LinkedIn’s case-specific survey helps make users feel cared for

LinkedIn’s case-specific survey helps make users feel cared for

Inside LinkedIn’s feed, users are prompted with a survey asking them how respectful and welcoming the feed is.

Inside LinkedIn’s feed, users are prompted with a survey asking them how respectful and welcoming the feed is. The survey has five options, and there is a reassurance at the very bottom stating that the answers won’t be shared with the users’ network. 

Why it’s great:

Good wording of the title - LinkedIn’s survey title says “we want to hear from you” which is a very encouraging way of asking a question. This helps users feel more empowered in their contribution to the survey.

Not intrusive at all - Because the survey is disguised as another post on the users’ feed, LinkedIn’s survey is possibly the least intrusive type of surveying one could come across.

Kept short for maximum participation - The question and the rest of the copy are pretty short for a survey and thus maximize the participation rates. This is a good practice also because it makes it easier to understand when the copy is concise as such.