Onboarding
Canva’s confidence survey asks one question at the right moment
Canva's mobile app congratulates users on a finished design, then asks how confident they felt on a 1 to 5 scale with an open follow-up question.
At the time of the screenshot, Canva's mobile app showed a short in-app survey after a user finished a design. It opens with "You've got your design" and a party popper, shows a thumbnail of the design and asks "How confident did you feel designing?" on a scale from 1 (Not at all) to 5 (Very). Once a score is picked, an open question appears ("Good to hear! What helped you feel confident?") above a Submit button. It is filed here as an NPS survey, though it asks about confidence rather than likelihood to recommend.
Why it works
✅ Celebratory feel: finishing a first design is an important moment in onboarding, and Canva marks it. Users see value in the product and get a small moment of credit for their own skills.
✅ Short scale: five points are quick to answer and still more telling than three, without the hesitation a long scale can cause.
✅ A chance to speak up: the open question lets users explain their score, which gives Canva something to act on. The question's wording also responds to the score the user picked.
More on this pattern: in-app survey types and mobile app onboarding.
