In the process, users are asked about themselves and their teams, what their job description is, and their main objective in using Asana. They are then asked to name a very fist project and add tasks to it. They are then introduced to the project views.
✅ Perfect for early user segmentation - It is important to know as much as possible about users for segmentation and Asana knows that early sign-up period is the perfect time. It collects quite a few information to make it easier for the users and also have access to some sort of user demographics.
✅ Personalized feel - Because Asana greets users by first name, it is quite a personal feel. Moreover, the tone of the copy is definitely friendly and fun.
✅ Good essential features promotion right off the bat - One of the best features of Asana is its many project views. After getting the users to create a project, it also shows them how they can view the project the way they like.