Signup flow · Personalisation
Pepapp’s sign-up and user segmentation is personalized and quick
Pepapp's mascot asks for a name and birthday, then account details, then what the user wants from the app, in a friendly four-screen signup.
Screenshot added to the library in October 2022; its exact capture date wasn’t recorded, and the product may look different today. Write-up reviewed 22 Oct 2026.
At the time of the screenshots, Pepapp, a menstrual cycle tracking app, combined signup and user segmentation in four screens, each topped by its smiling bird mascot. It opens with "Hi, honey! I am Pepapp" and asks for the user's name, then their birthday ("to make the predictions better"). Next comes the email and password screen, with Apple, Google and Facebook alternatives. The last screen asks "What do you want?" with three goals (track my period, get pregnant, track my pregnancy), each with a line of encouragement.
Why it works
✅ Friendly mascot: the same cheerful face on every screen makes form-filling feel like a conversation.
✅ Personal tone: the app asks for the user's name first and uses warm, affirming copy throughout ("Congratulations! I will be by your side").
✅ Signup in the middle: account creation sits between the personal questions, so the paperwork is over quickly and the flow ends on the user's own goal.
More on this pattern: personalised onboarding and mobile app onboarding.
