Duolingo prompts users with a 5-step onboarding for their premium version, Super Duolingo. The modal features Duolingo’s own characters and cool visuals. In the end, users are given a custom app icon for switching to Super Duolingo.
✅ Progress bar - A progress bar enhances the experience by unloading cognitive load and decreasing user frustration.
✅ Personalized feel - A personalized feel and addition of status is the value proposition of Super Duolingo; the app icon change is a good display of this.
✅ Empowering copy - Rather than listing features and functions, Duolingo makes sure to empower users by putting what users can do with the paid version in the copy.