Modal · Upgrade and retention
ClickUp's downgrade modal knows how to keep customers
ClickUp's downgrade modal offers three free months before a user leaves a paid plan, and keeps the downgrade option as a quieter link below.
Screenshot added to the library in November 2022; its exact capture date wasn’t recorded, and the product may look different today. Write-up reviewed 22 Oct 2026.
At the time of the screenshot, ClickUp answered a click on Downgrade with a retention offer modal in a side panel rather than a full-screen pop-up. The first thing users read is "Would you like to stick around if we gave you 3 free months?" above a large green "Yes, please!" button. Below, in smaller type, ClickUp explains that the Workspace would drop to Free immediately and that no refund follows. The way out is a dashed "Downgrade anyway" link at the bottom.
Why it works
✅ Clear visual hierarchy: the offer gets the largest text and the only solid button. The downgrade itself is still one click away, but as a text link.
✅ Honest copy: the smaller text spells out the consequences (an immediate downgrade, the next billing date, no refund), so users who leave aren't surprised.
✅ Not disruptive: the panel opens at the side of ClickUp's settings, so users can still see the product they're about to step down from.
More on this pattern: UI modals and user onboarding mistakes that raise churn.
