Modal · Feature discovery
Spotify takes every chance to show off features
Spotify uses Valentine's Day to promote Blend with a heart-themed modal whose Blend Now button opens an invite screen for a shared playlist.
Screenshot added to the library in February 2023; its exact capture date wasn’t recorded, and the product may look different today. Write-up reviewed 22 Oct 2026.
At the time of the screenshot, Spotify's mobile app showed a feature promotion modal around Valentine's Day for Blend, its shared-playlist feature. A red heart sits above the headline "Does your Valentine have good taste?" and one line: "See if you're a musical match by creating a Blend with your boo." The Blend Now button opens the Create a Blend screen, which explains the feature (invite up to 10 friends to a shared playlist built from everyone's tastes) and offers an Invite button. A Dismiss link sits below the modal.
Why it works
✅ Timed to an event: Blend already existed, but Valentine's Day gives users a reason to try a feature built for two people's music tastes.
✅ Clean design: a cream card, a single red heart and one button keep the modal minimal, in line with Spotify's style.
✅ Details on the next screen: the modal sells the idea in two lines. How Blend works, and what others in a Blend can see, waits on the screen users reach by tapping Blend Now.
More on this pattern: UI modals and product adoption.
