Articles by
Selman Gökçe
Selman is a creative content writer with a full focus on onboarding and everything it entails including UX, product, growth, and more.
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Article · 6 min read
Email onboarding 101 - Definition, examples, best practices
Email onboarding is a sequence of emails that welcomes new users and guides them to the first result your product promises. It works best for the job in-app messages can't do, reaching people who aren't in your product, with each email sent on a trigger and stopped once the user has done what it asks.
By Selman Gökçe
Article · 5 min read
How to Onboard Customers Quickly with Maximum Engagement
To onboard customers quickly, cut everything that stands between signup and the first useful result, and move the rest to after it. Keep the first-run flow short: the first-run tours and checklists we've collected from Upwork, Proton VPN, Figma, Notion and Asana run three to five steps. Checklists and short tours then carry the rest.
By Selman Gökçe
Article · 5 min read
7 Steps to Successful User Onboarding Automation
User onboarding automation is guidance that starts on its own when a user does, or fails to do, something in your product: a welcome flow at sign-up, a tooltip at a known sticking point, an email when setup stalls. Automate the touches that are the same for every user, and keep people for the ones that need judgement.
By Selman Gökçe
Article · 5 min read
Social Proof in Customer Onboarding - Where It Helps and How to Use It
Social proof in customer onboarding works when it answers the doubt a new customer has at that exact step: logos and user counts at signup, testimonials from similar customers at the plan picker, ratings before payment. Place it where your analytics show drop-off, keep every number true and dated, and test it, because stale or irrelevant proof costs trust.
By Selman Gökçe
Product Tour · 7 min read
8 User Onboarding Metrics You Have to Track for Better Results
User onboarding metrics measure how new users move through your product's first steps: churn, stickiness, session length, completion time, checklist completion, feature adoption, feedback and early retention. Each needs a fixed event, denominator and window: the same 200 finished checklists read as 50% or 20% depending on what you divide them by.
By Selman Gökçe
Product Tour · 6 min read
How to Create the Best Product Onboarding Checklists (4 Examples)
A product onboarding checklist is the in-app task list a new user ticks off on the way to their first result. The well-built ones keep to four or five tasks, start with one already done, tick each task when the user actually does it, and let people hide the list and come back to it later.
By Selman Gökçe
Product Tour · 6 min read
UX/UI Hotspots - A Key Part of Your User Onboarding Flows
A UX hotspot is a small marker, usually a pulsing dot, placed on one part of an interface to invite a click without blocking anything. Clicking it opens a tooltip. Use a hotspot for optional discovery, not for required steps, and stop the pulse within five seconds, which is the threshold WCAG sets for moving content.
By Selman Gökçe
Product Tour · 7 min read
7 Steps in the New Customer Onboarding Process Explained
The new customer onboarding process runs in seven steps: marketing, signup or first contact, a product walkthrough, the aha moment, a checklist for next steps, feedback, and a hand-over to ongoing support. Each step works only when it has a named owner, a time window and a signal that tells you it's done.
By Selman Gökçe
User Onboarding · 8 min read
What Are Tooltips in Web Design + 14 Examples to Set Yours Up
A tooltip is a small message anchored to one screen element that explains it. Hover tooltips appear when you point at or focus an element; onboarding tooltips are shown by the product, with a short title, a sentence and a button. In the 11 onboarding tooltips we measured, the body ran 33 to 106 characters.
By Selman Gökçe
Product Tour · 7 min read
6 Steps to Create a Product Tour to Perfect User Onboarding
A product tour is a short in-app walkthrough that takes new users from sign-up to the product's first real value. Build one in six steps, starting from your aha moment, and keep it short: in nine tours from our inspirations library, length runs from 3 steps to 14, and six of the nine stay at seven or fewer.
By Selman Gökçe
User Onboarding · 8 min read
What Exactly is Software Product Onboarding and Why Should You Care?
Software product onboarding is the guidance that takes a new user from signup to the first result the product exists for. Typeform, Vidyard and Paperform, recorded in 2022, followed one sequence: setup questions, a first object, then a task-based tour. Two ended the tour at publishing or sharing; the tours ran from three steps to about ten.
By Selman Gökçe
Product Tour · 7 min read
Guide to Onboarding User Flows + 3 Amazing Examples
An onboarding user flow is the sequence of screens, prompts and tasks that takes a user from sign-up to the product's first real value: usually a sign-up form, a welcome step, a short tour and a checklist. Three real flows, from GatherContent, 15Five and Squarespace, show how differently those stages can be ordered.
By Selman Gökçe
Tooltips · 7 min read
7 Best Practices of Mobile App Onboarding
Mobile app onboarding is the set of screens, prompts and in-context tips that take a new user from first open to the first action that shows an app's value. On a phone that means fewer words per screen, permissions asked in context, and an onboarding tool that runs inside native iOS and Android apps, which many web-first tools don't.
By Selman Gökçe
User Onboarding · 6 min read
3 Steps to Efficiently Onboard New Users
To onboard new users, find out what each one came to do, design the first session around that goal, then build the flow from patterns that fit each moment. The test for every step is simple: if a signup question doesn't change what the user sees next, or a tooltip doesn't move them toward their goal, cut it.
By Selman Gökçe
