EverNote’s empty states onboard users without pressure

EverNote’s empty states onboard users without pressure

EverNote often makes use of tooltips and modals throughout its user onboarding flow. However, they also utilize empty states by placing calls to action or simple tips in each.

EverNote often makes use of tooltips and modals throughout its user onboarding flow. However, they also utilize empty states by placing calls to action or simple tips in each.

Why it’s great:

✅ Low pressure - Since the EverNote onboarding has many tooltips as it is, using empty states for simpler steps in the onboıarding flow creates a low-pressure environment for the user.

✅ Interactive - Though there is no tooltip or modal to exact interactivity, the empty state call to action is enough to get a user to interact with the tool.

✅ Good copy and formatting - By using short and precise calls to action, Evernote maximizes users’ interaction with the tool, while the formatting of the paragraphs to create a reading hierarchy and the color green being used as a part of the EverNote brand help this goal.