Impulse is an app that offers daily puzzles to help users keep their brains sharp, and in the first sign-up, they do a pretty good job of segmenting users. The sign-up flow is made up of three steps that introduce users to the app, and then another three steps to segment them.

Why it’s great:

✅ Colorful and fun - The number one quality of the flow is the fact that it is colorful with illustrations and fun to go through with interesting questions with emojis.

✅ Short and progress-indicative - The first part of the onboarding makes use of a progress bar, but the lack of it in the second half barely makes it harder for the users since the copy and the sequence itself are short and concise.

✅ Good CTAs - The calls to action, both in the copy and on the buttons, make a difference in getting users to progress further with the app.