Figma uses a slideout modal to lead users to its new templates created for product managers. The modal features a fun visual and icons on top of the modal to grab attention. The CTA button sends users to the new templates directly.

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Why's it great:

✅ Non-disruptive - Because the modal is a slideout one that appears on the side of screen, it doesn't distract or disrupt users' workflow.

✅ Attention grabbing - With a colorful visual and fun little icons, the modal itself is an attention-grabbing one.

✅ Short and concise copy - The copy on the modal is only one sentence and the content is already mentioned in the title, so it is easily digestible.