Signup flow · Personalisation
Kahoot’s signup onboarding and user segmentation are on-brand
The Kahoot! app segments new users with questions styled as quiz answers, shows a progress bar throughout and lets them create an account later.
Screenshot added to the library in October 2022; its exact capture date wasn’t recorded, and the product may look different today. Write-up reviewed 22 Oct 2026.
At the time of the screenshots, the Kahoot! mobile app opened with a short user segmentation flow dressed up as a Kahoot! quiz. Each screen asks one question (account type, who will use the account, age, who you'll play with most often), and the answers are the game's red, blue, yellow and green tiles with their triangle, diamond, circle and square. Each question has a cartoon illustration, and a green progress bar fills across the top. The last screen offers Log in, Sign up or Maybe later.
Why it works
✅ A fun concept: answering in the same tiles players tap during a game starts the fun early and gets users familiar with the app before they've played once.
✅ Progress bar: a progress bar matters in any sign-up flow, and Kahoot!'s fills visibly with each answer, so users can see the end coming.
✅ Skip option: some people install Kahoot! to join a single game. Letting them create an account later, with Maybe later, avoids losing them at the last step.
More on this pattern: personalised onboarding and mobile app onboarding.
