Impulse’s gamified first-day UX gets users to stick around
Impulse uses gamified onboarding UX to get users to come back.
While a gamified UX is not necessarily a piece of onboarding, it can work as a good agent of onboarding for first-day users since, as it is in Impulse’s case, it helps users understand how the app works and what the merits are for sticking around.
✅ Cool animation - The animations are a real reason people appreciate apps, and Impulse uses this to its advantage with a cool animation of a calendar with confetti to imply success.
✅ Inspirational - The tiny inspirational copy below inspires users to come back the next day and even puts a smile on their faces.