Full-screen steps · Upgrade and retention
Duolingo Premium’s onboarding screen is exciting
Duolingo welcomes new paying subscribers with five onboarding screens: four on what the plan adds and a last one that switches on a special app icon.
Screenshot added to the library in May 2023; its exact capture date wasn’t recorded, and the product may look different today. Write-up reviewed 22 Oct 2026.
See Duolingo’s whole onboarding, 18 screens recorded 5 Nov 2026 →At the time of the recording, Duolingo greeted users starting its paid plan (branded Super in these screens) with five full-screen onboarding screens and a progress bar across the top. Four of them each name one benefit with a character illustration: Learn ad-free, Practice your mistakes, Prove your proficiency and Learn without limits. The fifth asks the user to turn on the Super app icon with a toggle, and closes with a Great! button.
Why it works
✅ Clear value proposition: the screens walk through what the paid plan adds, one benefit at a time, reminding new subscribers what they're paying for.
✅ Short and concise: five steps (four of copy, one of action) with a one-line headline and one sentence each, and a progress bar showing how far along the user is.
✅ Personalisation: the last step lets users swap their app icon for the Super one, which gives them a small, visible sense of exclusivity.
More on this pattern: onboarding screens and mobile app onboarding.
