Discord's new feature modal is target audience-aware

Discord's new feature modal is target audience-aware

Discord's in-app new feature modal prompts users to follow on social media for more real-time updates outside the app.

Discord's new feature modal is prompted when the user first opens the app; it features a fun visual, the date of the update, and its new features listed. It also has a set of links to the Discord social media channels down below with a CTA sayin "follow us for more updates!"

discord new features modal

Why's it great:

Target audience aware - Discord being an app with a target audience who mostly use at least one other channel of social media, using links to get users to follow on social media is a wise move.

Great visual - Discord uses its own art style to connect with its users and this consistent color palette and art style creates a feeling of comfortable familiarity with the app.

Good copy and formatting - Discord's copy might seem too much like a paragraph at first glance, but it uses bold formatting anf fun copy, which makes it more readible than most copy of the same format.