Calendly introduces its newest feature using a contextual tooltip featuring a mini video. The formatting of the copy makes it easily readable and the call to action of the button makes it more attractive for users.
✅ Contextual - Introducing new features where they are and making space for more contextual onboarding is a great practice and Calendly seems to be aware of this.
✅ Video support - Using a video might be viewed as a burden or a way of creating more friction by onboarding experts but when used right and contextually, it can create a delightful user experience.
✅ Strong copy and CTA - Because the cıpy is formatted so well with bulletpoints and bold letters and the CTA button has a powerful microcopy, the users are led to try out the feature more easily.