User onboarding
Canva’s campaign modal is more inviting than ever
Canva's Pro trial modal pairs an animated demo of team editing with a skimmable list of Pro benefits and a single free-trial button.
At the time of the capture, Canva showed new users a Canva Pro free trial campaign modal when they clicked to create a design. The modal, headed "Canva just got more affordable", dims the page behind it. On the left, it lists what a team gets with Pro; on the right, an animation shows a design being edited, with teammates assigning tasks, picking colours and leaving comments. A single button offers a 30-day free trial.
Why it works
✅ Disruptive, but well timed: interrupting a user who has just clicked to do something is risky. It's also the moment they've decided to use the tool, which makes it a good time to suggest trying Pro for free.
✅ Visual support: the animation shows the collaboration features at work instead of describing them, which makes the offer more convincing and more fun to look at.
✅ Skimmable copy: each Pro benefit gets a small icon and a short line with the key words in bold, so users can take in the offer at a glance.
More on this pattern: UI modals and onboarding UX writing.
