at the top of the user’s profile page, the page that lists followers and the accounts they follow. On a deep red background, "Good people deserve free Premium." leads into two lines inviting users to give someone special ad-free listening, with the friend getting two months free. An Invite a friend button, small print on who qualifies and a close button complete it.
Why it works
- Right place, right time: the profile page is where users see who they follow and who follows them, a natural moment to think of a friend who isn’t on Spotify yet.
- Good copy: the heading flatters the reader, the offer fits in one line, and the small print sits below so it doesn’t crowd the pitch.
- Non-disruptive design: the banner is large for its kind, as banners on mobile tend to be, but it sits above the page and closes with one tap, so it never blocks what the user came to do.
More on this pattern: mobile app onboarding and onboarding UX writing.
