User onboarding
Instagram introduces the Messenger integration
Instagram announces its Messenger integration with a full-screen modal listing five new features, an Update button and a clear Not Now.
At the time of the screenshot, Instagram introduced its integration with Messenger through a full-screen modal headed "There’s a New Way to Message on Instagram". A small graphic of the Instagram and Messenger logos sits above five features, each with a line icon: change your chat colour, react with any emoji, swipe to reply to messages, chat with friends who use Facebook, and no app download needed. Below them are an Update button, a Not Now link and one line of small print: "When you update, the old version won’t be available."
Why it works
- Good copy: a heading that promises "a new way to message" sells the change better than a plain "we have a new feature".
- Visual aid: the logo graphic and an icon for every feature make the list quick to scan, so the screen feels less like a chore.
- An honest skip option: Not Now sits right under Update, and the small print warns that the old version goes away after updating, so nobody is caught out by a change they can’t undo.
More on this pattern: new feature onboarding and app onboarding screens.
