EverNote often makes use of tooltips and modals throughout its user onboarding flow. However, they also utilize empty states by placing calls to action or simple tips in each.
✅ Low pressure - Since the EverNote onboarding has many tooltips as it is, using empty states for simpler steps in the onboıarding flow creates a low-pressure environment for the user.
✅ Interactive - Though there is no tooltip or modal to exact interactivity, the empty state call to action is enough to get a user to interact with the tool.
✅ Good copy and formatting - By using short and precise calls to action, Evernote maximizes users’ interaction with the tool, while the formatting of the paragraphs to create a reading hierarchy and the color green being used as a part of the EverNote brand help this goal.