Pinterest’s signup onboarding is short and to-the-point

Pinterest’s signup onboarding is short and to-the-point

Pinterest has a signup onboarding of three simple steps. In the first step, the user is asked an email address, on the second step, the user is asked what gender they are, and in the final step, they are asked to pick their interests on Pinterest.


Pinterest has a signup onboarding of three simple steps. In the first step, the user is asked an email address, on the second step, the user is asked what gender they are, and in the final step, they are asked to pick their interests on Pinterest.

pinterest signup flow
pinterest user signup flow
pinterest user onboarding



Why it’s great:


Short and simple - Pinterest keeps it short and simple, asking only the necessary questions and giving only enough options. This minimalistic onboarding is appreciated greatly by users since it not only saves time but also doesn’t require great focus.

Progress bar - The progress bar as well as a progress marker makes the onboarding more navigable and bearable for users. 

Laser-focused on personalization - Almost all three steps of the onboarding aims to bring out a personalized experience for the user rather than learning which is a great feature since users might see more benefit in it.