User onboarding
LinkedIn’s case-specific survey helps make users feel cared for
LinkedIn places a one-question survey card in the feed, asking users on a five-point scale whether today's conversations feel respectful and welcoming.
At the time of the screenshot, LinkedIn ran an in-feed survey that looked like any other card between posts. Headed "We want to hear from you", it asks users to rate one statement ("The conversations in my feed today feel respectful and welcoming.") on a five-point scale from Disagree to Agree, then Submit. A line at the bottom reassures: "Your response won't be shared with your network."
Why it works
✅ Inviting title: "We want to hear from you" frames the survey as LinkedIn listening, not LinkedIn asking for a favour, which makes answering feel worthwhile.
✅ Barely intrusive: the survey sits in the feed like a post, so users who don't want to answer simply scroll past it.
✅ Short and private: one statement, five choices and a privacy note make it quick to answer and easy to trust.
More on this pattern: in-app survey types and building user trust.
