Calendly prompts users with a new feature modal featuring a video to explain the new feature better. The modal also comes with a good piece of copy consisting of bullet points to format easier.

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Why it’s great:

✅ Multimedia content - The modal featuring a video makes it easier for different kinds of learners to interact with the new feature.

✅ Good copy - Calendly uses a formatting for the copy of the modal that makes is easier to read through and digest the content of the modal.

✅ Good CTA - The CTA of the modal “Get started” actively urges users to interact with the new feature and is highly persuasive.