When first launching a server, Discord prompts users with many tooltips when and where necessary in a contextual way. These tooltips aren’t only concise in copy but also designed with fun images and gifs which essentially fits Discord’s main target audience.
✅ Contextual - Because Discord prompts its tooltips when the users are interacting with the feature or where the feature might come in handy, it is easier for users to adopt.
✅ Good design and visuals - Discord features fun and engaging visuals with a cool color palette and design that target its relatively younger audience.
✅ Well-written copy - Discord’s contextual tooltips has really well written copy that is also formatted right to increase readability.