Pepapp, a menstrual cycle tracking app gets users to signup in four steps while also segmenting them to use the app right from the start. The mascot of the app is a friendly face on the UI while the users are prompted with questions that will help personalize their experience.
✅ Fun mascot - The mascot of the app automatically makes the UI more friendly and fun to use.
✅ Personalized feel - With copy written specifically using affirming and friendly copy and the first step that asks for the users’ names, Pepapp is a very personal-feeling app.
✅ Signup in the middle - By getting users to signup before completing the segmentation, Pepapp gets paperwork out of the way and returns to focusing on the user right away.