Though exit modals don’t appear like they ought to be a part of the user onboarding process, they might actually be the very start of it. In this particular case, we see ProductLed use an exit modal for users leaving the website, reminding them to enroll for the website’s next live cohort.

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Why it’s great:

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✅ Great copy - In terms of copy and formatting, ProductLed does an outstanding job. By usingthe black and yellow theme of the website to their advantage, they make a great job of bolding and highlighting the important bits on the already concise copy.

✅ Engaging with countdown widget - Using a live or interactive widget is always engaging, and in this case, it becomes even more engaging since a countdown is just the right element to use for a time-sensitive event.

✅ The right UX patterns utilized - Using an announcement bar at the top while the website visitors browse the website and using an exit modal as they leave is a great way of familiarizing the visitors with an idea and going for it after a while.