Modal · Upgrade and retention
Jarvis' churn modal is convincing
Jarvis answers a cancellation with a churn modal offering 30% off for three months, with the offer up top and Decline Offer at the bottom.
Screenshot added to the library in November 2022; its exact capture date wasn’t recorded, and the product may look different today. Write-up reviewed 22 Oct 2026.
At the time of the screenshot, Jarvis (an AI writing tool) met users who tried to cancel with a churn modal. The headline reads "Want a deal? Stay to get 30% off for 3 months!", followed by "You're eligible for this special discount." A shaded box repeats the offer in large type above a blue Accept This Offer button. Back and Decline Offer sit in a footer at the bottom.
Why it works
✅ Visual hierarchy: the deal fills the top and centre of the modal, so users read what they'd be giving up before they reach the option to leave.
✅ Clear CTAs: "Accept This Offer" and "Decline Offer" name the choice plainly. Turning down a discount is a more deliberate act than clicking "Cancel", and users can still leave in one click.
More on this pattern: UI modals and user onboarding mistakes that raise churn.
