Indicata’s announcements are subtle but effective

Indicata’s announcements are subtle but effective

Indicata uses tooltips and announcement modals to let their users know about their newest feature and their newest report. For the prior, they make use of a hotspot that opens a tooltip with a video in it, and for the latter they prompt an announcement modal on the right side of the screen.

Indicata uses tooltips and announcement modals to let their users know about their newest feature and their newest report. For the prior, they make use of a hotspot that opens a tooltip with a video in it, and for the latter they prompt an announcement modal on the right side of the screen.





Why it’s great:


Good use of hotspot - New feature announcements are often done through announcement modals or in-app messages in SaaS tools. By using a hotspot instead, Indicata goes for subtlety which is almost always well appreciated by users.


Video content done right - Indicata’s in-tooltip video is shorther than a minute and very explanatory. Instead of going for a number of tooltips, Indicata wisely chooses inserting a short video instead. 


Low-pressure - By opting not to go with an in-your-face approach and placing their announcements in hotspots and on-the-side modals, Indicata puts low pressure on users’.