Slack prompts users with a new feature tooltip featuring a gif and a two-option preference setting. The new feature is showcased in detailed using the gif.

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Why it’s great:

✅ Simple design - The tooltip is small, has short copy, and is a single step onboarding, making it simple and digestible even out of context.

✅ Cool gif - The gif featured on the tooltip makes it easier to get users to understand how exactly the new feature functions.

✅ Engaging copy - The copy at the top of the tooltip that reads “want a simpler bar?” is a good example of copy that draws attention.