Hopscotch features a modal with video content to welcome users and let them know how to reach out in case of any questions or problems. Their empty state use is also pretty cool with an illustration and encouraging copy.
✅ Human interaction - Running into another human on the screen when trying to learn how to use a tool is an oddly comforting feel. Cam from Hopscotch becomes something users can hold on to in a digital environment and make them feel better.
✅ Cool copy - The copy on the modal, as well as the one on the empty state works wonders in encouraging the users and signaling a fun experience.
✅ Shorter flows with video content - Video content during onboarding is a trick as old as time, and if used correctly, it can save users time and a good chunk of cognitive load. In Hopscotch’s case, it works just right because the video is very short and concise.