Upon introducing a new feature called the Overview Tab; they use a tiny widget to urge users to check out the details about the new feature. The widget then leads users to a different section of the app and then asks for feedback.

Why it’s great:

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✅ Cool widget - The widget HubSpot uses has cool gradient colors as well as a little icon to draw user attention.

✅ Good survey options - HubSpot keeps it simple with a Likert scale survey and makes it easier for users to give feedback.

✅ Thank you modal - HubSpot uses an often overlooked survey practice, a thank you modal, for delivering extra value to users by showing appreciation.