ClickUp prompts users who want a downgrade with a modal that ask them to confirm their decision. The modal is inside ClickUp's widget window, which makes sure to not cover the entire screen which can create frustration. The modal was also designed with visual hierarchy in mind, looking at the positions of buttons and formatting of the text.

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Why it’s great:

✅ Designed right - Because ClickUp uses visual hierarchy and designs with user behavior in mind, the modal

✅ Good copy strategy - ClickUp uses a bigger font for its question on the top, which is directed at the users to make them stay; meanwhile the copy below is written in a smaller font while telling users that they will be downgraded before the billing date.

✅ Not disruptive - Since the downgrade modal is inside ClickUp's widget that appears on the side, the users aren't completely disrupted and can still view their ClickUp dashboard on the side, which makes them see easily what they will be missing out on.

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