User onboarding
EverNote’s signup onboarding keeps it simple and segmented
Evernote's signup onboarding segments new users with two three-option questions, starting with whether their notes are for work, school or home.
At the time of the screenshot, Evernote's mobile signup included a short user segmentation step: two questions with three options each. The first asks "Choose what your note is for" ("So we can help you get set up") and offers Work, School and Home, each with a green icon; picking Work reveals a line of examples ("Take meeting notes, track to-dos, plan projects."). The second question asks what kind of document the user wants to create. The answers let Evernote tailor what comes next.
Why it works
✅ Few options: three broad choices per question are quick to answer and hard to get wrong, which keeps signup low-stress.
✅ Progress bar: a bar across the top shows how far through setup the user is, which helps on a multi-screen flow.
✅ Icons and design: Evernote's brand green runs through the icons and the Continue button, and each icon makes its option recognisable at a glance.
More on this pattern: personalised onboarding and mobile app onboarding.
