Tooltip · Video · Feature discovery
Calendly’s new feature onboarding features a strong CTA
Calendly announces Routing Forms with a tooltip on the new tab that holds a short video, three bullet points and one clear Create a Routing Form button.
Screenshot added to the library in November 2022; its exact capture date wasn’t recorded, and the product may look different today. Write-up reviewed 22 Oct 2026.
At the time of the screenshot, Calendly introduced its Routing Forms feature with a new feature tooltip pointing at the Routing Forms tab, which carries a NEW badge. The tooltip opens with a video of just over a minute, then a bold headline ("Introducing Routing Forms: An efficient way to screen people before they book"), three bullet points on how the feature works and a white Create a Routing Form button.
Why it works
✅ Contextual: the feature is introduced right where it lives, on its own tab, so the user doesn't have to connect an announcement to a place in the product.
✅ Video support: onboarding experts sometimes see video as extra friction, but a short clip placed in context can explain a workflow faster than copy can.
✅ Strong copy and CTA: the bullet points walk through the feature in three steps, and the button names the exact action ("Create a Routing Form"), so the next step is obvious.
More on this pattern: new feature onboarding and onboarding videos.
