User Onboarding
ClickUp’s promotional modal is right on the money
ClickUp offers a $10 plan credit to users who watch its onboarding videos, in a modal with a big WAIT! headline, a $10 bill and a No thanks link.
ClickUp shows a promotional modal to users who skip its onboarding videos. At the time of the screenshot, the modal opens with a large "WAIT!" and the line "If you watch this video, we'll give you $10 credit!", with the amount in green. A picture of a $10 bill fills the middle, and the copy below explains that the credit can be used towards any ClickUp plan. The main button reads "Watch videos and get $10"; a quieter "No thanks" link and a close button sit beside it.
Why it works
- The right element for a nudge: a centred modal is hard to miss, and because it offers something rather than asks for something, it's less likely to feel like an interruption.
- An image that stops the click: a large banknote is not what anyone expects in a project management tool, which makes people pause long enough to read the offer.
- Copy with a voice: "WAIT!" sounds like a person, the green "$10" draws the eye to the reward, and the button repeats the deal so you know exactly what you're agreeing to. "No thanks" keeps the choice honest.
More on this pattern: how companies use UI modals and onboarding videos.
