Pinterest’s permission pop-up is human

Pinterest’s permission pop-up is human

Pinterest sends a permission pop-up to users asking them to allow a tracking option. Then it is made clear that allowing tracking isn’t as intimidating as it sounds.

Pinterest sends a permission pop-up to users asking them to allow a tracking option. Then it is made clear that allowing tracking isn’t as intimidating as it sounds.



Why it’s great:


Human talk - Pinterest’s permission pop-up’s power comes from its human talk that makes sure to explain instead of state like regular permission pop-ups. By talking directly to the users, it clears up any confusion regarding the permission.


Engaging images - The illustrations behind and the emojis within the text make the pop-up a fun one, as well as the icons next to the texts below.


Clear CTA button - Even though the copy on the button reads a simple “next”, it pops up because of its color and becomes a clear call to action.